Yesterday, we reported that Ah Feng, the owner of the barber shop, took in a former employee, but the other party took a hair dryer, which made him feel a little sad. Many netizens have noticed the price list of Ah Feng's barbershop, and his store does not sell or handle cards. This is different from the operation of individual barbershops in some previous complaints. So the reporter plans to take Ah Feng's barber shop as a sample to understand what the living environment in Hangzhou will be like.
At ten o'clock in the morning, the reporter came to Ah Feng's barber shop, and there were already customers spending. Ah Feng said that after the last reporter came to interview, the old employee sent the hair dryer back, but it was broken. A comparison on the spot, you can clearly see that the metal coil in this hair dryer is deformed or broken.
However, Ah Feng said that the hair dryer thing does not want to pursue it anymore. A Feng's barber shop, the price of various services with eye-catching posters posted on the window, and do not sell or do top-up cards, which is different from the operation of individual barber shops in our report, but Ah Feng feels that this is very normal.
Ah Feng: "I always feel that if you really serve and serve every guest well, even if you don't apply for a card, people will come to spend twice." ”
Ah Feng told reporters that card recharge and give consumers certain preferential treatment, which is actually a more common marketing model in the beauty salon industry. But now there are some merchants who only focus on the guests' money bags, ignore the service, and even roll up the money to run away, so that the reputation of the entire industry is also hurt. Just 200 meters near Ah Feng's store, there is a barber shop that has changed its name three times in three years, and has been reported by 1818 GoldenEye many times because of consumer disputes. The reporter went to see that the store was closed, and the landlord posted a notice of rent.
Ah Feng said that he did not know the specific situation of this store, but the routine of some barbershops hoped that consumers would recognize it.
Ah Feng: "In the early stage of opening, it has to invest a lot of money, and then for example, 5 yuan to cut hair or 1 yuan to cut hair, everyone comes in, he will let you go to the card, after the card, he will quickly return the funds." As a beauty industry, this kind of marketing is called the fast financing method (then you don't need fast financing to open this store) I don't need it, because I do it for a long time. ”
Ah Feng calculated an account, he this store monthly rent of 10,000, hair stylist at the end of each month salary plus commission of about six or seven thousand, apprentice package to eat and live about three thousand yuan, the current total cost of the store a month calculated down to about thirty thousand yuan, relying on the residents of the surrounding community to consume, making money is not a problem at all. For employees, there is no pressure to sell without charging cards, and the income is completely dependent on their own service to customers. Xiao Bai, an apprentice in the store, told reporters that he had previously worked in a large barbershop, and the leader required their monthly performance of a single department to achieve 140,000.
Xiao Bai: "(What does this 140,000 mainly rely on) Charging cards (what will happen if they can't be completed) There are penalties (then can you complete them) Every month is completed, and every month the card is more than a little, almost more than 200,000." Because we are a general store, the hair salon department has more performance. Although the shop before me was charged, it was relatively stable, and the boss would not run away. ”
Ah Feng told reporters that since 2005, he has successively studied art in Four Seasons Qing and Xiaoshan, opened stores in Shanghai and Anhui after completing his studies, and moved to his current location six years ago. There are also card charging services in the shops of several of his masters, but they never force or induce customers.
Ah Feng: "He once told me that if we do hairdressing, we must do it with our conscience, whether it is 30 yuan to cut hair, or 100 yuan to perm, which price the guest chooses, we will give him which price to do." ”
The customers who consumed in Ah Feng's store on that day were all nearby residents, and they had their own views on some of the chaos that currently existed in the hairdressing industry.
Consumer: "Just like this barbershop, 5,000 yuan to take the card to run away, this kind of thing you know, not a two or three, cold not to cheat, into the news, into a good thing, this is a normal thing, into a good thing, I think this is not normal." ”
Consumers: "Most of the beauty and haircut industry, seeing customers have a feeling of seeing the money coming over, that kind of look, including some of the training they do, I personally don't feel very good. Whether it's my original card-charging store or this store, it's very comfortable without the feeling of staring at the money in your pocket. ”
Ah Feng: "It's your guest, after all, it's your guest, not your guest, even if it's just saying, how to say it, really serve him with your heart, he will definitely come." ”
As the consumer said, individual barbershops are "full of tricks", selling card recharge, curing diseases and health management, and running away at every turn, which makes some viewers have a bad impression of barbershops. In fact, the vast majority of barbershops, like Ah Feng, rely on craftsmanship and word of mouth! Is there a barber shop around you that makes you feel at ease?
Source: 1818 GoldenEye