Jinyang Network News Reporter Gan Yunyi, intern Xie Yi falcon, correspondent Chen Liang photography report: In order to increase the training of literary and artistic talents and reserve the reserve army of music and art management talents, on the afternoon of December 21, 2018, the guangdong Musicians Association Music and Art Management Talents (including new literary and art groups) special training lectures co-sponsored by the Guangdong Musicians Association and the Art College of South China Agricultural University were held in the studio hall on the sixth floor of the Art College of South China Agricultural University, and the lectures were specially invited to contemporary scholars. Zong Xiaojun, one of the founders of the art management discipline of the Central Conservatory of Music, gave a lecture on "Musical Spirit and Musical Innovation".
Recently, the China International Music Industry Conference and the 5th Music Industry High-end Forum in 2018 kicked off in Beijing, at which the "2018 China Music Industry Development Report" was launched, in terms of industry scale, the first place was karaoke, 90 billion; followed by music training, 79.2 billion; the third is digital music, 58 billion. And the music performance is only 17.6 billion. "Musical performance is an art that needs to be felt in a concert hall. But the industry of feeling lags behind the output value of karaoke, music education, and the manufacture of audio musical instruments. With such a huge output value as music education, there are 79.2 billion people who are willing to spend money to learn music, but the actual return on performances is only 17.6 billion. Music creators face many core issues such as "industrial transformation".
Zong Xiaojun focused on musical spirit and musical innovation, bringing many new insights to the audience. "Music art has 'three original intentions', referring to emotion, image and aestheticity, emotion is closely related to the melody of music, human beings through musical feelings to maintain, enhance their own emotional ability; image is to cultivate the ability to feel music, enrich their own synesthesia; aesthetic is the cultivation of perceptual quality and the improvement of perceptual ability, understand the 'original heart' of music art, in order to let the public feel the convergence of emotions." There are speakers who say.
Teacher Zong pointed out that the creation of original Chinese musical repertoire should learn from the success of other artistic expressions, closely follow socialist values, and only by tightening the focus of the times can it achieve social resonance. The selection of Original Chinese Musical Repertoire may wish to learn from film art creation and how theatrical art creation is successful. One of the speakers said.
"Teacher Zong's views are fresh and rich, the classroom is lively and open, from the original intention of music to art management, from the production of repertoire to the dissemination of traditional culture, from the Internet + of music to the dissemination of music, from the sharing of practical experience in music work, based on the needs of the new era, let our team start at a new starting point of reform and then start." Another listener said.
According to reports, Zong Xiaojun is currently one of the most influential tutors in the discipline of art management in China, in the 20 years of art management practice and discipline construction and professorship, participated in the planning, production and supervision of more than 2,000 various art performance activities, with rich experience in art management, planning, marketing, production, brokerage and overall publicity, art popularization education and other practical work experience.