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Holding real snow events, sending ice and snow consumption coupons, and popularizing ice and snow culture, Ice and Snow Wonderland ignited the enthusiasm of Shanghai citizens

author:Shangguan News

On October 27, 100 days counting down to the opening ceremony of the Beijing Winter Olympics, Shanghai's landmark Oriental Pearl Plaza will launch Shanghai's "Winter Olympic Time". Since October 27, the Shanghai Municipal Sports Bureau has held a series of ice and snow events throughout the city with the theme of "Millions of Citizens Holding Hands in Ice and Snow, Striving for Dreams to Welcome the Winter Olympics".

Ice and snow events are around, and there is fun at home

Encouraged by the upcoming Beijing Winter Olympics, Shanghai ice and snow venues, ice and snow social organizations, ice and snow demonstration schools, and traditional schools are enthusiastic, and they will plan all kinds of Winter Olympic activities with their own characteristics and distinct themes in 100 days, so that there are venues open every day for 100 days, ice and snow activities every week, and ice and snow events every month. The Municipal Sports Bureau announced the first batch of more than 40 events, believing that with the continuous deepening of theme activities and the continuous heating up of the social level, there will be more ice and snow-related activities for the Winter Olympics included in the theme activities.

Holding real snow events, sending ice and snow consumption coupons, and popularizing ice and snow culture, Ice and Snow Wonderland ignited the enthusiasm of Shanghai citizens

Shanghai will host the 2021 ISF City Cross-Country Skiing China Tour Shanghai in the Yangpu Riverside Green Hill section, and the competition is also included in this theme event, which is one of the highlights of the theme activity. The Shanghai event is the first real snow event held in Shencheng since the opening of the port, a vivid sports model for the development plan of "one river and one river", and an important ice and snow business card for building a world-famous sports city. Chinese athletes will receive Winter Olympics participation points through the Shanghai race, which will be a powerful measure for Shanghai to help the Beijing Winter Olympics.

In these 100 days, Shanghai citizens can go out of their homes to the ice and snow stadiums around them, turn on the TV, mobile phones can enjoy the top ice and snow events and ice and snow performances, and the children engaged in amateur training in ice and snow sports also have many youth events to participate in.

Ice and snow consumption coupons to add to the "appeal" of ice and snow sports

Ice and snow events so wonderful, I believe it will also ignite more and more sports enthusiasts want to participate in the enthusiasm of ice and snow sports, here, I also give you a preview of a "welfare", our Shanghai sports consumption coupons, will also specially launch the "ice and snow version", to ice and snow sports enthusiasts real benefits and discounts, in order to meet the fitness needs of the public, Shanghai Municipal Sports Bureau plans to start the distribution of "Shanghai ice and snow sports special consumption coupons" after October 20, issued 24,000 yuan per day, further drive citizens to ice and snow, enjoy" Snow Fitness Feast".

Holding real snow events, sending ice and snow consumption coupons, and popularizing ice and snow culture, Ice and Snow Wonderland ignited the enthusiasm of Shanghai citizens

Up to now, Shanghai has a total of 13 ice rinks, 34 indoor ski resorts, 3 curling venues, a total of 8 curling lanes, and various ice and snow sports venues are distributed in 13 districts of the city. More than when we announced it in early July, we added an ice rink and five ski resorts. We are pleased to find that the number of ice and snow venues in Shanghai is always on the upward curve, especially the ski simulation airport, which has to open 1-2 places almost every month, and with the arrival of the snow season, the speed of opening stores in the third and fourth quarters has increased significantly.

In addition, this winter, Shanghai's major business districts will also open more than 5 seasonal outdoor ice rinks, more open in areas without fixed ice rinks, making Shanghai's ice rink layout more reasonable, the festive atmosphere is more intense.

Punch in the "ice and snow culture" and feel the "sportsmanship" of the ice and snow world

The theme activities will also highlight the "Ice Walking on Snow and Meet the Winter Olympics" Shanghai Sports Museum Theme Temporary Exhibition and China Ice and Snow Caravan Shanghai Station Activities, deeply excavate the cultural connotation of winter sports, popularize the knowledge of the Winter Olympics, and narrow the distance between winter sports and Shanghai citizens.

Since its opening in July, the Shanghai Sports Museum has been highly appreciated by sports fans. Starting in November, the fourth exhibition hall will be re-arranged to introduce the development trajectory of ice and snow sports in China and Shanghai according to the three units of The History of the Winter Olympics, the Beijing Winter Olympics and the Shanghai Ice and Snow. The China Ice and Snow Caravan, a demonstration mass ice and snow brand activity of the Winter Games Center of the General Administration, will also drive into the Oriental Pearl Tower, Yangpu Riverside and Import Expo sites in the golden autumn season, popularizing the knowledge of the Winter Olympic Project at the city landmark and allowing ordinary citizens to experience the ice and snow project.

Holding real snow events, sending ice and snow consumption coupons, and popularizing ice and snow culture, Ice and Snow Wonderland ignited the enthusiasm of Shanghai citizens

Shanghai sports culture brand "Sports Magic Capital", will also be combined with the Shanghai Sports Museum ice and snow theme temporary exhibition, as well as ice and snow sports and ice and snow culture salon, in early November to launch the ice and snow culture salon and "follow the champion on the ice and snow" sports experience, so that everyone can better feel the core and charm of ice and snow sports.

In Shanghai landmarks, ignite the enthusiasm of Shencheng ice and snow

October 27, is the 100-day countdown to the opening ceremony of the Beijing Winter Olympic Games, a series of dream-chasing Winter Olympic activities in Shanghai are also launching this day, and the Shanghai landmark Oriental Pearl Plaza will start Shanghai's "Winter Olympic Time". The whole event will adopt a combination of "offline launch ceremony, online live broadcast and interactive experience of citizens" to let Shanghai citizens experience the charm of ice and snow sports and feel the enthusiasm of the upcoming Beijing Winter Olympics.

Holding real snow events, sending ice and snow consumption coupons, and popularizing ice and snow culture, Ice and Snow Wonderland ignited the enthusiasm of Shanghai citizens

On this day, in the Oriental Pearl Plaza, the public can watch the exhibition "Knowledge of Ice and Snow Sports", can experience ski simulators, land curling, and take photos to "share your photo moment with the ice and snow world". There will be both the joining of Yang Yang, the first gold medalist of the Winter Olympics, and the debut of the real snowmobile in Shencheng. Known as "Snow f1", the snowmobile event is the king of speed in the Winter Olympics, reaching speeds of more than 150 kilometers per hour.

The first athlete in Shanghai to participate in the Winter Olympics came from the snowmobile. In order to better let Shanghai citizens understand the charming project of the snowmobile, the Winter Sports Management Center of the State General Administration of Sport vigorously supported the "invitation" of this small and surprisingly large snowmobile from Yanqing to Shanghai. Citizens and friends can not only see the real appearance at the Oriental Pearl On October 27, but also get close to the Shanghai Sports Museum in the coming months.

Holding real snow events, sending ice and snow consumption coupons, and popularizing ice and snow culture, Ice and Snow Wonderland ignited the enthusiasm of Shanghai citizens
Holding real snow events, sending ice and snow consumption coupons, and popularizing ice and snow culture, Ice and Snow Wonderland ignited the enthusiasm of Shanghai citizens

The five-star sports video number and the Shanghai sports government affairs WeChat video number will broadcast the launching ceremony live. October 27 is a climax of Shanghai's enthusiasm for the Beijing Winter Olympics, but it is only a starting point, from this day on, Shanghai's theme activities to enter the "Winter Olympic Time" will be kicked off, specifically we will release a detailed "Winter Olympic Calendar" to let everyone know about Shanghai's ice and snow events, ice and snow venues, and various ice and snow theme activities.

The series of ice and snow events are sponsored by the Shanghai Municipal Sports Bureau, co-organized by the Shanghai Municipal Social Sports Management Center, the Shanghai Ice and Snow Sports Association, the Shanghai Curling Association, the sports departments of various districts, the ice and snow sports clubs, the associations, and the sports schools, and the bank of China Shanghai Branch supports the whole process.

Column Editor-in-Chief: Chen Hua Text Editor: Chen Hua Title Image Source: Haishar

Source: Author: For Ice

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