Sports Big Business No. 2711, welcome to pay attention to the leading sports industry information platform
Global sports marketing event top 10, we have been the worldwide brand marketing sponsorship, business cooperation, athlete personal endorsement, media broadcast rights, sports event hosting rights and other most important sports business information in the past week to sort out the most meticulous and efficient sorting, and inventory out the top 10 sports marketing events at home and abroad in the past week, to provide professional reference for everyone.
Welcome your attention and put forward valuable comments, you can leave a message or inquiry to our background. The following is a summary of the top 10 and unlisted events in global sports marketing from November 1 to November 6.
10. Keep up the good work! Li Ning renewed the global exclusive arena apparel partnership agreement with WTT
On November 2, the World Table Tennis Professional League (referred to as wtt) announced the signing of a 2022 global clothing cooperation agreement with Li Ning. As a professional sports brand company in China, Li Ning is a partner of the China Table Tennis Association.
Through the signing of this agreement, Li Ning will further expand its important influence in international table tennis, and will also work with wtt to promote the top commercial events of table tennis in China. At the 2021 Houston World Table Tennis Championships, which will be held for the first time in the Americas next month, Li Ning is also the official clothing partner of the event.
9. National Service Sports was authorized by Team China/China National Team brand sportswear
On November 3, the Sports Equipment and Equipment Center of the General Administration of Sport of the People's Republic of China and Beijing National Service Sporting Goods Co., Ltd. officially signed a cooperation agreement with the General Administration of Sport of the People's Republic of China, authorizing the exclusive development of the rights of "team china/China National Team" brand sports clothing, shoes and accessories in China and the global market.
The two sides will focus on the research and development of 'team china' brand sports equipment, improve the scientific and technological content of training and participation equipment, and at the same time, increase the public experience through team China licensed products, so that more people can feel the Chinese sportsmanship and national honor at zero distance, boost the development of national brands, tell Chinese stories well, and deliver Chinese voices.
8. Su Yiming signed a contract with SAIC-GM as "Buick Ice and Snow Ambassador"
On November 1, the SAIC-GM Buick brand announced that Chinese snowboarder Su Yiming served as the "Buick Ice and Snow Ambassador".
Born in 2004, Su Yiming is the first athlete in China to complete technical movements such as 1620 degrees of flipping in three weeks and 1800 degrees of reverse foot out of the outside for five weeks. In the training in Innsbruck, Austria, Su Yiming became the world's first snowboarder to complete the ultra-difficult action of the inner rotation in 1980 with "five turns and a half grab in the air with the right foot", and advanced to the ranks of international first-line athletes.
7. Chen Lijun became the spokesperson of The Thousands Decoration brand
On November 1, Hunan Qiansi Decoration Group officially announced that Chen Lijun, the world champion of Hunan weightlifting, became the brand spokesperson.
Qiansi Decoration said that the champion spirit represented by Chen Lijun is perfectly in line with the concept of "creating champion quality with love and responsibility" that Qiansi has always upheld. The two sides will jointly carry forward the spirit of champions and The strength of China.
6. Scientific nutrition brand By-Health yep officially announced the signing of Gu Ailing
On November 4, By-Health officially announced the signing of Gu Ailing as its scientific nutrition brand ambassador.
Tomson By-Health said that after launching the scientific nutrition strategy, the company will gradually move towards the preferred nutrition brand of high-value users, and will continue to pursue the new generation of scientific nutrition concept in the future, and explore a healthy futurism guided by "scientific nutrition".
5. Fila Fei Le official announcement of the new spokesperson, fila mix manager Zhang Yixing
On November 6, the Italian century-old fashion sports brand fila fila officially announced that singer, original music producer and young actor Zhang Yixing was the fila spokesperson and fila mix manager. "Mix" is meant to merge, constantly challenging boundaries, and not blindly following conventional rules.
Zhang Yixing's multi-faceted image and personality charm of constantly striving to break the inherent rules complement the brand concept of fila Feile. Together, the two sides will interpret the new definition of elegant sports, bring more creativity and innovation to the century-old fila Phila, and convey enduring enthusiasm and vitality.
4. Li Ning released a new premium brand li-ning 1990 the world's first store landed in Beijing
On November 6, Li Ning Group officially released a new independent high-end sports fashion brand - li-ning 1990 (Li Ning 1990). According to Li Ning's official WeChat message, li-ning 1990 (Li Ning 1990) officially opened its global first store in Beijing's Parkview Fangcaodi on November 6, while the southwest first store will open in Raffles City, Chongqing on November 13.
It is reported that the design of li-ning1990 offline store space runs through the concept of traditional Chinese "grid", and the simple colors and lines outline the store space, interpreting the true meaning of the fashion of "simplifying and simplifying". The ceiling adopts the form of an overall luminous lattice, integrating Chinese architectural elements, and the cash register area is designed with the whole screen of the heaven and earth wall, which is very visual. The price of this product line is mostly 1.3-1.5 times that of China's Li Ning product line.
3.f1 Renewed contract with China Grand Prix until 2025
On November 6, F1 and F1 Chinese Grand Prix were renewed until 2025. The F1 Chinese Grand Prix has always been a very important stop in the F1 calendar. Given the current COVID-19 situation, the F1 Chinese Grand Prix will not appear on the 2022 calendar, but this new agreement will ensure that Chinese car fans have new expectations for F1 in the coming years.
F1 CEO Domenicali said: "This is good news for all Chinese car fans and we will see the F1 race held in Shanghai until 2025. While we are all disappointed that the F1 Chinese Grand Prix was not included in the 2022 calendar, we hope to return as soon as conditions permit.
2. The opening of the Fourth Ciie Sports Zone expanded
From November 5th to November 10th, the 4th China International Import Expo was held in Shanghai. Last year, the Expo opened the sporting goods and events section for the first time, and the exhibition area and exhibit types of the sporting goods and event areas of the Expo were expanded again.
In the sporting goods and event area of this Expo, Nike, Adidas, Puma, fila, Skechers, Decathlon, ASICS and other internationally renowned sports brands are gathered. As well as NBA, F1, Hangzhou Asian Games and other event booths.
1. Hangzhou Asian Games e-sports competition 8 small events officially released
On November 5th, the Hangzhou Asian Organizing Committee held a special press conference at the 4th China International Import Expo, officially announcing the setting of e-sports at the Hangzhou Asian Games, including League of Legends, Glory of Kings (Asian Games version), Peace Elite (Asian Games version), Hearthstone, Dota 2, Dream Three Kingdoms 2, Street Fighter 5 and fifa online 4.
This will be the first Asian Games to include esports as an official competition and medals to be included in the national medal table.
Domestic sports marketing summary
◆ Shaoyin became the official designated headphone of E-House Marathon Professional Club
On November 2, Shaoyin and the first professional marathon club in China, Yiju Marathon Club, jointly announced that Shaoyin had officially become the club's official designated sports headphones.
Ding Zuyu, founder of E-House Marathon Club, said that since the establishment of the club, the club has always hoped to create a better training environment for athletes, and this is exactly the direction that Shaoyin is working towards, so we and Shaoyin have common goals and ideals. Through this cooperation, we want to lay the foundation for the future development of sports.
◆ Skyworth Group and Guande Petroleum have become strategic partners of Shenzhen Foot
November 2 news, Shenzhen Football Club and Skyworth Group Co., Ltd. recently signed a cooperation agreement, Skyworth Group became a strategic partner of Shenzhen team, holding hands with Shenzhen fans to cheer for The Deep Foot. The cooperation between Shenzhen Football Club and Skyworth Group is the embodiment of the joint practice of Shenzhen city spirit by both sides.
In addition, Shenzhen Football Club also signed a cooperation agreement with Guande Petroleum, Guande Petroleum officially became the official partner of Shenzhen team, and Guande Five-Star Fuel helped Shenzhen Football Club to cheer for Shenzhen Football Club.
International Sports Marketing Summary
◆ WWE has reached a multi-year cooperation with trading card giant Panini
November 1 news, recently, the world wrestling entertainment giant WWE signed a multi-year cooperation agreement with the Italian trading card giant Panini Group, the latter will be responsible for the production and distribution of WWE's trading cards and stickers. Previously, WWE has long cooperated with Topps.
In August, MLB also ended its 70-year partnership with TOPPS and instead signed a contract with Fanatics. The loss of two major authorized partners in a row is undoubtedly a huge blow to Topps. Headquartered in Italy, The Panini Group is one of the leading companies in the trading card space, and also in August, the company ended its partnership with the NBA.
◆ NBA and Adidas renewed their global cooperation agreement for many years
November 1 news, recently, NBA announced that it will extend its multi-year global partnership with Adidas.
Adidas will continue to serve as a global marketing partner for the NBA, WNBA and G League, with commercial privileges in the footwear sector.
◆ Dreamsetgo became Chelsea's official Indian Fan Experience Partner
November 2 news, recently, the Premier League Chelsea announced a partnership with Dreamsetgo, dreamsetgo became the club's first official Indian fan experience partner, helping India's Blues fans closer than ever to the club.
The partnership will give Indian Blues fans even more opportunities to enjoy the warm hospitality of VIP matchday at Stamford Bridge, private meetings with club legends, visits to the VIP Stadium, and exclusive opportunities to attend first-team training.
◆ Sony Spn renewed the copyright of UEFA Club Tournament India for three years
November 2 news, recently, Sony pictures networks india (spn) renewed the copyright of UEFA club competitions in India for 3 years, and the new contract will end until the end of the 23/24 season. The relevant copyrights include the Champions League, Europa League, UEFA Cup, UEFA Super Cup and Youth Champions League.
Previously, Sony's SPN has been a rights-holding broadcaster in the Indian region. In addition to the TV stations owned by SPN, Sonyliv's online streaming platform will also broadcast the match live.
◆ Sports retailer Fanatics has reached an agreement with the International Olympic Committee for a contract period ending at the 2028 Los Angeles Olympics
On November 3, the US sporting goods retail e-commerce company Fanatics reached an e-commerce agreement with the International Olympic Committee, and the company will have the right to sell Olympic-related products.
The deal provides fanatics with a percentage of Olympic merchandise sales and extends the time to the 2028 Summer Olympics in Los Angeles, though the agreement does not include sales for the 2022 Beijing Winter Olympics because China has a separate e-commerce agreement with Alibaba.
◆ Inter Milan renews Gatorade's contract for two years and signs a new contract until the summer of 2023
On November 4, Inter Milan officially announced a two-year extension of its contract with sports drink brand Gatorade. Gatorade will continue to be the official sports drink for Inter Milan, with a new contract that will run through the summer of 2023.
In 2018, Gatorade signed for the first time with Inter Milan. Since 2015, Gatorade has also sponsored UEFA's Champions League and Women's Champions League.
◆ Fox signed a 6-year copyright contract with UEFA to become the exclusive broadcaster of the European Cup in the United States
On November 4, Fox announced a six-year cooperation agreement with UEFA, where Fox will receive exclusive regional broadcast rights to UEFA soccer matches in the United States, including the rights to the European Cup.
Fox said the deal includes the rights to more than 1,500 European soccer matches, which Fox Sports became the exclusive broadcaster for in the United States, including the UEFA nations league, which began in June 2022, and the European Championships to be held in 2024 and 2028.
Note: The images used in this article are from the Internet