——Chinese New Year "Wall Calendar Memories Killing" (2)
Red star Jiang Lili in the 1980s
The 1980s and 1990s were the heyday of the wall calendar. At that time, during the Spring Festival, as long as you change into a new wall calendar, the home immediately has a New Year atmosphere.
The themes of the wall calendar are rich and colorful, including famous mountains and rivers, beautiful cars and mansions, ink paintings, female figures, cute babies, cats, cats, dogs and dogs...
And the most popular wall calendar must be printed with big beauties.
Calendar Girl
Whether it is an unknown girl or a well-known actress, she is bright-eyed, beautiful and moving, graceful, so that girls envy and boys are moved.
The wall calendar girls are like a leading fashion vane. Even if they wear exaggerated headdresses, inferior plastic earrings, hot and old-fashioned waves, wear vulgar lipstick, wear rough eye makeup, and pose with hot-eyed shapes, it is still difficult to hide the youthful atmosphere, and it is still beautiful.
Zhang Yu on the wall calendar in 1982
They are moving landscapes, delightful, and evocative. Their youth and beauty itself is a wealth that makes the viewer happy.
In fact, it has been nearly a hundred years since the beauty was invited to the wall calendar.
In the 1920s and 1930s, due to the needs of commercial marketing, some merchants in Beijing, Tianjin, Shanghai and other places often gave monthly cards printed with girls as gifts to consumers.
During the Republic of China period, the Haipai Month card
Dressed in cheongsam, high heels, beautiful and fragrant girls, attract people's attention, but also become the representative of the old fashion.
At that time, movie stars Hu Die, Zhou Xuan, etc., also served as spokespersons, with the monthly card into thousands of households.
"The first beauty on the screen of the Republic of China" Hu Die
In the 1980s and 1990s, with the improvement of printing technology and the opening of people's concepts and horizons, wall calendar girls swept the country.
Around 1984, the Zhejiang People's Fine Arts Publishing House published "People in the Shadows", which is the first "beauty wall calendar".
The first "Beauty Calendar" "Shadow Man"
In this wall calendar, Shen Danping, Liu Xiaoqing, Fang Shu, Cong Shan, Si Qinggaowa, etc. are in their youth, and they break into a shy and hidden heart with their delicate and moving charm.
Shen Danping of "Man in the Shadow"
Liu Xiaoqing of "Man in the Shadow"
The wall calendar was so popular that it was booked at that year's ordering meeting, with 223,000 copies booked.
Before that, a version of the wall calendar sold 20,000 or 30,000 copies, which is a very good performance.
"Man in the Shadow" opened the era of the calendar girl, when many actresses had been on the wall calendar, becoming a beautiful view on the wall that everyone admired, and was once a good memory of a generation.
Schengova of "The Man in the Shadow"
For example, Liu Xiaoqing, who emerged in the 1980s and starred in "Little Flower" and "Furong Town", Zhang Yu, who became famous for "Lushan Love", Pan Hong, who was known as the "tragic empress" of the 80s, Cong Shan, who starred in "Wrangler", Gong Li, who became famous for "Red Sorghum", Zhu Lin, the most beautiful "king of the daughter country", Dong Zhizhi, who played Xi Shi...
Dong Zhizhi wall calendar photo
Pan Hong on the wall calendar
Cong Shan on the wall calendar
Gong Li's wall calendar photo
At that time, the wall calendar of Hong Kong and Taiwan actresses was also very sought-after.
For example, the eternal Huang Rong Weng Meiling, the charming Lin Qingxia, the Hong Kong sister Guan Zhilin, the most beautiful Nie Xiaoqian Wang Zuxian, the big-eyed sister Yuan Yongyi, the sexy actress Wen Bixia, the charming Zhong Chuhong and so on.
Maggie
Weng Meiling
Zhong Chuhong
Lin Qingxia
Wang Zuxian on the wall calendar
Even Hollywood stars such as Marilyn Monroe and Sovia Rowland once appeared on the wall calendar of the time.
In addition to these showbiz celebrities, some unknown beautiful girls have also begun to become calendar girls, and they may be the first full-time wall calendar models.
Interestingly, in the late 1980s, newspapers also advertised for wall calendar models.
It was the 1989 Zhejiang Daily, and in a small corner of an issue, the following content was reported: Recruiting "beautiful women".
Originally, this was an advertisement for recruitment calendar models published by the Zhejiang People's Fine Arts Publishing House.
Li Lingyu's wall calendar photo
Chen Hong's wall calendar photo
Given the amazing sales of the wall calendar and the excellent stage to show their style, many girls want to be a blockbuster, so there are more than 600 people signing up, just like some of today's variety show auditions.
Tao Huimin's calendar photo
By the 1990s, calendar girls were at their peak.
A new group of faces began to appear, they were younger, more fashionable, more beautiful, bringing people fresh visual enjoyment.
Calendar girl Li Yongyong
For example, the models Qu Ying, Li Yongyong and Chen Lifeng at that time, Lin Fangbing, who played Yang Guifei, Jiang Qinqin, whose stage name was "Water Spirit", Fu Yiwei, the actor of Dai Ji, Yang Liping, the peacock princess, and Zhou Xun, a reiki girl.
Jiang Qinqin's wall calendar photo
Qu Ying
Lin Fangbing wall calendar photo
And Zhou Xun debuted from the calendar girl.
In 1990, Zhou Xun was a student at an art school. One day, Qian Yuqiang, a photographer from zhejiang People's Fine Arts Publishing House, came to this school to select models.
At that time, a girl full of aura suddenly attracted the attention of Qian Yuqiang, who was less than 16 years old Zhou Xun.
Girl Zhou Xun wall calendar photo
She has a clean and petite face, a pair of eyes that are full of brilliance, eccentric, fresh and unworldly, and outstanding.
Under the recommendation of Qian Yuqiang, Zhou Xun became a calendar girl, and conquered the hearts of many people with her beauty full of aura.
At that time, Zhou Xun took a wall calendar, the income was 10-20 yuan, and with this extracurricular job, she solved the tuition fee and most of the living expenses.
The girl On the wall calendar, Zhou Xun
The bigger gain is fame and future. Zhou Xun became famous overnight because of the wall calendar, and lost no time in stepping into the show business circle and becoming an admirable actress.
In the 1980s and 1990s, at the end of each year, it was the peak selling season of the wall calendar.
According to the staff of a publishing house, at that time, the price of a wall calendar was 40 to 50 yuan, and it could sell up to 500,000 copies per year, and the annual profit could even reach 8 million yuan!
At that time, it was really astronomical, and it was also on the December 1990 "News Network".
Fu Yiwei wall calendar photo
Among the calendar girls in that period, the most popular was the actor He Qing.
With a beautiful appearance and a gentle temperament, she has the classics of a water village girl, and is the only actress who has played the "four famous works" over and over again.
He Qing
He Qing hung up the calendar photo
Because men and women of all ages liked it, He Qing also became the most beautiful woman in that era, appearing in magazines and wall calendars.
A photographer once told reporters that the wall calendar printed with Heqing photos that year sold up to 600,000 copies! Worthy of being a lover of the masses.
People's appreciation level and receptivity continue to increase, they no longer simply appreciate beautiful faces, but also begin to appreciate healthy bodies.
In 1998, the first swimsuit wall calendar was born, and the scale of the wall calendar was further opened.
The models show a delicate figure, a sunny smile, a healthy complexion, a face that has never been plastic surgery, full of collagen, with a vibrant sexiness.
Zhao Yazhi wall calendar photo
Year after year, in the depths of time, there are always some quietly disappearing.
Nowadays, the wall calendar has become a collective memory of the post-70s and post-80s generations, and the beautiful faces of those who hang on the wall are still blooming in our memories.
When many 12 pages are turned to the end, a timeless aftertaste is enduring, telling about eternal festivals and ageless years...
(Image from the Internet)