Every year, around thirty days before and after the Qingming Dynasty, it is the season when the mackerel in Xiangshan Port is the most tender and fattest. This mackerel, which has a blue-green luster from the head to the tail of the fish, has another name with a spring meaning, chūn wú, which is also called "Chuanwu" because of the local harmonics.
Recently, the Qianbao reporter learned from the vegetable market in the southern yinzhou district of Ningbo and Xiangshan in the southern part of Ningbo That at present, the price of Sichuan and Wu is as high as 200 yuan per kilogram, and many citizens do not hesitate to spend a lot of money to taste the fresh.
"Unlike previous years, the price of Chuanwu is higher this year, and there has been no downward trend in the past week of listing." Mr. Xu, who runs the "Xu Mama Seafood" brand fresh in Xiangshan, said that such a situation was rare in the past, "the main reason is that there are more people who understand, more people buy, and the price is naturally raised." ”
According to the analysis of relevant people, a "specialty fish" that was only well known to locals a few years ago has now been marked with symbols such as seasonality and culture, and with the help of online marketing platforms, it has become a "net red" in a specific field, driving the development of multiple industries. ”
A story about Chuan Wu fish
"Internet celebrity" in the eyes of adult foodies
Zhang Zhenhua is a native of Xiangshan, and after the 80s, he runs a large seafood wholesale store. "After the Spring Festival is generally the off-season for fresh sales, this year I simply stopped other businesses and gave myself a long holiday, just to do a good job after the listing of Chuanwu." Zhang Zhenhua said.
Last weekend, Zhang Zhenhua received the first batch of Chuanwu of the year from the dock of Xiangshan Port, "about a dozen, the heaviest one is 6 kilograms, and it sold for nearly 1500 yuan." He said that compared with last year, the listing of Chuanwu this year was three or four days earlier. He speculated that this might be related to the sudden wind and sunshine some time ago, the temperature was relatively fast, and the time when Chuanwu swam into Xiangshan Harbor was slightly earlier.
In the next few days, Zhang Zhenhua attracted a large number of customers from all over the country by shooting short videos and forwarding the story of Chuanwu in the circle of friends, "and then we sold Chuanwu to all parts of the country through express delivery and other means." ”
In fact, Zhang Zhenhua shared the most with customers, or the origin of Chuanwu, which also became this kind of marine fish that was not special in the eyes of the locals, and suddenly became a "net red" in the eyes of foodies across the country - Chuanwu returned to Xiangshan Port every spring to lay eggs, so it was also known as "the messenger of spring".
The blue-spotted mackerel in the Xiangshan Port area has a green and shiny body surface and is better in flesh than that of mackerel in other seas. And every year, only around the Time of the Qingming Dynasty, they will bring eggs here, and the Chuanwu caught in this season is completely different from ordinary mackerel.
Zhang Zhenhua said that in a few days, he and his team can sell thousands of kilograms of Chuanwu in a day, "More importantly, after a few days of listing in the past, our profits will decline day by day, but this year because of the great expansion of the sales area, the daily profit is very stable." He said that in recent days, most of his customers have been in Shanghai and Hangzhou, and the farthest ones include Sichuan, Yunnan and other places.
Image source: Visual China
Hot market to accept "pre-sale"
Driving the surrounding industries to fire
In fact, in recent days, through network marketing, Chuanwu has also become a hot spot in the mouths of many foodies.
Qianjiang Evening News reporter learned from the market in the Xiangshan area of Ningbo that at present, this blue-spotted mackerel has also become a "private customization" product that can be encountered and cannot be sought, and many locals also need to book in advance to eat.
"Did the blue-spotted mackerel catch up in Xiangshan Harbor?" How much of a pound? "In the Xianxiang Vegetable Farm in Yinzhou District, Ningbo, it has always been one of the most concentrated sales areas in Chuanwu, and some customers from afar, because they can't buy the spot of the day, directly pay first, and book the goods of the day after tomorrow."
A stall owner who sells Chuanwu said that in fact, the daily purchase price of this kind of marine fish will change with the weather, "for example, these days the wind and waves are relatively large, the amount is relatively small; after a few days, the wind and waves are small, and the natural amount goes up." The stall owner said that in fact, some people and even large sellers face the risk of loss by paying in advance.
However, more customers from out of town do not care about such risks. The Qianjiang Evening News reporter learned that recently, due to the hot sales in Chuanwu, it has also driven tourism, accommodation and logistics near Xiangshan Port to a certain extent.
A person familiar with the matter said that at present, local logistics shipments have increased by more than 20% compared with after the Spring Festival, and some business hotels have also been full during the weekend. "We also launched a reservation project to help purchase Chuanwu for the Chuanwu listing season, which attracted many guests." Mr. Pan, who runs an inn in Ishipo, Xiangshan, said.
"With a story with a spring breath, I earned a 'little spring' in the business field." Zhang Zhenhua said that in the future, they may follow this model and sell more local specialty products through reasonable marketing means.
How to choose high-quality mackerel?
Look at the color, look at the tail, by the feel
In fact, the price of ordinary mackerel from other sources is much cheaper than that of the blue-spotted mackerel in Xiangshan Port. At present, the retail price of ordinary mackerel is about 40 yuan per kilogram, and the retail price of the latter is 180 to 200 yuan per kilogram.
So how to distinguish between various types of mackerel? The Qianjiang Evening News reporter sorted out several key points of identification and selection from experts:
First of all, look at its color, the blue-spotted mackerel will emit a blue and a green luster, while the color of other mackerel is darker, and the public may wish to look carefully when picking;
Secondly, it is to see the tail of the fish, the Xiangshan Port mackerel sold on the market, its tail will be slightly upturned, and the whole fish looks a little curved;
In addition, compared with other mackerel, The Xiangshan Port mackerel is harder, and it looks and feels a bit hard in the hand;
Finally, the meat is not the same, and the meat of the mackerel in Xiangshan Port is relatively bright red.
How to make mackerel is the best to eat?
If there are many people in the family, you can buy the whole thing, and then cut the head, tail and middle body into three pieces, the fish head and tail are boiled with salted, especially the fish head is particularly delicious, and the middle fish body can be salted and steamed.