The number of trademark applications in China is growing every year, the number of applications has gone up, the number of refusals has also increased, and various reasons for refusal have emerged. Some of the applicants were indeed found to be "ghostly", and some of the reasons for rejection had to be admired, and the examiners were "knowledgeable"!
si chuang

Reason for refusal: "si chuang" is the pinyin of "Sichuan", which belongs to the name of an administrative division at or above the county level and may not be used as a trademark.
"si chuan" means: Meow meow?? I don't know if this examiner is also a bit indiscriminate between front nasal and post nasal sounds.
going down
Reasons for refusal: Going down English pronunciation is close to the Chinese "lascivious enough", and its use as a trademark is prone to adverse effects on designated goods, and it must not be used as a trademark.
Well! This meme has indeed been a few years old, and it seems that censors have not less surfed the Internet
Yellow
Reason for refusal: "Yellow state" is easy to make consumers associate with "yellow dynamic diagram", and when used on designated goods, it is easy to have adverse social impacts and must not be used as a trademark.
Emmmmm consumers said that there is no such idea at all... Am I too simple...
Yuren
Reason for refusal: "Youren" in the trademark is the name of the Little Prince of Japan, and its use as a trademark is prone to adverse effects and cannot be used as a trademark.
The royals in neighboring countries are also well known, and it seems that the censors are indeed not easy!
It's called a handsome pot
Reason for refusal: "Shuai Pot" is the current popular name of "Handsome Man", the trademark "Shuai Pot" is mostly used in wind and moon places, and being used as a trademark is contrary to socialist morality and fashion, and is easy to cause adverse effects.
I understand that "handsome pot" refers to "handsome man", but how to add a "call" word to become a more used word in the wind and moon place... Am I pure again...
Smoked cherry blossoms
Reason for refusal: "Smoked Sakurako" is a famous Japanese AV actress, and its use as a trademark is prone to adverse effects and cannot be used as a trademark.
The examiner seems to have a certain "experience".
Fun-seeking
Reason for refusal: The trademark "Seeking Joy" is not of high style when used as a trademark, which is easy to cause adverse social impacts, and cannot be registered as a trademark.
Li Xunhuan: It seems that my old Li's flying knife is not floating enough
Petty
Reason for refusal: "Petty bourgeoisie" is the abbreviation of "petty bourgeoisie", which specifically refers to young people who are thinking about life in the West, pursuing inner experience, material and spiritual enjoyment, and being used as a trademark is prone to adverse effects.
Baby Spirits
Reasons for refusal: The "infant spirit" in the application mark is a fetus or infant undead that stays in the yin and yang realm, and is used as a declared commodity, which is prone to adverse effects and cannot be registered and used as a trademark.
The last one, suddenly a little chilling feeling behind it... "Staying in the Yin and Yang Realm" This description, what fantasy novel to see more...