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Poster news reporter Zhuang Binbin Li Guoliang reported from Shanghai
Beef jerky, tiger skin claws, boneless chicken feet... At the 4th Ciie Expo, Shandong's time-honored "Lu Wei Zhai", which is famous for its roasted grilled chicken, brought a new series of brine snacks for young consumers, "Wang Daming and His Friends". "We want to be able to extend the products of 'Lu Wei Zhai' from the consumer's table to the desk, the desk, and even their party and so on." On November 5, Wang Jianhui, chairman of Jinan Luweizhai Food Co., Ltd., told reporters.
"Lu Wei Zhai" was founded in 1927, the old store site in Jinan's old commercial port - Guanyi Street. In the eyes of the old Jinan people, the pig's trotters of "Lu Wei Zhai" are a must. Because these pigs have a moderate proportion of fat and lean, thick skin, high collagen content, and mainly selected tendons and tendons of the front hooves. Coupled with the combination of standardized production and traditional cooking, 360 degrees of fire roasting to remove hair, nearly a hundred years old soup, computer control of the heat, twenty-four flavors of natural Chinese herbal cooking, to the maximum extent to retain the Lu Wei Zhai cuisine its pure, fragrant, rotten characteristics, fat but not greasy (degreasing), rotten but not scattered, unique taste.
Nowadays, while consolidating the main products, "Lu Wei Zhai" actively expands the e-commerce business, and launches the "Wang Daming and His Friends" series of brine products for young consumer groups. "In the past two years, we have been doing new retail, through big data statistics, listed about 9 kinds of products, each of which is a variety of categories of explosives." Plus some traditional products, constantly innovating packaging, taste and so on. Wang Jianhui said.
This year, it is the third time that "Lu Weizhai" has participated in the Expo, and through the Expo, the company has more like-minded agents. Wang Jianhui told reporters that with the help of the Expo, "Lu Wei Zhai" has gone from a local brand to a stage in the country and even in the world, expanding a larger market. In the next step, enterprises will launch more good products to meet the high-quality needs of consumers.