Sun Aixia is making farm chili sauce live.
Editor's Note:
When it comes to "net red", most people will think of labels such as young beauty, high income, team packaging, etc., but Tongchuan's "net red" Sun Aixia is "red" very special. A rural woman in her sixties, without any team packaging, "sucked up" more than 1 million yuan by making home-cooked meals. Originally, she could get a higher income by live streaming goods, but she couldn't let go of the feelings in her heart and chose to promote the less profitable Tongchuan agricultural products. It is precisely because of this feeling that she continues to "increase fans". Behind Sun Aixia's "red", we are inspired that in the complex Network era, while we pay attention to "net red", we should pay more attention to the need to carry forward the feelings of home and country that do not forget the original heart in this era.
On September 1, the reporter met the Tongchuan "net red" - "Sun Dajie" who "sucked powder" 1.49 million by shooting cooking videos on Douyin. Although live streaming with goods is very hot and very profitable, many foreign companies look for her to bring goods, but they are all politely rejected, she said: "I am a farmer, I know the farmer's fear, although those commercial goods can make money, but I want to sell our Tongchuan agricultural products, so that the farmers around me can earn money." ”
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"Make a simple meal today—oil-sprinkled stick noodles."
"Baby daddy, eat!"
Recently, a short video of a rural woman dressed in plain clothes, smiling and speaking a Western Shaanxi dialect cooking has caught fire in the Vibrato circle of people around her.
Her Douyin video has reached a maximum of 57.36 million views, with 2.2 million likes and 58,000 comments, and the number of platform fans is about to exceed 1.5 million. Because the name of Douyin is "Sun Dajie Makes Food", netizens affectionately call her "Sun Dajie".
In fact, this "Big Sister Sun" is a farmer in Yuhuangge Village, Xianfeng Road Street, New District, named Sun Aixia, who only has a primary school education, and is 57 years old this year.
Speaking of the original intention of shooting vibrato, Sun Aixia opened the conversation box. "Are we farmers, we used to farm, work, and then help bring our grandchildren, and we can't play Kuaishou and Douyin." Sun Aixia told reporters that in 2018, she accidentally broke her arm and could not go out to work, and during the recuperation period at home, her son knew that she loved to dance, sing and cook, so he helped her shoot "duanzi" entertainment on the video platform. At first, it was just to relieve the boredom, but there were more fans patting her, and urged her to "work". Although she wanted to stick with it, the idea was shelved because she couldn't shoot and had to spend money on equipment. After continuous preparation, until October 8, 2019, Sun Aixia finally realized the short video of cooking for his family that he insisted on posting every day on Douyin.
"Every morning at 9 o'clock I started cooking, my son helped me record videos, sometimes in order to achieve satisfactory results, a shot, a sentence to repeat more than a dozen times, and finally netizens saw that only a few tens of seconds of video is actually the result of recording three or four hours." Sun Aixia said that he is not a professional chef, but learned to cook a lot of homely meals with his mother, and now he cooks for his family while recording videos for the reference of netizens and can also entertain life.
Sweet oil cakes, green vegetable buns, steaming knife noodles... In his farm yard, Sun Aixia uses simple ingredients and condiments to make a variety of colorful and fragrant delicacies. Netizens marveled at her superb cooking skills, and commented one after another: "This big sister can do very well, and she will do anything!" Sun Aixia's son smiled and said: "A few months ago, my mother made a video of spicy strips with the remaining rice, which made her 700,000 fans overnight, and we didn't expect it!" ”
Due to the epidemic, Sun Aixia, who could not go out, tried live broadcasting for the first time. "I didn't expect the effect to be good, the fans were very enthusiastic, the number of people online in the live broadcast room was more than 2,000, and the entire traffic reached 40,000 or 50,000 people." Sun Aixia said happily. Since May, she has been cooking live at 5 p.m. every day, and more and more fans like to watch her live broadcast, all over the country, and even Chinese abroad.
Later, Sun Aixia tried to recommend Tongchuan agricultural products such as shiitake mushroom sauce, cherries, apples, walnuts and other Tongchuan agricultural products in her live broadcast room, although the sales volume was limited and she did not make much money, but she said that she was very happy. She sometimes specializes in outdoor live broadcasts to introduce Tongchuan's tourist attractions and customs. Now, more and more outsiders understand Tongchuan through "Sun Dajie" and like Tongchuan.
Today, Sun Aixia, who has millions of fans, has become a local "red man" and is often recognized when he goes out. "You are Sister Sun, I have seen you on Douyin" "My baby is going to listen to you say the phrase 'Baby his father, eat!'" If you don't listen, you won't sleep. ”
"I never felt that I was red, and my biggest gain was to let fans learn to cook and promote Tongchuan agricultural products through video shooting and live broadcasting." Sun Aixia modestly said that next she should work harder to shoot good food videos, accumulate fans, and contribute a little to the promotion of Tongchuan agricultural products to the whole country.
（tyx）
Source: Tongchuan Daily
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