According to techcrunch, the brand promotion partner "Pearpop" has officially announced its support for marketing campaigns on "Instagram". Previously, "pearpop" was only available to "tiktok" creators. Launched in 2020, Pearpop is a platform that allows brands to pay for marketing collaborations with kols and celebrities.
In addition, the "pearpop" platform will also be expanded to "twitter" at the end of November this year, and the live broadcast platform "twitch" will be launched in December. Previously, "pearpop" had been tested on "Instagram" in early October. "Pearpop" said that in less than a month of testing time, more than 10,000 "instagram" creators have joined the platform.
Cole Mason, CEO and co-founder of Pearpop, said the platform was originally built to fill gaps in the marketing industry. He observed that there was no similar platform that could help kol work with brands before, and "pearpop" would fill this gap. The idea attracted a large number of stars, including Canadian singer (the weeknd) and American comedian Amy Schumer, among others who joined the "pearpop".
In April, Pearpop announced that the company had completed $16 million in funding, including a $6 million seed round and $10 million in additional investments. The seed round was led by Ashton Kutcher and Guy Oseary's venture capital firm Sound Ventures and fund firm Slow Ventures, with the remaining investors including atelier ventures and chapter one ventures. The additional $10 million investment was led by Alexis Ohanian's Seven Seven Six, with bessemer and others participating.
Since its launch, "pearpop" has been compared to the celebrity blessing custom app "cameo". On the "cameo" platform, users can pay to get celebrity tailor-made blessing videos. Mason said: "Although other platforms also offer personalized video content, they are mainly used for occasions such as blessings. "pearpop" can help brands achieve greater goals and increase brand influence. ”