The indoor positioning project "Zhitu" was over-raised in the online venture capital circle crowdfunding

.trs_editor p{}.trs_editor div{}.trs_editor td{}.trs_editor th{}.trs_editor span{}.trs_editor font{}.trs_editor ul{}.trs_editor li{}.trs_editor a{}The startup company "Zhitu" has just reached a record, After launching the venture capital crowdfunding platform as the first crowdfunding project on March 28, it raised 293% of the financing amount in just two hours; three weeks later, the 2.5 million yuan to be raised was fully accounted for. Two hours of over-fundraising, three weeks to the account, Zhitu's financing speed refreshed a new high in the crowdfunding industry. Industry insiders pointed out that the smooth fundraising of "Zhitu" is mainly due to the excellent project quality of Zhitu itself, as well as the clear and efficient financing process of the venture capital circle crowdfunding platform.

It is reported that Zhitu is a technology-oriented entrepreneurial project that uses magneto technology to achieve accurate indoor positioning. This is a relatively blank market that has not yet been solved by baidu, AutoNavi and other giant enterprises, and has the potential to become a new entrance to the mobile Internet. The founder of the project is a doctor of Beiyou and a master of Beijing Polytechnic, and the partner is Peking University Guanghua MBA, with a rich technical background and experience. From the perspective of team strength, business model and market prospects, the quality of the Zhitu project is the key to its rapid financing.

As the first project to launch the venture capital circle crowdfunding platform, the quality of the project of Zhitu itself has also been endorsed by the venture capital circle platform. Venture capital circle is the earliest and largest Internet equity crowdfunding platform in China, unlike most platforms, the venture capital circle has a professional investment team to screen and recommend projects, and invest in projects through its own funds. In the past four years of operation, more than 300 outstanding entrepreneurial projects have been successfully financed in the venture capital circle; in 2014 alone, the total valuation of the projects participating in the offline roadshow in the venture capital circle has quadrupled.

Relevant people in the venture capital circle said that most of the equity crowdfunding platforms are most questioned about the quality of the project, which is directly related to the return ratio of investors. For investors, the platform to carry out the screening of excellent projects is the best risk control mechanism. In this regard, each crowdfunding project in the venture capital circle has been reviewed by a professional investment team and stood out from more than 30,000 projects before it can be launched to meet with investors, and the quality of the project is reliably guaranteed.

The above-mentioned venture capital circle said that in the crowdfunding process of Zhitu, the venture capital circle led the investment with its own funds, on the one hand, it shared the risk with investors, and on the other hand, it gave a trustworthy endorsement of the quality of the project. This model is currently unique in the industry. In the crowdfunding model, the role of the lead investor is crucial, not only to have a considerable capital investment, but also to be responsible for a series of complex matters such as post-investment management, and to have excellent professional ability and financial strength at the same time. The venture capital circle will insist on being the lead investor of the project in the early stage, and after the crowdfunding model becomes more and more mature, it will gradually relax the restrictions and invite large investment institutions or top angels to play this role.