Seth. Goldin: 8 classic cases teach you how to do marketing one, dog food marketing: looking for "better" two, quarter-inch drill: changing people through stories, connections and experiences three, people like us: have you eaten crickets four, Baxter hates Truman: status, management control and affiliation five, marketing five steps: learn to see six, open your heart project: minimum effective market seven, funnel: trust eight, in Union Square Hotel Group no tip: price is a story

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