For the housekeeping industry, from October to the end of the year, it enters the peak season of receiving orders in the year. When the reporter recently visited the domestic market, he learned that unlike previous years, this year, due to the large cooling in the north, many places entered the autumn early, and the domestic service also opened the mode of "busy changing seasons" early.
The peak domestic season arrives early The monthly turnover of 30 people small shop exceeds 400,000
Cheng Haoran, owner of the housekeeping service store: This year's peak season came earlier, and the order volume increased by about 40% compared with the same period last year.
Cheng Haoran, owner of a small housekeeping shop in Beijing, said that at present, the 30 aunts in the store have 90 to 100 orders a day. During the change of seasons, it is just in time for the autumn harvest, and many aunts return to their hometowns, resulting in a little nervousness. However, there are also some aunts who are willing to stay and earn more money. Domestic servant Yang Gaiyin calculated an account for the reporter, and now due to the small number of people living, there is an order of 130 yuan in the store, and an aunt like her can get 100 yuan of wages, which is much more affordable than going home to harvest autumn.
Domestic helper Yang Gaiyin: The average income should be about 300 yuan a day. In the past, there were two orders a day, but now it may be increased to three or four orders, generally from eight o'clock in the morning to ten o'clock when it is busy in the evening.
Cheng Haoran said that as the New Year approached, there will be more orders in the store, and since last month, the small shop of about 20 square meters has exceeded 400,000 yuan per month. Some platform data also show that since the autumn of this year, the demand for cleaning services in the housekeeping industry has ushered in a significant increase, of which the cleaning of hoods in the new season has increased by three times year-on-year, and the demand for cleaning coats and shoes and shoes has increased by 21% month-on-month.
New demand spurs new growth New housekeeping services are bullish in prices
In addition to the regular daily cleaning and housekeeping services, the reporter also found that the new demand of young people has also stimulated a more detailed division of labor in the domestic industry and derived new consumption growth points. For example, the season change is also the season of pet hair loss, and the demand for pet home cleaning has soared.
Mr. Tian of Beijing had two cute cats a few months ago, and although he added fun to his life, cleaning up the pet's hair gave Mr. Tian a real headache.
It's the changing season, and cat hair loss is more serious than usual. Every once in a while, Mr. Tian would ask Fan Xiaxia, a pet cleaner, to come to the house to clean up.
Pet family cleaner Fan Xiaxia: It's cold, and people have changed their cotton bedding, so there is a lot of sticky hair. We will bring a special high temperature disinfection machine to sterilize and remove odors.
With the refinement of the division of labor in the housekeeping industry and the rise of a new generation of consumer groups, in October this year, the number of pet home cleaning orders increased by 20% month-on-month, and the unit price of customers was between 180 yuan and 250 yuan, of which 76% of the orders came from young people in first-tier and second-tier cities. In addition, new categories of housekeeping services such as floor heating cleaning and Japanese storage around the "change of seasons" have also grown rapidly.
Li Zijian, vice president of a life service information platform: Floor heating cleaning is one of our fastest-growing categories, and at this moment this year it has increased three to five times compared with last year. From September and October to the present, the storage orders on the platform have increased by about 30% to 40% month-on-month, and from the perspective of practitioners, many new domestic workers have also poured into the storage industry.
Li Zijian introduced that new domestic services such as floor heating cleaning and Japanese storage have higher professional requirements for domestic servants, and because there are relatively few employees, they can only allocate supply and demand by increasing subsidies in the peak season. At present, the unit price of Japanese storage is between 380 yuan and 600 yuan, and the unit price of floor heating cleaning is between 200 yuan and 600 yuan, and it is expected that the price of related services will rise slightly as the New Year approaches.
Source: CCTV Finance