In the green field of this river and lake, the people who support Florentino are honored with a "Lafayette", and those who hate him angrily scold a "old baboon", which can be described as a world of difference, the specific reason is that Florentino contains a four-fold personality, and the four-fold personality bursts out and echoes each other at different times and in different environments, thus creating a vivid and vivid character image.
Madrid is the capital of Spain, and in general, The Madridists present themselves as central, support unity and oppose division, with the Real Madrid Club as the main cultural symbol and image representative. Born in Madrid in 1947 and graduated from the Polytechnic University of Madrid in 1970, Florentino is a true Native of Madrid. Florentino claims that "I am the number one fan of Real Madrid, I am a Madridist in the absolute sense", "the glory of being the president of Real Madrid in my life also means responsibility, as long as the club members have requirements and I have the energy, then I will stand up", "Real Madrid has never had a situation where there are no Spaniards in the squad, my philosophy is that the Real Madrid first team should have at least 10 Spaniards". Everything is centered on Madrid, the interests of the team are above all else, can not stand the local separatist forces (Barcelona), it can be said that Madridism has a profound impact on Florentino's way of thinking and doing things.
Florentino was a typical businessman who in 1993 manipulated the merger of three large construction companies to form the new ACS Group, of which he himself was appointed president and chairman, with florentino's personal assets amounting to billions of dollars. Florentino businessman is full of color, in the first time he took charge of Real Madrid, he advocated "economic driving competition", through the purchase of Figo, Zidane, Ronaldo, Beckham, Irving, Ronaldo and other balloon stars, in 2013 Real Madrid has surpassed Manchester United to become the number one money-making machine in football, and Real Madrid has become the best club of the European century. However, "businessmen weigh profits over parting", they always pursue the supremacy of interests, Florentino resolutely practices the business philosophy of "shareholder first (Real Madrid members), the company second (Real Madrid club), employees third (players)", all with commercial value and stadium performance as the precursor, for the old and fading, the level of competition decline of the players, even if you are the "eternal Bernabeu prince" Raul, Real Madrid Gate divine Cassie can also be ruthlessly abandoned, so Real Madrid was awarded the title of the most ruthless and unjust club in Europe. It has attracted the scolding of the majority of fans and the media.
Florentino joined the right-wing Democratic Center Coalition in 1979, then to the Madrid City Council, and in 1986 Florentino joined the Democratic Reform Party and participated in the national elections. Florentino can speak well, the speech is first-class, has an extraordinary reputation in the social circle of European giants, Milan executives often dine with him to discuss major events, Manchester United, Inter executives and Florentino have a good relationship, the famous big player agents Brunzetti and Mendes and others, but also Florentino's guests, these brokers are also of decisive significance to the heavy operation. One of the most proud things in Florentino's life was a clause to reduce the taxation of foreign players set by Asnar, then prime minister of Spain, in order to introduce Beckham, which stipulated that eligible foreign players only need to pay 24% personal income tax, while the tax rate for domestic players was up to 43%, known as the "Beckham Act", which opened a green channel for La Liga to introduce superstars year by year, driving the prosperity of La Liga for nearly a decade, Florentino long-sleeved dancing, The true colors of personable politicians can be seen.
Florentino is a tyrant, since becoming the president of Real Madrid, he has made a lot of trouble, conquered the north and the south, fought in the east and west, created an immortal poem, Real Madrid in its hands became the world's premier club, he himself also made a lot of money. However, Florentino is now 70 years old, and the current term of real Madrid presidency is until 2021, when he is almost 75 years old and is not expected to seek re-election. Since the ancient beauty sighed late, do not allow heroes to see the white head, in the last term, the power is no longer so important, money does not want to make more, Florentino is more to build the coffin of the posthumous name, whether the media affirm him, whether the fans love him, whether the successors support him, whether he can be awarded the title of the first chairman of history. These will be the key issues considered in Florentino's last term and will have a profound impact on Real Madrid's business and transfer strategies in the next five years. So we can see that Raul returned to Real Madrid as assistant general manager and Florentino needs to reconcile with Real Madrid members and fans; everything, let's wait and see.