Recently, the second season of the "New China" super IP jointly created by Taobao Live and Diantao app is in full swing.
Through this dynamic IP, we will have the opportunity to witness the spread of new domestic products in the market.
Taobao live broadcast new product creation camp domestic goods in the new era of attack
In the past two years, we have seen more and more national tide brands in the market. Made in China is building a thriving momentum of innovation and is committed to providing young consumers with innovative products and services that are completely new. In this red sea, the path of the new brand of the national tide from "cultivation" to "power" is also constantly shortening, the development cycle of explosive products has gradually become efficient, and the market potential is unlimited.
At the same time, a large number of cutting-edge brands have poured into the market, and how to quickly find breakthroughs, let the goods find people in one step, strengthen the brand word-of-mouth communication, etc. have become the problems that players must face. From this point of view, the super IP "New China" project created by Taobao Live has obvious differentiated advantages compared with traditional brand live broadcast activities. On the one hand, the platform can help brands achieve accurate target population reach through huge traffic precipitation; on the other hand, this activity integrates huge resources, leverages head anchors and star anchors, and guides grass planting and centralized diversion in a short period of time to help brands achieve sales conversion. It is no exaggeration to say that this new product creation camp of Taobao Live is witnessing the attack of the new era of domestic products step by step.
Chao Ran live broadcast grass planting for domestic goods to call the cutting-edge brand favored by the market
It is understood that the super IP "New China" launched by Taobao Live this time aims to provide customized one-stop marketing solutions for China's emerging brands. In short, it is from product research and development - breaking the circle of grass - infiltrating the minds of consumers, these three new brands into the market must go through the key nodes to provide point-to-point all-round support for domestic products. For example, Taobao Live invites anchors with high fan stickiness to endorse and plant grass for new products, escort the entire debut path of the product, and then realize direct purchase diversion.
This time, Chao Ran, who has many fans, was also invited to join the new China and call for various domestic products.
In the theme live broadcast of the "New China" special session that night, she first shared the new product of yili yogurt product line - yogurt sparkling water. Through detailed recommendations such as personal tasting, real-time description of taste, and introduction of ingredient ingredients, fans can more intuitively understand the unique selling points of drinks, and at the same time issue exclusive welfare red envelopes to stimulate fans' purchases in both directions. In the end, as soon as xx parts of yogurt bubble water were on the shelves, they were snatched up by fans.
That night, many users of the live broadcast room were also planted with a muddo mido scrubbing machine. The appearance is advanced and stylish, the operation is complicated and simple, and the long-lasting battery life of the intelligent system is added... Once these major selling points were introduced and displayed, the advantages of the brand were clearly highlighted, the xx parts of the scrubber were all sold out, and the call for replenishment was continuous.
One night of live broadcast is enough to gain insight into how much the in-depth planning of the theme live broadcast has a great ability to transform the brand's grass and goods. Taobao live broadcast carrying live streaming with goods, short video planting grass, is increasingly becoming an indispensable marketing action for brands to enter the market. The new market trend will give domestic products a new growth inflection point, and the future is full of expectations.