Zhao Cen, vice president of the Fintech Research Institute of Tsinghua University: Connotative development of high-quality development has become the proposition of the current era of China's economic development

This year is the opening year of China's "14th Five-Year Plan", high-quality development connotative development has become the current proposition of China's economic development, and for the cultural and tourism industry, the high-quality development of culture and tourism industry has become an important foundation for the improvement of our country's cultural soft power and the realization of the goal of cultural power. For the world economy, 2021 is generally a period of repair from the impact of the epidemic, so we still see complex and changeable world economic situation, and the impact, change and challenge of the culture and tourism industry are still important topics that haunt each of us today. On the one hand, the cultural industry has benefited from the acceleration of the digitalization process, and we have seen that many new models and new formats have emerged today, and we are also solving some problems in the current epidemic and economic environment. At the same time, we also see that the world economy, especially our entire cultural and tourism market, is facing some challenges brought about by the instability of the international market, the slow recovery of investment confidence, and the imbalance of the market structure and the standardized development of the industry.

The new pattern of culture and tourism industry also puts forward a new proposition for the integration of culture and finance. How to promote the innovative development of the cultural industry, how to help the cultural industry realize the digital strategy, how to promote the form of new cultural formats and new cultural consumption models, and how to promote the integration of culture and finance are all topics we need to explore today. We also firmly believe that in the future process of high-quality development of the cultural industry, the integration of culture, finance and science and technology will become an important development direction of this era, providing a better direction for supporting the optimal allocation of resources in our entire cultural industry, promoting the consumption of the cultural industry, and promoting the upgrading of the cultural industry.