The report says that we have done so丨 Firm direction to promote the full implementation of the strategy of cultural and creative integration of culture and tourism

Firm direction Promote the full implementation of the strategy of cultural and creative integration of culture and tourism

——Visiting Jiang Jiding, secretary of the party group and director of the provincial department of culture and tourism

□ Henan Daily client reporter Liu Chunxiang

"The report of the Eleventh Provincial Party Congress pointed out that it is necessary to vigorously protect and inherit the Yellow River culture, accelerate the development of cultural undertakings, make the cultural and creative industry bigger and stronger, and take the strategy of integrating cultural tourism and cultural creation as one of the ten major strategies for the province to achieve 'two guarantees', which is of landmark significance in the history of the development of cultural tourism in Henan." On November 4, Jiang Jiding, secretary of the party group and director of the Provincial Department of Culture and Tourism, said in an interview with this reporter that the province's cultural and tourism system feels inspired and glorious in its mission, and will implement the blueprint of the provincial party committee into all aspects of cultural and tourism work with the spirit of nails, and hand over wonderful answers to the provincial party committee and the people of the province with the actual achievements of high-quality development of culture and tourism.

Grasp the work planning with high standards. Focus on the "strategic, overall, and traction key" work, highlight the "engineering, projectization, and programmatic", compile the "14th Five-Year Plan for the Integration of Cultural and Creative Development of Culture and Tourism in Henan Province" with high standards, the "Yellow River National Cultural Park (Henan Section) Construction and Protection Plan", "The Yellow River Cultural Protection And Inheritance And Promotion Plan of Henan Province", etc., adhere to the actual test work of cultural and creative integration of culture and tourism, continue to innovate and create, break the ice, and shine in the circle, and strive to cultivate cultural tourism and culture into a strategic pillar industry and an important fulcrum of modernization in Henan.

Promote the implementation of projects with high quality. Formulate the "Work Plan for the Implementation of the Cultural and Creative Integration Strategy of Cultural tourism", and plan to implement six major projects, including the global tourism theme image shaping and promotion project, the international Yellow River cultural tourism belt construction project, the transportation and cultural tourism integration development demonstration project, the leisure and health care base construction project, the whole chain cultural and creative industry cultivation project, and the cultural and tourism cultural and creative "flagship brigade" construction project. Optimize the spatial pattern of the Yellow River National Cultural Park and promote the major projects of the Yellow River National Cultural Park. Create a new landmark of Zhengbeiluo International Cultural Tourism Destination and Ancient City Ancient Town Guguan Ancient Road Cultural Tourism. Build an international archaeological tourism pilot zone and develop research and study tourism. Construct a tourism highway service network covering the whole region and a three-dimensional tourism aviation network, and promote the realization of tourism navigation in key areas. Construct a pilot demonstration zone for the integrated development of transportation and tourism. Cultivate a number of A-class rural tourism demonstration villages, create a number of boutique tourism homestay clusters, build a number of leisure tourism resorts, and launch a number of health tourism demonstration projects. Promote the cross-border integration of cultural tourism resources and new technologies and new applications, promote the living inheritance and innovative development of cultural heritage, develop high-quality performing arts, and promote immersive cultural tourism experience consumption. Deepen the reform of institutional mechanisms and build leading enterprises. Build a global tourism theme image promotion platform, create a Chinese cultural super IP, cultivate characteristic cultural tourism routes, and form a "hometown Henan" new media promotion matrix.

Do a good job in promoting integration at a high level. Pay attention to stimulating internal forces, introducing external forces, and forming synergies. Give play to the role of the provincial cultural tourism and strong provincial work leading group, strengthen overall planning and guidance for the development and utilization of major cultural tourism resources, and set up strategic assessment indicators for the integration of cultural tourism and culture. Every year, a conference on the integrated development of cultural and tourism culture and creativity is held to evaluate a number of famous counties, towns, villages and famous products for the integration of cultural and tourism culture and creativity, and to give resources and rewards and subsidies in transportation, water conservancy, land, finance, publicity and other aspects, forming a strong atmosphere for the integrated development of cultural and creative activities in the province. Expand the scale of the cultural tourism integration fund, introduce domestic and foreign strategic investment, and promote the development of cultural tourism resources in Henan. Introduce international and national cultural and tourism research institutes, laboratories, industrial design centers and various cultural and creative talents. In cooperation with Tsinghua Tongheng Planning and Design Research Institute, the Henan Cultural tourism cultural and creative integration laboratory was established; in cooperation with Huawei, the digital center for the integration of cultural tourism and cultural creation was established, and a high-end think tank for cultural tourism and cultural creation was established, and a number of high-quality cultural and creative teams of cultural tourism were introduced.

Jiang Jiding said that the eleventh provincial party congress has sounded the clarion call for the comprehensive and high-quality development of Henan cultural tourism, and the province's cultural tourism system will raise the benchmark, but only do it, and strive to make greater contributions to the modernization of Henan.