This winter, we do not engage in down jacket discrimination guidelines, from "domestic second-line" to "European and American first-line" to "luxury big brands", from 7 categories, listing the world's most complete 71 brands, to help you choose and choose the right down jacket for yourself.
Whether it is the IQ tax or the "true fragrance", these players who distinguish traditional luxury brands are each a marketing master, and can sell a single down jacket for tens of thousands of dollars.
1: Moncler/Moncler
The world's highest market value down jacket brand, born in France, was acquired by the Italians and suddenly opened the ceiling of down jacket prices to the level of ten thousand yuan.
2: Canada Goose/Canada Goose
The "perennial internet celebrity" of the down jacket industry, the number of cottage goods is comparable to that of the new Balance that year. The unlimited scenery in China has also made many outdoor brands have a lot of criticism of its 80% duck down filling.
3: moose knuckles/scissors
Canadians saw the success of "goose" and aspired to replicate a "scissors" that would keep stores open forever next to canada goose scissors that would often rob the goose of its target crowd with a more "stylish" design.
4：mackage
How to translate and what features I can't explain, anyway, it is a high-end brand worn by many stars.
5: Arcteryx/Archaeopteryx
No matter how netizens joke that it is "Anta Bird", or the king status of relative soft shell /hard shell, the "story" of the down jacket is relatively weak, but the legend of "outdoor Hermes" has continued.
This camp covers all the top brands of professional outdoors in foreign countries, although it is also expensive, but in the extreme outdoor environment can withstand the invasion of bad weather, and even save lives, so it is impossible to be sloppy in the material.
1: North face/north
The world's largest single outdoor brand, combining alpine skiing hardcore equipment and street hipster clothing.
(Annual sales in 2018 were approximately $2.7 billion, well overcoumbia's $2.1 billion and Archaeopteryx's $1 billion))
2: patagonia/Patagonia
The top outdoor brand that practices the concept of environmental protection, the originator of "rib down jacket", only manufactures highland down jackets.
3:mountain hard wear/Yamahiro
The three major down brands in North America, down jackets are the same as the famous bird, and many single products have been born, such as the ultra-light rib down jacket of "Ghost Whisperer" and the long hairy fleece jacket of "Woolly Monkey".
4: Marmot/Marmot
One of the three major north American products, traditional strength soft shell and down products, the design is too conservative, not fashionable enough, domestic independent operation, product quality self-screening.
5：valandre
The world's most professional down manufacturer, only for alpine climbing down jackets, the world's 14 mountains more than 8,000 feet high have their "footprints".
6: haglofs/matchsticks
Swedish matchsticks are known for their technical clothing, special cuts, exquisite materials, bright colors and high-end colors, and are deeply loved by young people.
7：rab
Britain's first outdoor brand, the affordable version of valandre, complete products, down jackets are good at high-pontoon ultra-light models.
8: mummut / mammoth
Switzerland's top outdoor, soft shell "originator", similar to Bata, slightly inferior to Archaeopteryx, but the product line is relatively single, selling well in Europe.
9: fjällräven/Arctic Fox
Backpacks have been on fire for a while, but in fact they are famous for their hunting clothes, the style of clothing is more traditional, with the Swedish royal family's certification badge, and they have the most piled down jacket in the world.
10：eddie bauer
The manufacturer of the first modern down jacket, the design style is more traditional And American, targeting the middle class.
11: duvetica/Dewey Diga
It is also a luxury route, similar to moncler and goose, but the popularity is not up to the top, so the row is pulled here.
These 30 brands are the brands that I recommend that you have the ability to start, compared to the first line, throwing away the high brand premium ability, and can take into account the good-looking design and professionalism.
1：penfield
Founded in 1975, the main outdoor clothing, entry-level outdoor functionality, retro look, color matching is more fashionable, very suitable for urban wear and suburban hiking.
2：feathered friend
North American down three small factories, the material is not lost to the three major factories, 800-900 poncho large down is not soft at all, with the best warm weight ratio.
3: Columbia/Columbia
American outdoor brands that take the affordable route are only second in size to the north, ranking second in the world, but consumers seem to have a lot of criticism of the quality of their homes.
4:berghaus
The UK's largest mountaineering brand, their outdoor products are dominated by technical mountaineering and ultralight.
5：nunatak
One of the three small factories can only be customized by mail, using only the top down - white goose down with a fluffiness of more than 900, and ultra-light fabrics (epic/pertex quantum, etc.).
6：western mountaineering
The last of the three small factories, the Rare Canadian brand does not take the luxury route, the fluffiness of more than 850 pony white goose down, the advantage is that there is a spot, the waiting time is short.
7：woolrich
It was born in 1830 and occupies an important place in the outdoor and wool products sector, with the arctic parka down jacket of 1970 being its signature product.
8: Jackwolfskin/Wolf Claw
German wolf claws, awkward existence, Germany and China's influence is much greater than other regions, but his family jacket technology is a self-developed "texapore" film technology.
9：mountain equipment
Beiye's former official sponsor brand, typical British outdoor style, more representative of clothing styles than rab and berghaus, the pursuit of technology while taking into account the retro, good at contrasting color design.
10：hellyhansen
Norway's national treasure outdoor brand, founded in 1877, HH specializes in sailing and ski equipment, and they are more famous than down threads.
11:eider
Part of the Lafuma Group, the main ski branch, the eider is a European duck, the world's largest sea duck will use its own down to make a nest, from 35-40 duck nests to collect 1 pound of down.
12：montane
Pronounced like "Maotai", the British high-end outdoor brand, known for ultra-light outdoor clothing, 215g of 850 fluffy goose down can do only 740g. Moreover, Montane's coating technology is also very powerful, windproof and waterproof.
13：westcomb
Canadian brands, clothing-based, previously in line with Archaeopteryx North America, is still said to still adhere to local production, workmanship and price is basically consistent with the bird home, rarely seen in China.
14:napapijri
From Italy, but has been on the product to put the Norwegian flag, in addition to professional outdoor performance, clothing patterns, text design is a little retro. Belonging to the vf group, Europeans like.
15: Decathlon/Decathlon
Put it on the last part, it is a tribute to this civilian brand, so that anyone can exercise should be their purpose, so the popularization of sports equipment is a matter of course, more than 200 grams of fleece as long as the price of 500 is also unmatched.
For reasons of length, the next article updates the remaining 40 brands, including Japanese and Korean outdoor and domestic light brands that are more suitable for Asian versions, welcome to leave a message to discuss.
Textured men, pay attention to ▼nothing trend zhi▼
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