In the 1970s and 1990s, dumplings, couplets, firecrackers, New Year paintings, wall calendars, etc. were essential.
Especially the wall calendar, almost every household has, some will also collect several books a year, when the old and welcome the new, relatives and friends, men and women lovers will send each other the wall calendar, its decorative role is far greater than the practical role.
However, the most attractive thing in the wall calendar is the wall calendar beauty, especially in the 90s, when various girl calendars attracted its peak period.
In the 1970s, it was the beginning of the reform and opening up of the generation, the wall calendar beauty popular health and natural beauty, the front beauty of the back calendar, the content is generally sports, industrial and agricultural production, the motherland's great rivers and mountains, etc., the atmosphere of the times is full.
In the 80s, most of the wall calendar beauties were movie stars, and Shi Ke, Gong Li, Wu Yujuan and others were the most popular, and being able to appear on the wall calendar at that time was a symbol of popularity and fashion.
Around the 1990s, ushered in the golden age of wall calendar beauty, a wall calendar priced at 40 to 50 yuan, printed in 300,000 to 500,000 copies, this number in today's publishing industry is also a bestseller.
And the annual profit is as high as 8 million yuan! This was a huge profit at the time, which led to the "wall calendar war", which was also reported in the December 1990 "News Network".
The calendar of that era had a special feature, that is, each one was printed with bright eyes and teeth, and the wall calendar beauty was cleverly looking forward to it.
Boys stare at it for a long time, and will be said by adults to "not learn well", and girls will secretly wear their mother's lipstick when they see it.
But it is undeniable that the wall calendar girl is a fashion pioneer in the eighties and nineties, no less than the current supermodel.
And at that time, many people made a fortune by shooting wall calendars, such as Jia Yuping, who was known as the "king of the wall calendar", who was the object of everyone's envy.
Born in 1934, he has been addicted to photography since junior high school, and grew up to be a construction engineer with a monthly salary of more than 50 yuan.
At that time, the price of a set of photographic equipment was three or four thousand, and I heard that the girl who took the wall calendar could earn money, in order to buy a camera, Jia Yuping borrowed a camera from a friend and began to shoot the wall calendar.
Jia Yuping is very powerful, a room of less than 16 square meters is his shooting room, remove the sofa, table and bench, set up the lamps, pull a few wires on the side of the bed to hang the background cloth, the model poses on the bed, Jia Yuping squeezes at the window root to shoot.
This saves money and prevents others from stealing, similar to the kind that shoots a black cat into a white cat and sells it to a publishing house.
Models are all dug by himself, big stars have high prices and big tempers, he will go to schools, literary troupes to find some fledgling little girls, these girls are also strong in plasticity.
And there is a unique aesthetic, never use perm girl, he thinks the perm is 8 years old, so the girls straightened their hair before shooting.
Then he worked as a costumer, stylist, makeup artist, lighting engineer, and photographer.
In his lifetime, he photographed more than 200 beauty wall calendars, occupied the cover of the newsstand, and even circulated the "beauty wants to be famous, just look for Jia Yuping".
His glory lasted until 1996, when the city of Beijing banned public money from buying wall calendars.
Since then, the craze for wall calendars has gradually faded. After 2000, Jia Yuping also decided not to take a wall calendar and began to focus on landscape photography.
These girls on the wall calendar may not be remembered by many people, maybe children in their 90s or so have seen it? But the pure little beauty of that era still makes us miss.
Did you see these calendar girls at home when you were a kid? Do you still have an old wall calendar in your home?