The Paper's reporter Zhou Ling
On November 6, Texas Instruments (ti) unveiled its extensive analog and embedded processing portfolio at the 4th China International Import Expo and officially launched its new highly automated product distribution center in Shenzhen.
Texas Instruments debuted at the 4th China International Import Expo
Jiang Han, vice president of Texas Instruments and president of China, said in an interview with The Paper that this year marks the 35th anniversary of Texas Instruments' entry into China, and Texas Instruments' strategy is to take root in China, continue to invest, and help customers succeed. "Our newly launched Shenzhen Product Distribution Center sets the industry benchmark in terms of automation and efficiency. In the future, we are very confident that as an excellent supplier, employer and community partner in China, we will continue to grow together with the Chinese market and the majority of Chinese customers. ”
According to reports, in the past 35 years since entering China, Texas Instruments has built a complete local support system in China. Among them, Chengdu integrated manufacturing base cost 10 billion yuan and is the most important and advanced production base of Texas Instruments in the world. In addition, Texas Instruments has set up 17 sales and technical support branches in China, as well as R&D teams in the north, Shanghai and Shenzhen.
Launched the Shenzhen Distribution Center to support picking, packing and distribution within 1 hour
According to reports, The newly opened Shenzhen Product Distribution Center of Texas Instruments is the ninth product distribution center of Texas Instruments, which supports picking, packaging and distribution within 1 hour. Customers in Shenzhen and Hong Kong are able to receive goods the same day, while customers in other parts of China are mostly able to receive goods the next day.
Jiang Han said that the Shenzhen product distribution center has set an industry benchmark in terms of automation and efficiency.
Jiang Han also said that Texas Instruments in the sales channel reform in the forefront of the industry, all customers can currently place orders on the official website of Texas Instruments, Texas Instruments' local product distribution center, can quickly deliver products to Chinese customers, and even customers around the world.
"You only buy one chip, and we sell it to you. Our distribution center will help you get it right when you receive your order. In addition, our distribution and distribution channels are also very strong, if in Shenzhen and Hong Kong, it can basically arrive on the same day. Jiang Han said that Chinese customers buy to support RMB settlement.
Texas Instruments was originally the inventor of the chip, and currently Texas Instruments also provides 80,000 kinds of chips, which can be called "chip supermarkets". This makes Texas Instruments try to do chip direct purchases without the need for layers of dealer agents.
Jiang Han, Vice President of Texas Instruments and President of China
Ciie expo display: new infrastructure, automobile, smart home, home health and medical and other application scenario products
Texas Instruments showcased its innovative technologies and a wide range of analog and embedded processing products in the INTEGRATED Circuit Zone of the Expo.
Texas Instruments' exhibits this time cover the application scenarios of many key industries such as new infrastructure, automobiles, smart homes and home health care.
Texas Instruments brought new infrastructure, automotive, smart home and home health care solutions to the Expo
In the new infrastructure sector, Texas Instruments' technology has accelerated the process of digital infrastructure in China. Key exhibits include industrial designs based on gallium nitride (gan) products and technologies, covering charging piles, solar inverters, energy storage and 5G scenarios. In addition, there are power supply products for big data centers and computer vision and edge artificial intelligence systems with jacinto™ 7 processors.
In the automotive segment, Texas Instruments highlighted how its products help customers solve complex design challenges and accelerate the design and time to market of electric vehicles, autonomous driving assistance systems, and connected vehicles. Among them, the exhibits highlight autonomous driving assistance system (adas) technology and automotive gateway applications supported by Texas Instruments millimeter-wave radar sensors. In addition, Texas Instruments demonstrated all-in-one powertrain systems and wireless battery management system (WBMS) designs for electric vehicles.
In the Smart Home and Home Healthcare section, we highlight how Texas Instruments' innovative technologies are enabling many applications in everyday life. Exhibits include electronic locks using wireless connectivity, dlp technology and ti millimeter wave technology, desktop 3D printers, laser TVs, pulse oximeters and wearables.
In addition, at the Expo, Texas Instruments will sign memorandums of cooperation with customers in a number of industrial, automotive and other fields. For example, in the field of supporting energy infrastructure construction: Texas Instruments will cooperate with Shenzhen Gurui watt New Energy Co., Ltd. on solar inverters and energy storage systems, and Xi'an Telai Intelligent Charging Technology Co., Ltd. on electric vehicle charging piles.
Texas Instruments (TI) is a global semiconductor company headquartered in Texas, USA, designing, manufacturing, testing and selling analog and embedded processing chips for markets such as industrial, automotive, personal electronics, communications equipment, and enterprise systems.
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