Swiss National Pavilion, Hainan International Convention and Exhibition Center
Yesterday, as the only guest of honor of the first CICGF, Switzerland officially opened its national pavilion at the fair. In the more than 200 square meters of Swiss Pavilion, more than 40 Swiss companies gathered to bring their consumer products that best represent "Swiss Made" to this year's CICG, showing the most representative elements of Swiss innovation and lifestyle. Among them, in the exhibition area, 26 companies displayed Switzerland's most distinctive global leading products, including Nestlé, Swatch, Wyeth, Vickers Sabre, which are already well known to Chinese consumers, as well as the Rif Sleep System and Ledra Chocolate, which are not yet known to most Chinese consumers.
As the largest company in Switzerland and the most well-known Swiss company among Chinese consumers, Nestlé has brought 181 best-selling products from 15 countries, 29 of which are new to China. "Hainan's outlying island tax exemption policy has brought unprecedented opportunities for Nestlé's development in China," Fang Juntao, vice president of Nestlé Greater China Group Affairs, told Beijing Youth Daily. Nestlé has more than 2,000 brands around the world, and only more than 100 have entered the Chinese market so far, and now with the advantage of Hainan's duty-free outlying island policy, Nestlé will bring more new products to Chinese consumers. For the landing of the tax exemption policy for Hainan outlying islands, Nestlé attaches great importance to the headquarters level, on the one hand, it considers introducing more products into the Hainan market to explore the Chinese market, on the other hand, Nestlé is also exploring the possibility of investing in Hainan with import trade as a breakthrough. He specifically mentioned that Nestlé not only hopes to drive sales of products through tax-free dividends, but also hopes to lead new consumer trends. It is also understood that Nestlé originally has a tourism retail business unit specializing in duty-free city products, such as the special package of KitKat chocolate that people can only buy in duty-free shops.
Switzerland's well-known high-end infant formula Wyeth, is also a well-known brand for Chinese consumers, the current Chinese market Wyeth Platinum Milk Powder is all imported from Switzerland original cans. The Wyeth will be platinum Zhen full range of infant milk powder into the expo venue, Wyeth nutrition s-26 platinum zhen business department general manager Zhang Zhiqiang told the Beiqing Daily reporter, Wyeth firmly optimistic about the Chinese market, the future will be on the basis of the first-line market advantages, continue to focus on the advantages of the category, through the localization strategy to further develop the downline market, to meet the needs of more Chinese consumers. He believes that although it is currently facing a downward trend in population growth, Wyeth focuses on adopting a differentiated competitive strategy to segment the Chinese market. For example, Wyeth Platinum has been committed to the study of infant brain development, and has formed a unique category of "brain development" milk powder in the market. In the face of this market segment with a high technical threshold, he believes that "although the infant milk powder market is already a fiercely competitive Red Sea, 'brain development' is still a promising blue ocean in China."
Swiss Army Knife is also Chinese well known as "Swiss Made", this time Vickers Swiss Army Knife debuted in the Swiss National Pavilion, and specially exhibited the "Sino-Swiss Long" commemorative edition set, the representative elements of China and Switzerland are integrated on the same product. The Swiss Ambassador to China, Luo Zhiyi, specially presented this as a gift to the CICGF. He said that it is a great honor for Switzerland to be the guest of honour of the first CICGF, and the new market opportunities for consumer goods and luxury goods are the opportunities for Swiss products.
Text/Reporter Zhang Qin Co-ordinator/Yu Meiying Photo/Xinhua News Agency