You Liangying became a "net red" endorsement corps agricultural products

You Liangying and her team ran around the fair, in the live broadcast room and in the fields, using the live broadcast platform to promote high-quality agricultural products

——People's Congress deputies become Internet celebrities live broadcasting with goods to help increase income

"Dear netizens, welcome to the live broadcast room of Sister You. Lo and behold, this is our red jujube from Xinjiang, with thin skin, abundant flesh and rich nutrition. Today, I will take you to see how red dates are graded..." On December 10, in the Eleventh Company of the Thirteenth Regiment of the First Division, You Liangying, a deputy to the National People's Congress, chairman of the Federation of Farmers' Professional Cooperatives for The Cultivation of Fruits in Aral City, a member of the Party Branch committee of the Eleventh Company of the Thirteenth Regiment, and a member of the Company Management Committee, became an Internet celebrity and appeared on the online live broadcast platform to speak for the agricultural products of the Corps.

Every year during the autumn harvest season, Yu Liangying is very busy. This NPC deputy shoulders a heavy burden: sell high-quality agricultural products throughout the country and make the masses of workers rich.

Have the courage to "taste the early", test the water live with goods

"These dates are harvested by our members from their own fields and then selected, so you can eat them with confidence!" You Liangying interacts with fans between live broadcasts.

"You see, it doesn't matter if the skin of the red dates is a little gray, this is the wind and sand in Xinjiang that fell on it." During the live broadcast, You Liangying patiently answered various questions from netizens.

In the live broadcast, You Liangying will also tell the story of national unity between her and Uyghur brother Maimaiti Turupu Musak, introduce the folk culture of southern Xinjiang, and invite netizens to come to Xinjiang to play.

"Post-90s" and "post-00s" are the main force of the online live broadcast group, why did 50-year-old You Liangying embark on the road of live broadcasting? You Liangying said: "The sudden outbreak of the epidemic has made it difficult for the staff and workers of the tuanchang to sell agricultural products, and I and the members actively look for a breakthrough and try to sell agricultural products in a live broadcast. ”

Youliang is brave in "tasting the early", actively learning online live broadcasting technology, trying to live stream goods on the network platform, and exploring new sales channels. Speaking of online live broadcasting, You Liangying said: "When I first broadcast live, there were only 7 people in my live broadcast room, but by the third time, I sold 3 tons of dates and 3.2 tons of walnuts. ”

At the beginning of the live broadcast, as a novice, Yu Liangying, who has always been talkative, was quite uncomfortable facing the camera, but with the rising sales volume, Yu Liangying gradually found a feeling.

Live-streaming of jujube management techniques in the jujube garden, live-streaming of sweet potato seedlings in the field, live-streaming of grape growth under the grape racks... Under the camera, You Liangying is in the field and the small courtyard of the farm, telling the story of the corps. Now, live streaming with goods, video recommendations, all kinds of new e-commerce play, Yu Liangying has mastered very slippery. For this, she got a new nickname, "Aksuvia".

From a half-understanding of concepts such as live broadcasting and e-commerce, to gradually getting started and getting started with practical exercises, You Liangying has tested the success of live streaming with goods.

Integrity-based, good reputation brings good performance

At present, the high-quality apples, dates, walnuts, goji berries, raisins, etc. produced by the Corps have become the most popular forest fruit products on the Internet. According to statistics, the annual sales of forest fruit products on the Bingtuan online reach more than 30 million yuan.

"High-quality agricultural products, let me do live broadcasting more confidence, such a good agricultural products, should be sold at a good price." You Liangying said, "Live streaming with goods is not a hammer deal, we must be honest, and use good word of mouth to promote good performance." ”

From March this year to the present, You Liangying has hardly been idle. In the meantime, she went to Chongqing, and then traveled to Hangzhou, Shanghai, Nanjing, Xiamen... From November 8th to 10th, she rushed to Zhejiang to participate in the 15th China Yiwu Cultural Expo, and along with her, there were messengers of national unity who ran all over the motherland- the red and sweet "You Jujube".

"This year, I participated in more exhibitions, and I can do it wherever I go on the webcast." You Liangying told reporters that at the cultural fair, she signed a total of 3.24 million yuan of agricultural product orders, "the live broadcast of the cultural fair is better, there are many mainland merchants, and high-quality agricultural products sell well." ”

"Sustained good performance is brought about by the good quality of the product and the good reputation accumulated." This is also the key to building our brand. "Over the years, You Liangying has gone out to study and investigate more and more places, her vision has become more and more open, and her thinking has become clearer and clearer.

This year, You Liangying also spoke for the first division of "Tarim River" brand dates in the live broadcast room. According to statistics, the number of live broadcast viewers on the day was 730,000, 19,000 orders were received, the sales volume was 18.5 tons, and the sales volume was 380,000 yuan.

Strengthen the team, focus on the wisdom to tap the potential

"The times are progressing, and we must also continue to learn and have market awareness." You Liangying said, "The power of one person to live stream goods is not enough, it is necessary to strengthen the team and enrich the content." ”

Since the beginning of this year, You Liangying has gradually set up a live broadcast team, with young people as the main body. Everyone worked together to make suggestions and suggestions, and while selling agricultural products, they also worked hard to promote the city of Aral and the promotion corps of the First Division.

Wen Lei, the operation supervisor of Youliangying's live broadcast room, is a "post-90s" who is busy receiving orders, packaging and shipping every day. He said: "We are now mainly live broadcasting on Douyin, Today's Headlines, Watermelon Video, Volcano Video, Pinduoduo, Taobao and other platforms, in addition to ensuring product quality, it is to ensure the speed of delivery and strive to improve service quality." ”

The live broadcast team set up by You Liangying now has more than 60 people, including members of the United Society, college graduates, and ordinary people. University graduate Ayi Hayahere Abdul Aini joined the live broadcast team, often interacting with Yu Liangying in front of the live camera and introducing agricultural products to netizens. "Our live broadcast is not limited to the sale of agricultural products, but also the history and culture of Xinjiang and the Corps." Ayiya Chohere Abdul Aini said, "We believe that as long as people understand our customs and customs here, they will recognize our products and the promotion effect will be better and better." ”

Now, Yu Liangying is actively contacting and plans to create a new live broadcast room to bring more people to join the live broadcast team.

"The potential of live streaming with goods is unlimited, and I hope that the workers who usually work in the fields can also become live streaming with goods." You Liangying said that it is her greatest wish to promote the high-quality agricultural products produced in Xinjiang to all parts of the country. (Qin Junwei, reporter of Bingtuan Daily, intern Wu Longfang)

Corps Daily (1st edition, December 16, 2020)