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Experts at home and abroad discussed the brand building and internationalization of autumn leaf tourism

author:China News Network

Nanjiang, China, October 26 (Yue Yitong, Wei Yao) In order to jointly build and share the overall brand of "red leaf" eco-tourism and discuss the harmonious development of tourism development and ecological protection, the "2017 • Guangwushan Discussion" activity was officially opened on the 26th in Guangwushan Town, Nanjiang County, Bazhong City, Sichuan Province, and released the "Guangwushan Declaration".

Located in the north of Nanjiang County, Bazhong City, Sichuan Province, 70 kilometers away from the county seat and 70 kilometers away from Hanzhong City, Shaanxi Province, Guangwu Mountain is a magical and beautiful natural landscape. Guangwu Mountain has complex terrain, peaks and peaks, beautiful peaks, dense mountain springs, steaming mist, vast forests and seas, numerous scenic spots, and has the reputation of "China's first mountain of autumn leaves", and in 2009, it was awarded the national aaaa-level tourist attraction.

Experts at home and abroad discussed the brand building and internationalization of autumn leaf tourism

The picture shows the scene of the event. Photo by Liu Zhongjun

Zhao Yang, member of the National Committee of the Chinese People's Political Consultative Conference, deputy director of the Hong Kong, Macao, Taiwan, and Overseas Chinese Affairs Committee of the CPPCC National Committee, and former deputy director of the Overseas Chinese Affairs Office of the State Council; Tu Hong, member of the Standing Committee of the CPC Central Committee and director of the Propaganda Department; Zou Hui, director of the Sichuan Branch of the China News Service; and Yang Dong, director of the Cultural and Propaganda Department of the Sichuan Provincial Foreign Affairs and Overseas Chinese Affairs Office, attended the opening ceremony of the event.

Li Mingde, academic advisor of the Tourism Research Center of the Chinese Academy of Social Sciences, Shao Chun, former inspector of the National Tourism Administration, Zhou Hongchun, deputy inspector of the Development Research Center of the State Council, Song Ziqian, chief researcher of the Institute of Tourism Policy and Development Strategy of the China Tourism Research Institute, Jiang Jun, secretary general of the China Smart Tourism Industry Alliance, Wang Chong, vice president of the School of Economics and Management of Sichuan Normal University, and other experts and scholars attended the "Discussion".

Experts at home and abroad discussed the brand building and internationalization of autumn leaf tourism

The picture shows the scene of the event. Photo by Wang Lei

Zhao Yang said in his speech that the "Guangwu Mountain On the Road" activity is an activity that embodies "precision poverty alleviation", and the Sichuan Branch of China News Service, as a local organization of the central foreign propaganda media, together with overseas Chinese media, carries out the brand building and promotion of red leaf tourism through "accurate docking" with the Nanjiang County government, and this innovation and active exploration will play an important role in promoting the tourism development and "precision poverty alleviation" of Nanjiang County.

Zou Hui said in his speech that the development of tourist attractions represented by the Guangwu Mountain Scenic Area and the MicangShan National Forest Park has driven the process of poverty alleviation and prosperity of the people in the Daba Mountainous Area. It is hoped that through the holding of the series of activities of "Guangwushan On the Tao", more and more autumn leaf lovers at home and abroad can be attracted to Guangwushan, and a new chapter of Guangwushan autumn leaves can be opened to the world.

Experts at home and abroad discussed the brand building and internationalization of autumn leaf tourism

The picture shows Zhao Yang. Photo by Wang Lei

On the same day, the guests of the "2017 Guangwushan Discussion Road" gathered to discuss the branding and internationalization of guangwushan eco-tourism, gather wisdom and suggestions, and collide with the spark of ideas. Experts and scholars at home and abroad delivered keynote speeches from different fields, and discussed topics such as "Planning and Sustainable Development of Autumn Leaf Tourism in the New Era", "Brand Building and Internationalization of Autumn Leaf Eco-tourism in the New Era", "Selection of Tourism Model in the New Era and New Ideas for Nanjiang".

Shao Chun, former inspector of the National Tourism Administration, believes that the biggest problem in the development of domestic scenic spots at present lies in the singleness and superficiality of the business format. "We actually have a lot of rich scenic resources, but the development model needs to learn from foreign countries." Shao Chun said that tourism products are the surface development mode of resources, and cultural products and agricultural products should be systematically and large-scale development.

In order to further publicize the red leaves of Guangwu Mountain, adhere to the ecological development concept of "green water and green mountains are golden mountains and silver mountains", and enhance the international influence of the red leaves of GuangwuShan, the "2017 Guangwushan On the Road" activity also released the "Declaration on Guangwushan". The "Declaration of Guangwushan" pointed out that "Guangwushan" is the "Guangwushan" of Nanjiang and the "Guangwushan" of the world, and the Guangwushan should strengthen exchanges with the world's red leaf tourism sites, learn from each other's tourism development experience, share tourism development resources, and jointly promote "red leaf tourism". (End)