China Yaying, adhering to the original intention of heng, is committed to interpreting and defining Chinese elegance, aiming to inherit the magnificent Chinese culture and continue to write the brilliant art of the East, while outlining the elegant, confident and fearless breakthrough of contemporary Chinese women. Cuckoo, recognized as the representative of oriental beauty icon, her beauty, not limited to the face posture, is better than the shen yun wind bone. In July 2020, China Yaying joined hands with "Perfect Beauty Messenger" Azalea to present the confident style of Chinese culture and highlight the unique Chinese elegance of Oriental women.
China Yaying, always adhere to the spirit of craftsmanship, with the ultimate craft of high customization to reflect the continuous exploration and interpretation of Chinese traditional culture, aesthetics, craftsmanship, accumulated into a rich brand gene, shaping a distinctive brand recognition.
China Yaying advocates the ultimate aesthetics, the ultimate material, the ultimate tailoring, the ultimate craftsmanship, and even the heart of the heart to form an exclusive Chinese Yaying handicraft workshop. The garments that embody the unique skills of craftsmen have been painstakingly crafted to transform into a new Chinese aesthetic that shines brightly. The Autumn/Winter 2020 Haute Couture series traces back from creative research and development, and the craftsmen carefully outline each pattern and pattern, reflecting the respect of the craftsman team for traditional craftsmanship, and through the integration and innovation with top rare materials, the courage to break through the established fashion boundaries.
Traditional Chinese culture, which has accumulated for thousands of years, has been revitalized over the years and is a source of inspiration for creatives. "GongYa" is the creative theme of this season's China Yaying, and creative director Chen Xi led the team to capture the fun and meaning of traditional Chinese stories, interpreting the royal aesthetics from the four dimensions of dynastic politics, fun, saiyan and rongbing. Peony, Ruyi, Dragon Pattern, Twelve Chapters, Seawater River Cliff Pattern, five kinds of totems containing good blessings and profound cultural meanings are reconstructed through modern aesthetics, abstracting figurative court elements into geometric forms with a very modernist art style, presenting a powerful modern visual language.
Chinese elegance is the mission and source power of China Yaying's unremitting exploration and continuous creation. This time, Chinese Yaying meets the perfect messenger Cuckoo, and the most beautiful charm and the most exquisite ingenuity are elegantly blended. The restrained and implicit oriental temperament, hidden in the deep love and concentration of life, cuckoo, contains the unique inner elegance of Chinese women, their self-confidence, calmness, tenacity and generosity condensed into a shocking sense of beauty and strength, internalized into a perpetual elegance without fear of the passage of time.
China Yaying enlightens the unique beauty of Chinese women, through the breakthrough of the inherent aesthetic cognition of fashion design, modern and innovative to lead and shape the Chinese elegance: neat suit with handmade three-dimensional cut mixed with contemporary silhouette design, balance the refinement and simplicity of the East and West, to create an independent and confident, rigid and soft female image; romantic and colorful dresses draw inspiration from royal aesthetics, highlighting the intellectual and feminine elegance; the ultimate use of embroidery, nails and other crafts in the details, with hand-stitched traditional and modern, Inspire a new style of China with a unique style.
The breeze is elegant, the jasper is brilliant, unique in the world, and perfect and beautiful. As the inheritor and innovator of traditional culture, China Yaying will transform her innate sense of mission into the spirit of pursuing the ultimate focus, and continue to explore and create Chinese elegance that belongs to the Orient. Great beauty in the East, now and now.
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Official website and social media:
ep Yaying China official website: www.elegant-prosper.com
Ep Yaying's official Weibo: weibo.com/elegantprosper
ep Yaying official WeChat: epyaying
ep Yaying's official vibrato: 1815161085
Ep Yaying Official Little Red Book: 538868345
Media enquiries
Ep Yaying brand public relations manager
Jiang Yunning jiang
Phone: +86 573 82820711
Email: [email protected]
EP Yaying PR Company
Zhan Yutong ruby zhan
Phone: +86 21 6468 8828
Email: [email protected]