"Everyone can be famous in 15 minutes; everyone can be famous for 15 minutes." In andy Warhol's words, generations of Internet celebrities have risen one by one!
The most recent is the papi sauce fire, last year the king Aaron Kwok joined hands with Internet celebrities also triggered a small climax, and even some people included the richest playboy Wang Sicong in the Internet celebrity camp. It's really popular don't want it.
In fact, Internet celebrities have long existed, ten years ago there was a wave of speculation among Internet celebrities, such as the former February girl, Furong sister, but now only new people laugh, so that my old Internet people sigh. However, who said that there will be no second spring for former Internet celebrities? Recently, February Yatou is a case, and it has reached a new height for Internet celebrities.
Here's what the purple drops are:
Recently, a Weibo broke the news that the former Internet celebrity raised tens of millions of dollars in February, appeared in Hefei, made a fish ball monopoly chain snack bar called "Q Pill", and joined the entrepreneurial army that sold fish ball food.
For a time, the matter attracted attention.
Who is the so-called February lady? According to Baidu Encyclopedia description: female, Internet celebrity, Wenzhou, Zhejiang. In early March 2006, a female writer who looked like "Karen Mok", "February Yatou", quickly became popular on the Internet. She posted a series of low-cut photos on the Internet, coupled with her spicy pen edge, sexy appearance, and flamboyant personality, which was sought after by many netizens and aroused the attention of netizens. It can be said that in 2006, he became famous in the Tianya community, and after experiencing the entrepreneurial experience of Wenzhou housing speculation group and foreign tourism entrepreneurship, the voice gradually faded, and now he has raised tens of millions of dollars in Hefei, entered the chain snack bar, and began to fire again.
It is said that the Q pill shop in February is now very hot, and netizens are queuing up to buy. Because of the rapid gathering of popularity, "net red February Yatou financing tens of millions of Q pills" once became a hot word on the Internet.
If it is only an Internet celebrity itself, there is no need to pay too much attention, but it is only a temporary popularity, which is only a temporary eyeball of people, because it does not reflect the real value. And now, through the continuous entrepreneurship, and even the latest sale of fish balls and financing, it has reached a new level! To use the buzzword – the influencer economy. This is an emerging economy in the new era, and it is also a special product of Internet + media.
It can be said that February has brought economic effects, which is a major success secret of its entrepreneurship. Including papi sauce is also financing. For a time, it seems that the Internet celebrity entrepreneurship is a pig on the cusp, as long as it is an Internet celebrity, it can get tens of millions of financing to start a successful business. Is the truth really what we think it is?
And many people believe that the internet celebrity economy was born because they have a large number of fans, and the entrepreneurial projects of internet celebrities can be sold to fans. For most people, it seems that the influencer economy is equivalent to the fan economy. Is that right?
In my opinion, the answer is no.
First of all, the influencer economy is not only a fan economy. Only a very small number of people will become Internet celebrities, it can be said that Internet celebrities are accidental, and not red is inevitable. These influencers are essentially the same as ordinary entrepreneurs, although they have a significant aura behind them, they have also experienced hardships and setbacks to achieve entrepreneurial success.
Second, influencers do have a large number of fans, but their entrepreneurial projects are not just about selling to fans. If the Internet celebrity is not hot, how should they start a business? This point, February Yatou is a good example, February Yatou with nearly 2 years to do market research and product research and development, found that the portable catering snack industry, stations, docks, downtown business circles of the public catering have extraordinary vitality, the input cost only needs about 100,000, in general, can recover the cost in half a year, very suitable for a little savings of young people to start a business, to create the Q pill brand. Behind the entrepreneurship is the diligence and hard work of the Internet celebrities themselves and the entrepreneurial attitude of continuous learning and enterprising.
After the comparison, you will find that the Internet celebrity economy is mostly relatively short-term, and it is necessary to rely on the first person, and then create products, and the so-called fan economy is to have products and brands or individuals first, and finally gradually gain user recognition, and then word of mouth spread to form trust and good feelings for the brand. The fan economy can trigger the deep interaction effect between fans, quickly touch, transform and expand the fan group, and form a multi-directional, in-depth, efficient and self-growing ecological closed loop of fan marketing.
Therefore, the internet celebrity economy belongs to the category of the big "fan economy", but there are obvious differences.
In any case, the story of "Net Red February Yatou Financing Ten Million Selling Q Pills" is overall inspirational and full of positive energy. This is also the embodiment of the Internet celebrity playing to a new height, starting from the dimension of entrepreneurship.
At present, the trend of "mass entrepreneurship, mass innovation" is still strong, you may wish to shout a cheer for the entrepreneurial move of February Yatou. As it is said in "Cai Gen Tan": "A few cold words from the lively field sweep away the infinite killing machine; Xiang Hanwei Road with a little bit of enthusiasm, self-cultivation of many business", it is not easy to start a business, at least in February, the spirit and practice of the girl are commendable.
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The author of this article is Lao Hu, please be sure to indicate the author and self-media (self-media public number: laohushuokeji or laohu science and technology) Your attention and sharing is my biggest motivation.