There are two types of films all over the world.
Commercial films.
Spend a lot of money to invite big stars, publicity, and hold premieres.
Art films.
Limited by funds, take the film festival route, and win by word of mouth.
Director Jia Zhangke, who has been dedicated to independent art films,
With "Xiao Wu", "Heaven Is Destined", "Platform" and other masterpieces
Winner of numerous awards at the Cannes, Venice and Berlin Film Festivals
Become one of the most internationally renowned Chinese directors.
In order to give the younger generation of Chinese directors the opportunity to realize their film dreams
In 2017,
Director Jia Zhangke founded the Pingyao International Film Festival.
Every October,
Filmmakers, media, film critics, film fans
All will gather in this 2,700-year-old ancient city of Shanxi
In the six screening halls of the Pingyao Film Palace, a grand event was held
Watch the premiere of independent films on art from around the world.
After 5 years of development,
Pingyao International Film Festival with its professional and unique selection of films,
The project of supporting young directors has become a first-line film festival in China.
Why is the Pingyao Film Festival rising so fast?
The secret lies in two themes.
1. In terms of foreign language films, "non-Western" films are used as the selection criteria.
The so-called non-Western means that european and North American films are avoided
Films from Asia, Eastern Europe, Latin America and Africa are the main targets of Pingyao.
Under the special authorization of director Ang Lee, the unit is named "Crouching Tiger, Hidden Dragon".
It aims to enhance the cooperation between Chinese films and film practitioners in non-Western and developing countries
Form a dialogue between non-Western filmmakers and the West.
2. In terms of Chinese films, the launching ceremony of the 7th Green Onion Project was held at the Pingyao International Film Festival
The Green Onion Venture Capital Program was initiated by Li Shaohong, president of the China Film Directors Association
It aims to explore film projects that support young and emerging Chinese directors
Through selection, training, guidance, awards,
Provide financial support for the subsequent shooting and distribution of the work.
For five years,
Wen Yan's Carnival
Snow's "Over Spring"
Wei Shujun's "Wild Horse Mane"
All started from the pingyao film festival as a high-quality platform
Finally entered the mainstream commercial theater line,
Achieved good word of mouth and box office.
See if a film festival has an impact,
The premiere rate is a very important indicator.
After all, filmmakers are willing to put their own efforts into it
It was released for the first time at the Pingyao Film Festival
Itself proves that everyone is right
Recognition of this film festival founded by Jia Zhangke.
This year's Pingyao International Film Festival,
A total of 46 new films from 32 countries and regions were screened
32% world premiere rate
Asian premiere rate 71%
The Chinese premiere rate is as high as 100%.
Such data is placed in the sequence of major domestic film festivals,
Can be said to be far ahead.
In the end, after a fierce competition
Cosmic Exploration Editorial Board
Winner of Fermow's Honor for Best Picture.
Director Kong Dashan won from Jia Zhangke, Ning Hao, Cheng Er, Chen Sicheng,
Diao Yinan, Zhang Yibai, Guan Hu, Feng Xiaogang, Lou Ye, Wang Xiaoshuai
A $1 million cash prize supported by a co-financing.
It was used for the subsequent theatrical release of the film, as well as the submission of the next work.
Wei Shujun, director of "Yong'an Town Story Collection"
He won the Fimu Honorary Best Director.
Got a cash prize of 200,000 yuan provided by the famous actor Zhang Yi
Used for the projection development of the director's next work.
I have to say,
Whether it is a Chinese film or a foreign language film,
Pingyao Film Festival awards films,
Often follows a certain aesthetic framework,
With outstanding and unique artistic aesthetic temperament
This
The Chinese film "The Long Confession" led by Ni Ni and Zhang Luyi
As the opening film of the Pingyao International Film Festival, it has a world premiere
It tells a story of a crush that seems calm and indifferent, but is actually an undercurrent.
Li Dong in his youth (played by Zhang Luyi)
Once fell in love with a woman named Ah Chuan (Ni Ni),
But one day,
Ah Chuan's sudden disappearance became a knot in his heart that he could not untangle for more than a decade.
For a solution to the thoughts, Li Dong and his brother Li Chun (played by Xin Baiqing)
Find Yanagawa, who has the same name as Ah Chuan, just to see her again.
As they meet again,
The truth of many past stories surfaces.
Li Dong also knew the real reason why Ah Chuan left that year.
And his deep-seated love for Ah Chuan,
However, it intensified in this affectionate confession of going to "her" hometown.
Yanagawa, played by Ni Ni, has both independent and casual personality,
Treat anything with a calm and composure
Ni Ni's fresh and pure image releases a charm that is difficult to refuse,
It can really make the men around you move and pour emotions.
The older brother Li Chun, played by Xin Baiqing, is extraordinarily temperamental
Has an uninhibited personality and a "greasy" that is not too offensive,
It brings unexpected joy to the film.
And Zhang Luyi played Li Dong
It is the character who can enter the audience's heart, which is really painful.
Although the personality is reclusive and introverted,
But beneath his calm exterior was a sensitive and delicate heart.
As Pin Guan sang the lyrics of "Hopeless"
"Crush is a courtesy, secretly building a castle."
In a young age
Li Dong has feelings for the "Chuan'er" played by Ni Ni
But the more I like it, the more careful I am,
It can be said that "love is hidden in dreams, and love is difficult to open in the heart.".
apparently
The film director Zhang Lu has his own unique and delicate aesthetic.
Whether it's a close-up of a character or an empty shot of a landscape,
He is very sophisticated in composition, lighting, mirror movement and color.
The rivers of Yanagawa, boats, the sky, taverns, playgrounds
Shine with elegance and freshness
Let the whole movie flow with a rare sense of beauty
A few days after watching "The Long Confession",
Pocket Jun still feels full of staying power,
Immerse yourself in this sense of atmosphere
This is a beautiful feeling like a spring breeze
It's like drinking a glass of sweet wine.
In the main visual poster of this year's Pingyao Film Festival,
Wrote a "poly" word.
Showing the moment when the epidemic has not yet dissipated,
Filmmakers eagerly await a return to get together.
A number of film and television companies set up parties in Pingyao,
Guests from all over the world were welcomed to celebrate.
Stagger the chips and talk about the wine.
As the official designated wine of this Pingyao International Film Festival,
Great Wall Wine is a witness to the celebration and reunion of filmmakers.
Both in the posters on the outer wall of the Pingyao Film Palace
Director Xu Ke drove to the sign of the main venue
Or the Pingyao filmmaker dinner hosted by director Xie Fei,
There are all the figures of great wall wines coming to help entertain.
Pingyao International Film Festival is a gathering of filmmakers from all over the world.
Great Wall Wine has also been committed to letting the world taste the taste of China
The brand tones of the two coincide.
As a brand rooted in the people,
Great Wall wine in the intrinsic value of the brand,
Make continuous exploration and strive to build the life of the brand.
As early as this summer, the TV series "Beautiful for Your Love",
Great Wall Wine has cross-border cooperation with the film and television circle.
Take the abstract value proposition of "drink some good wine for a long time"
Embodied in "Beautiful for Your Love"
In every scene of life,
The brand concept of "the Great Wall only produces good wine" will be implemented,
Achieve in-depth penetration of brand value recognition.
In pocket jun's view,
This precise and differentiated brand expression.
Quickly establish a "know me" connection between the brand and the public,
And effectively precipitated the brand's emotional value assets:
The brand is no longer a posture of keeping it on top,
Instead, it's a companion role.
Use good wine to actively integrate into public life,
Grow together with consumers and create a brand together.
Whether at the Pingyao International Film Festival,
Or in the Hunan Satellite TV series "Beautiful for Your Love"
Great Wall Wine has always been a "helper" posture,
Help people build beautiful connections between people.
While strictly controlling quality,
Great Wall wine brings the wine used for the state banquet
Usually you and I at the table, become a reunion to help the family banquet wine.
"Prosperous family banquet, toast to the Great Wall",
What are the unspeakable emotions that can be expressed here;
If there is any trivial misunderstanding, you can also frankly sort it out.
There are any film projects that can be put into the wine.
Heavenly thing, sitting around the dinner table,
A glass of Great Wall wine.
Golden Autumn October,
Filmmakers, media, film critics and film fans gathered in the thousand-year-old city of Shanxi.
This is the night that belongs to Pingyao, and it is also the night that belongs to Chinese movies.
It is also a beautiful night of great wall wine and toasts with filmmakers from all over the world!