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Xue Xiaolu's new film landed on the first day of the New Year in 2022, and the small pills were also localized

Author / Tank

Seven movies in the Spring Festival file here have opened pre-sale uniformly, and another new film over there has also ridden the east wind and airborne to set the new year's day in 2022. And this new film is "Cherry Pills: Fantasy Notes" that has not moved a bit before.

Cherry Maruko: Fantasy Notes is also Komaruko's first 3D animated film, supervised by the Japanese original team Sakura Productions Co., Ltd., directed by Xue Xiaolu, and produced by Shengge Media.

Xue Xiaolu's new film landed on the first day of the New Year in 2022, and the small pills were also localized

Speaking of ShengGe Media, although the company is not currently the head film and television company in the mainland, it has always participated in the introduction and publicity of the buyout batch film, and in recent years, "Angel Fall", "Future Future" and "Extremely Cold Storm" have shengge's participation. In addition, Sheng Ge also participated in the joint production of some head domestic films such as "Riot Elimination" and "Surging Crowds", and "Sweeping Drugs 2", which was the second producer in the summer of 2019, also contributed more than 1.3 billion box office results.

For this project that has not been exposed before, there are two major doubts in the industry. How did the Japanese comic "Little Pills" become a domestic film? How did director Xue Xiaolu direct the animation?

When it comes to the localization of foreign animation, it has actually become more and more intensive since 2017, so it is not a surprise. For example, the Korean animation IP "Unlucky Bear" bought by Aofei Entertainment, the "David Beacon's Unlucky Agent Bear", Ali Pictures bought the British animation IP "Peppa Pig", the launch of "Peppa Pig Too Big Year", the blue arc of the participation of "Steel Dragon Goodbye Ultraman", Wanda's British animation IP "Undersea Column" has just been released, these films have become domestic films, and even some no longer have the identity of co-productions to become pure domestic projects. Of course, the "Ultraman" series produced by Blue Arc has been controversial due to copyright reasons.

Xue Xiaolu's new film landed on the first day of the New Year in 2022, and the small pills were also localized

The crossover between live-action directors and animation directors is not uncommon in Hollywood.

Brad Bird, who directed Pixar's The Incredibles series, later directed Mission Impossible 4, and Travis Knight, who directed the Laika animation The Legend of the Strings, directed Bumblebee. "Shrek 3" Chinese director Xu Chengyi also directed the "Catch the Demon" series after returning to China, and the director of the light "Three-Body" project was also served by Tian Xiaopeng, director of "The Return of the Great Sage". The list goes on and on, with Spielberg (The Adventures of Tintin) and Wes Anderson (The Great Fox Daddy, Isle of Dogs) being among them. Director Xue Xiaolu has a good quality control guarantee in recent years, and I believe that for this animated film, it will also have a high execution.

At present, there are only three movies to be screened on the first day of the Chinese New Year, namely the sports biopic "My Heart Is Flying" produced by Xu Zheng and starring Meng Meiqi, the eighth film "Bear Haunting and Returning to Earth" and this "Cherry Pills: Fantasy Notes", which one are you most looking forward to?