3 days of vacation, harvested 1.53 billion yuan at the box office, last year's movie May 1 "record" seems to be still in front of you. And this year, we can only "look at the net to quench our thirst".
The online film market in May continued the fiery atmosphere of the first quarter, and the competition between single films was also like the bright sun in early summer, and the hot glare. Judging from the list of films that have been released by the video platform of several parents of Youaiteng, several tens of millions of head works are determined to break the circle. In fact, the "home economy" dividend period has reached the bottom, with the film and television industry resuming work and production in a large area, cinema films will soon return, leaving little "window period" for the development of online movies. Can there be a national explosion and break through the ceiling of the sub-account box office? Victory or defeat is here.
Obviously, the films squeezed into the "May 1st" network movie are not good. "Qiannu Ghost: Human Love", released on May 1, with an investment of more than 40 million yuan, is adapted from the national classic IP of the 1987 Zhang Guorong version of "Qiannu Ghost", and the configuration of each dimension is top-notch. "Fuso Youhu", which also tells the legend of "Fox Fairy", is regarded by the industry as an "aesthetic subversive" of online movies, and the whole film presents a visual texture of rich ancient style and tone. "Double Fox" Dou Yan, this year's audience "eye blessing" is not shallow.
Costume, fantasy, action three major blockbuster genre films, May naturally will not be absent. Based on the super IP "Ghost Blowing Lantern of Makino Strange Things", "The Qinling Dragon Grotto of Makino Strange Things" is full of dangers, the hero "Peerless Mulan" is dressed up, the new "Fuhu Wusong" interprets "Chivalrous Style", and "The Newly Compiled Baolian Lantern" reproduces "Agarwood Saving Mother". These are based on the stories of well-known character IP, and after the second creation of the networked film language, there is a little more "network sense".
Several works with experimental characteristics also allow the audience to see the plasticity of online movies. The modern absurd film "Battle of Eternal Life" joins the "drama within a play" gameplay, the animated film "Goodbye Goku of the Westbound Era" brings the development and exploration of the national comic IP, and the adventure action film "Pisces Meteorite" cleverly uses the "Mystery of Lop Nur" to tell the strange story of the scientific adventure of Lop Nur. From the development and extension of content to form, it is inseparable from the courage of online filmmakers to try and make mistakes, and it is bound to lead the trend of theme innovation.
High-quality production locks in the "cinema film audience"
After a lot of waves, now online movies have gradually got rid of the "bad film" hat, more and more well-known actors are willing to participate, famous directors are willing to direct, and excellent content is competing for release. On May 1, Tencent Video's "Ghost of Qiannu: Human Love" and Director Pan Ting's new work "Fuso Youhu" invariably targeted "cinema film audiences" and explored a wider audience circle of online movies.
"The road of life, the dream is like a long road, the wind and frost in the road, the wind and frost are dry." In 1987, a "Ghost of Qiannu" made Wang Zuxian become the white moonlight in the hearts of countless people, and she played Nie Xiaoqian, who had a cold temperament and a delicate face, and Ning Caichen (Zhang Guorong), a weak scholar dressed in coarse cloth and linen, staged a poignant love between people and ghosts. Since then, no one has surpassed the jianghu.
After thirty-three years, the online movie "Ghost of a Woman: Human Love" was restarted online. It is understood that the overall investment of the film exceeded 40 million yuan, it took half a year to obtain the authorization of the genuine IP, and invited the original screenwriter Ruan Jizhi to personally handle the script, which is the closest to the 87 version of a remake. In the main creative lineup, director Lin Zhenzhao has directed many high-grossing network movies such as "The Great Snake", Chen Xingxu, played by Ning Caichen, became popular because of the TV series "East Palace", and Newcomer Li Kaixin, who had a wonderful performance in "Kyushu • Sea Muyun", starred as Nie Xiaoqian.
According to statistics, the whole film completed 1430 special effects shots, accounting for 85% of the total length of the film, and the team behind the scenes spent 370 days in post-production, designing grand scenes such as "ten thousand swords in unison", "demon king greeting relatives", "demon battle" and so on. In terms of quality, image quality, story completion, including actor performance, the film is built for the head work of the standard theater line, and the intention of breaking the box office ceiling is obvious. Everything is ready, just waiting for the market to test.
Directed by Pan Ting and starring Ma Sichao, Sun Yali, Wang Zitong, Wu Ying and Zhou Zhanyi, the costumed fantasy fox demon type online movie "Fuso YouHu" is a rare aesthetic ancient puppet fantasy romance film in online movies. Film director and screenwriter Pantene has won nearly 20 domestic and foreign film festival awards and nominations with the Douban score of 8.1 film "Daddy Land", and she has been living in Japan and South Korea for many years, so she is well versed in the essence of the aesthetic style of Japan and South Korea.
From the trailer released by the film, it can be seen that the overall tone of "Fuso Has a Fox" is fresh and beautiful, each frame of the shot exudes a strong literary and artistic temperament, the three "fox immortals" are beautiful but not demon, the shape is "complicated and simple", and the requirements for the appearance of the actors are extremely high. Ma Sichao, the actor of the male protagonist Huaisheng, is quite similar to the Korean star Park Baojian in "Please Answer 1988", and the costume plays handsome and ethereal. According to director Pantene, all the actors in the play refused to "facelift".
"Fuso Has a Fox" tells the story of the love story of one person and three foxes in the past life and this life, and the cool special effects, fierce fights and explosive sound effects in the film are full of tension. Three foxes and one man, spanning three worlds and three worlds, what kind of direction the intricate love will be is curious.
Classic IP adaptation explores the "new" ecology of the industry
From the simple "rubbing heat" to the development of serial IP works, online movies and IP have coexisted for many years. Taking the classic IP "Ghost Blowing Lights" and "Tomb Robber Notes" as an example, since the beginning of the year, a number of works adapted from this have been launched in batches, and have achieved good results at the level of sub-account box office and word-of-mouth.
On May 3, Youku's "Qinling Dragon Grotto of Makino Mystery", also based on the super IP "Ghost Blowing Lights of Makino Mystery", is another super network movie in the same series after "The Golden Leopard of Makino Mystery" and "The Fairy Eye of Makino Mystery". The film is directed by the powerful director Zheng Kaijun, and joined by young actors such as Yu Lei, Fang Xingye, and Kang Enhe, creating a legendary story of the Four Gate Sect of Tomb Robbers.
It is understood that "The Qinling Dragon Cave of Makino Mystery" is not only a dangerous tomb robbery film, but also takes love and redemption as the theme, and slowly unveils Zhang Yingchuan's self-redemption under the story by showing Zhang Yingchuan's salvation of his niece at the story level.
The animated movie "Goodbye Wukong of the Westbound Era", which was launched on May 4, is derived from the permanent full-copyright IP "Journey to the West" jointly created by Tencent and Baiman Culture, as an upgrade of the plot of the animation drama, bringing a new case to the development and exploration of the national comic IP.
Previously, the comic works of "Journey to the West" had more than 16 billion hits on the whole network, and the animation dramas were broadcast more than 2.6 billion times on the whole network, with a wide audience. Compared with the animation drama, the network animation movie "Goodbye Goku in the Westbound Era" has been fully upgraded at the production level this time, and the wonderful fight visual effects scene can allow the audience to enjoy a different audio-visual feast.
The film tells the story of Sun Wukong in "Journey to the West", as a mortal demon in the eyes of the gods, breaking the stereotype of gods and demons, growing all the way and finally upholding justice. As a supplement and upgrade to the content of the animated drama, many fresh elements have also been added to the film, and new characters such as Princess Plain, Pet Sapphire, and King of the Underworld have never appeared in the animated drama before, which will bring innovative interpretations to many audiences who love Journey to the West and Wukong.
Oriental heroes have more "modern consciousness"
Under the language of online movies, what kind of visual effects will oriental stories present? "Peerless Mulan" and "Fuhu Wusong", which were launched in May, are based on the stories of "Mulan Conscription" and "Wusong Fighting Tigers", a man and a woman, two well-known "national heroes" who are known to women and children, saving Cangsheng from water and fire, and being given a new "modern consciousness", and the perspective of another path is worth playing.
People have the impression that the mention of Wu Song will inevitably remind pan Jinlian. "Fuhu Wusong", which landed on Tencent Video on May 8, wants to break this established thinking and present a story of punishing evil and promoting good from a new perspective. From the released trailer, it can be seen that the dark tide on Jingyang Gang is surging and everyone is in danger in the "Tiger Realm", and Wu Song (Yuan Fufu), who passes by here, is involved in a chaotic dispute and meets the beautiful And Spicy Zhen Sanniang (Yan Jiaying). Even if the road ahead is full of dangers, Wu Song is not timid, vowing to crush all evils in the world with his blood, and the picture of fighting a tiger with his bare hands shows the true colors of the oriental hero.
Different from the impersonal stereotypical face of "Wu Song" in the past, the new version of Wu Song has heroism and tenderness, the "chivalrous style" emitted around the body is infinitely close to the aesthetic taste of modern people, and the lens with oriental aesthetics has first appeared in the cinema film appearance, which satisfies the audience's appetite.
Liu Yifei's Disney blockbuster "Mulan" starring Liu Yifei has not been released for a long time, while another online movie that is also based on the story of Mulan's father's military service, "Peerless Mulan", will land on iQiyi on May 7 to seize the opportunity.
The film tells the story of the Northern Wei Dynasty, when foreign enemies invaded the border area. In order to protect the territory of the border, Emperor Tuoba Shuo ordered each household to send one person to join the army. Mulan's father, Hua Arc, is old, and Mulan does not want his father to suffer, so he dresses up as a man to join the army and goes to the battlefield to kill the enemy. In the film, Mulan Xiao is brave and good at war, there are a lot of hand-to-hand combat scenes, knives and knives see blood, showing the true colors of the heroes.
Hu Xue'er, the actor of Mulan, has played Shirley Yang in "The Xiangxi Secret Treasure of Ghost Blowing Lanterns", Jin Jiayan in "Giant Crocodile Island", and Tao Qing in "Jie Xin", and participated in the filming of many blockbuster online movies. The Northern Wei Emperor Tuoba Shuo was played by Wu Jianfei, who played him with "Come On! The achievements of the national third place of "Good Boy" debuted, and he has participated in film and television works such as "High Ambition", "Midsummer Evening Sunny Day", "Partial Love with You", "The Secret of June", etc., and the tall and handsome appearance circle fans are countless.
The "Love +" model is aimed at female users
Over a long period of time, the online film market has formed an existing pattern dominated by male themes and small-town young men as the main audience. As male users tend to be saturated and the speed of platform pulling new ones slows down, practitioners begin to consciously cater to the tastes of female audiences and test new themes and new elements. Launched in May, "Town Demon Pagoda" and "Laughter record of the door wash" add love elements to the traditional themes of fantasy and suspense to meet the emotional needs of female users.
On the path of catching demons, online movies have been tried and tested, and various "demon catching immortals" have followed. On May 4, Youku video launched the "Town Demon Pagoda", which tells the story of a weak scholar who has become a generation of legendary demon catchers and formed a two-life relationship with the petite little snake demon.
Different from the career line of other demon-catchers who fight monsters and upgrade, the protagonist of the story, Shusheng Jiangliu, has been depressed for many years and indulges in the fantasy of cultivating immortal books to become a hero. One day, his most admired demon catcher Zhong Invincible descended from the sky, and by chance, Jiang Liu got Zhong Invincible to teach his life's work. However, the river flow of the second-turning hero was not very happy, and the road to slaying the demon Voldemort was not so smooth, because the "officially designated" helper unlimited scenery was too weak.
A pair of demon-catching partners stumbled, but accidentally met their respective love objects, staged two love episodes with very different styles, and added sweet elements to the road of catching demons.
"Laughter at the Gate" is co-directed by Hou Guotao and Chen Xiaoqiang, starring Song Kai, Yuan Qiao, Jin Di, Zou Long, Dou Yikun and other actors. The film tells the story of Meng Ling mouse, who comes from a family of matchmakers, is a Chanjuan master who speaks for people during the day, and at night he transforms into a chivalrous guest "Night Cat" who acts heroically and righteously. Because she was framed as a murderer in several bizarre and strange murder cases, she chose to take the initiative to attack, and joined hands with helan Hongchen, a qilin master, to explore the truth on the one hand, and on the other hand, she liked to love and kill each other in the common tribulation, and finally broke the story of the villain's conspiracy.
At the beginning of the shooting, the main creative team of "The Door Wash laugh" has aimed at the incremental market of female users of online movies, so the film integrates more sweet pets and comedy content into the traditional fantasy and suspense plot elements, and the setting of the male and female protagonists loving and killing each other will bring more interesting and sweet movie-watching experiences to the audience.
epilogue
From the volume of investment, content production to form innovation, the online movies launched in May showed an increasingly obvious trend of high-quality products, allowing the market to see the hope of content upgrading and breaking the circle of influence.
As industry insiders say, online movies can not only blindly seek low cost, but also need large investment, invite excellent actors and production teams, and ensure the shooting and production cycle, so as to ensure good content. When the membership dividend gradually declines, the growth and update of homogeneous content is slow, and the audience is more looking forward to high-quality works with higher dimensions and high starting points.
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