"The End of the Race" is a business battle to survive in the cracks

In the 21st century, it is already a commercial society. From food, clothing, housing and transportation to artificial intelligence, all walks of life have been eliminated in the trend of the times and then updated.

It was the best of times and the worst of times. For businessmen, this is a challenging era, maybe run faster, start ahead, and then sit on hundreds of millions of dollars.

We once envied the success of Jack Ma, when Internet companies such as Alibaba became more and more prosperous, more and more people joined the competition for Internet business and then found a place.

The same type of Internet companies survive in the cracks, and eventually can stand a place, and then surpass the few opponents. Alibaba caught up with the good time, so under the leadership of Ma Yun, it has achieved the most cattle e-commerce miracle, and thus various types of enterprises such as JD.com, Dangdang, Tencent, Baidu and other types of enterprises have blossomed everywhere, accelerating the development of the Internet economy and increasing the difficulty of starting a business for new enterprises of the same type.

And this novel I recently followed, "The End of the Race", is a business war novel that directly reflects the Internet company's real self-seizure and deception.

I have read a lot of novels, but this type of novel is indeed relatively few. We've seen a lot of people start a business and we've seen bankruptcy, but we've never seen what the process of starting a business is like. Especially in the virtual economy of the Internet, it is more difficult for us to understand how to start a business.

Seeing this novel, I think the wonderful thing is that he opened the veil of this Kind of Internet enterprise for us, so that we can see the Internet shopping mall at close range.

In the market of book publishing in recent years, more and more genre novels have begun to be generally welcomed. Genre novels, as the name suggests, are commercial novels, and this kind of commercial novels are divided into many different types, such as workplace upgrades, espionage, marriage and parenting, suspense and reasoning, and the common denominator of these novels without exception is that they are commercial enough to make people like.

The reason why this novel is hot is that the subject matter is novel enough, and a good theme is the basis of a novel fire. It's hard for someone who hasn't experienced the mall to write such a thrilling novel, but this author is quite wonderful and immersive, as if we are one of them, and we are also participating in this competition.

The author of the novel, Yin Chen, once studied at Chinese Min University and Tsinghua University, and is a real high-achieving student. And the author's resume is also very curious. As authors, we all understand that only by writing about the subject matter that we are familiar with can we dig out something different, and then truly impress the reader. And Yin Chen did have this experience, she once served as a senior editor of China's famous print media, and then entered the Internet industry.

Perhaps walking at the forefront of the times, she has a deeper understanding of the life of this industry after entering the Internet industry, so when she returns to her job and continues to deal with words full-time, she grasps the curiosity of readers and then writes such a fresh and unworldly novel.

There are many places where the novel "The End of the Race" is fresh and unworldly, for example, she does not write a lot of small white entrepreneurs that the author has written badly, nor does she write about the adventures of poor teenagers, but she is unusual, writing about the process of business gangsters becoming famous and quiting the business circle and then starting a business.

It's hard to imagine how determined a person who has achieved fame is to give up the honor he once worked hard for and enjoy peace at a young age. And it is hard to believe what makes some people like this willing to go out of the mountains again, like a group of small whites who have just entered the mall, under the pressure of funds, market pressure, and even huge peer pressure, to highlight the reunion and seek a splendid future.

This is a contest of ants shaking elephants, and it remains to be seen whether we can finally compete. The difference is that these ants are not lacking in experience, but the most lacking is the market. Under the market economy, which system is more sought after, and that kind of commodity can be competitive, then this commodity can win the pursuit under the market, and then make the enterprise bigger and stronger.

"Locket Fresh" is the new project in this novel that has been jointly developed by the big guys, which is very competitive in the market, but there are also many opportunities. But the problem facing us is such a good commodity, there is great value in front of it, but there are obstacles to it.

As the leading boss of this industry, Ye Zhuang, the boss of the life quadrant, has a great relationship with the founder of Xiao Box Fresh, who was once a friend, in the face of interests, whether to seek skin with the tiger, or to grab food from the tiger,Let us look forward to the update of the novel. The tense and exciting scene makes people's blood boil, this is a war without smoke, and who killed the deer in the end, we will know by reading the novel.