Jingchu Network (Hubei Daily Network) Special Public Opinion Data Analyst Wang Fang
In the first half of September, the content of bank finance in the field of helping rural revitalization attracted media attention. On September 30, the bank's communication index was released in the first half of September by Jingchu Network (Hubei Daily Network) and Chutian Public Opinion Data Research Institute (data statistics time: September 1 to September 15, 2021). The top three in this issue are China Merchants Bank, China Construction Bank and Industrial and Commercial Bank of China, with comprehensive communication indexes of 93.61, 93.49 and 93.35 respectively, and the score has increased compared with the previous period.
Figure 1: Top 3 of the Bank of Hubei Propagation Index
Compared with the previous period, only China Construction Bank still ranked second, the first place was won by China Merchants Bank, and the third place was won by ICBC. Observing the TOP10 list, it can be seen that the overall performance of this list has increased compared with the previous period, except for China Construction Bank, the ranking of each bank has changed to varying degrees, Industrial Bank, Everbright Bank are listed in the TOP10 list, and Pudong Development Bank and Agricultural Development Bank have fallen out of the list.
Metric data analysis
From the perspective of basic network popularity, China Construction Bank, China Merchants Bank and Industrial and Commercial Bank of China won the top three, with 2.75, 2.73 and 2.72 points respectively, which shows that the three banks have a large number of mentions and high attention on platforms such as electronic newspapers, websites, clients, microblogs, WeChat, forums, vibrato, and toutiao; from the perspective of the online media report index, the top three are respectively 1.00, 0.87, and 0.87 by China Construction Bank, Industrial and Commercial Bank of China, and Agricultural Bank. It shows that its media and business information platforms at or above the provincial level have a large number of reports. The popularity of the top three basic networks and the index of online media coverage have increased compared with the previous period. Judging from the evaluation of netizens, China Merchants Bank maintained a good reputation with 0.03, and the netizen evaluations of other banks have declined to varying degrees.
Details are as follows (statistics period: September 1 to September 15, 2021):
Figure 2: T0P10 in the Bank of Hubei Communication Index List
Media communications focus
In September, the content of financial credit to help rural revitalization, as well as product promotion and knowledge popularization activities attracted much attention. For example, the Agricultural Bank of China's "Agricultural Bank of China's "Financial Living Water" Pouring Green a Beach of Reed Bamboo", "The Agricultural Bank of Hubei Anlucheng Branch Promotes Third-Party Depository Marketing achieves results", the "CCB Shiyan Branch Can Handle Electronic "Port Card", China Merchants Bank "China Merchants Bank Wuhan Branch Launches the 2021 "Financial Knowledge Popularization Month Financial Knowledge into Ten Thousand Households, Strive to Be a Rational Investor, Strive to Be a Good Financial Netizen", ICBC "ICBC Enshi Branch Increases Credit Investment to Help Rural Revitalization", etc., which have been recognized by people's network, Hubei Daily, Jingchu Network, Mainstream media such as Chutian Metropolis Daily and Yangtze River Daily have paid attention to and reported on it.
Among them, Jingmen Daily's "Agricultural Bank of China's "Financial Living Water" Watering Green a Beach of Luzhu" article introduced that the 51-year-old Lü Yuan developed Luzhu planting in Fengle Town, and after two years of production and operation, Luzhu was sold to Shandong, Anhui, Hunan and other places, and the business prospects were promising. Due to the large production investment of Lü Yuan in the early stage, the funds for fertilizer purchase are seriously insufficient. Just when Lü Yuan was at a loss due to insufficient funds, the person in charge of the Zhongxiang Fengle branch of the Agricultural Bank of China, who was carrying out the activity of promoting the promotion of farmer information in the village, learned about Lü Yuan's situation from the village cadres, and took the initiative to go to the door to investigate and explore the bottom and collect loan information on the spot. In less than 3 days, he handled a loan of 300,000 yuan for him through the "Huinong e-loan", which solved his urgent need. "With the support of the ABC, this year's output will not be less, thanks to the trust and support of the ABC!" People's Daily and other media have forwarded reports and obtained good communication results.
Industry development macro situation concerns
1. Central Bank: Maintain the healthy development of the real estate market
Chinese Min min bank recently released a news that the construction of financial effective support for the real economy of the institutional mechanism, guide financial institutions to increase medium- and long-term loans in the manufacturing industry, and strive to ensure that financial support for private enterprises and private enterprises to contribute to economic and social development. Safeguard the healthy development of the real estate market and safeguard the legitimate rights and interests of housing consumers.
2. Central bank: services related to virtual currency settlement and the provision of trader information are completely prohibited
Chinese Min min bank recently issued a notice to completely ban services related to virtual currency settlement and the provision of trader information. Engaging in illegal financial activities will be held criminally responsible. Overseas virtual currency exchanges that provide services to residents in China through the Internet are also prohibited, and the relevant departments will strengthen the monitoring of all related acts.
3. Central bank: strengthen data transmission and algorithm supervision in the field of payment
Recently, Fan Yifei, member of the Party Committee and vice president of Chinese Bank, said at the 10th "China Payment and Clearing Forum" that it is necessary to focus on transaction transparency, strengthen data transmission and algorithm supervision in the payment field, achieve complete and accurate identification, transmission and processing of payment transaction information, and ensure that payment transaction information is in the whole process of payment and can be penetrated to protect the fair transaction rights of payment consumers. It is necessary to focus on fair competition and promote the orderly opening of payment interfaces by platform enterprises, not only considering one institution, but also truly opening up to all payment institutions, and strictly prohibiting exclusive and discriminatory payment agreements. It must be emphasized that platform enterprises should stand at the height of safeguarding national security and the interests of the people, properly handle the relationship between public interests and private profits, effectively prevent system security and data security risks, and protect user information and data security.
Leaderboard rule description:
1. The above data comes from Jingchu Network and the third-party big data dissemination index system automatically crawled, and the interference of some related information is not excluded;
2. The list is scientifically ranked according to the data of The Industry Communication Index of Jingchu Network, the model contains a total of 3 first-level indicators, 10 second-level indicators, 18 third-level indicators, mainly from the basic network visibility, media and information platform reports, netizen evaluation three dimensions for evaluation; the specific algorithm is: communication index = basic score + basic network visibility ×8% + media and information platform reporting ×52% + netizen evaluation × 40%;
3. The basic network popularity value is equal to the standardized value of the number of mentions of electronic newspapers, websites, clients, Weibo, WeChat, forums, douyin, toutiao and other platforms multiplied by the sum of the corresponding proportions;
4. Media and information platform reports include media and business information platforms at or above the provincial level, of which media at or above the provincial level include mainstream media at the central and provincial levels such as People's Daily, China News Network, Hubei Daily, Jingchu Network, etc.; the value is equal to the number of articles, positive articles and negative articles of the media and business information platforms at or above the provincial level Multiplied by the sum of the corresponding proportions, of which the number of negative articles is negative;
5. The evaluation value of netizens is equal to the number of positive articles and the number of negative articles on Weibo and WeChat multiplied by the sum of the corresponding proportions, of which the number of negative articles is negative;
6. The monitoring scope of the list includes more than 20 banking units in Hubei, and the sample and number of enterprises will be fine-tuned according to the actual situation every week. Welcome the self-nomination of the operation department or person in charge of each enterprise to join the ranking (Tel: 027-88567710);
7. This list is released regularly on a semi-monthly cycle, and on this basis, the annual bank dissemination index list will be released at the end of the year.
Source: Jingchu Network