In recent years, with the popularity of the live broadcast industry, the new service method of live streaming with goods has gradually penetrated into all walks of life. In Yuqian Town, Lin'an District, many farmers have also inserted "cloud" wings on agricultural products, but due to the lack of online live streaming skills and unfamiliarity with the operation process of e-commerce, some farmers who have tested the water live with goods have not achieved the expected benefits.
In the process of carrying out the "people call me "double-line" three services", Yu Qianzhen learned about the urgent expectations of these farmers, in order to meet the needs of farmers and improve their live streaming skills, recently, in Yuqian Town for the Agricultural Service Center, Yuqian Town Agricultural Union, Hangzhou Xiaocheng Youli Trading Co., Ltd. held a training course offline, and the first phase of "Tianmu Shanbao Live Broadcast Room" officially started!
"At present, what are the popular words of live streaming with goods on online platforms?" "How do you show the optimal characteristics of agricultural products?" "How can I increase the popularity of the live broadcast room?" At the beginning of the first offline training course of "Tianmu Shanbao Live Broadcast Room", Dabai, the person in charge of the live broadcast base of college students of Hangzhou Academy of Sciences, as the lecturer of this training, threw out many "heavy" problems straight to the point. More than 40 local agricultural product planting professionals present also followed the pace of the training, and through explanation and interaction, they understood the skills and methods of online live broadcasting.
In addition to business guidance, the training course also invited the local short video platform "grassroots anchor" with a certain number of fans, combined with its own live broadcast sales experience, to conduct on-site exchanges and answer questions with local farmers. Through the form of offline training courses, we have brought farmers and live streaming with examples of cargo experts closer together, and built a platform for face-to-face communication for young makers with dreams. Cloud power also makes the "people call me" double line "three services" in the submerged town to further expand the focus and coverage.
In the future, combined with the needs and expectations of the people, the "Tianmu Shanbao Live Broadcast Room" of the Agricultural Service Center in Qianzhen will continue to hold classes, and invite more young makers and Yu Qianxiangxian to participate in it, and further realize the digital empowerment of rural revitalization through the "cloud + cloud" collaborative training. In addition, the Qianzhen Farmers' Cooperative Federation will continue to provide accounting agency, publicity and promotion and other services for farmers, so that the "people call me for the "double line" and "three services" to play a greater role.