Zheng Shuang No. 11 official announced the endorsement prada, originally thought that Zheng Shuang painstakingly and willingly can finally endorse the top luxury goods among the ranks of the fashion industry, who did not expect that in seven days Zheng Shuang ushered in the biggest public relations crisis in his life, a week later Zhang Heng spoke out, the two used surrogacy to have two children, but the Recording of the Zheng family to abandon the child was subsequently exposed, Zheng Shuang wanted to use fan filters to bleach again this time, it is estimated that it is difficult.
The tears of Prada PR were really prada prada's downfall, and it is said that Zhang Heng broke the news two hours after Prada's stock plummeted, and even went on the hot search together.
Some netizens laughed and said that the only remedy is to produce a parent-child series overnight.
Unfortunately, the letter pack did not, and the prada triangle mini bag poured one.
Although the stock fell, but the impact is not large, after all, Zheng Shuang's influence is limited to the mainland, there are not many people who know her internationally, and even the decline of these five-centi lines is not necessarily Zheng Shuang's contribution.
Prada shrugged off the 30% slump in performance, and China's buying gas soared by 52% in the second half of 2020.
Although the epidemic has brought many variables to the fashion industry, thanks to the growth of e-commerce multiples and the rapid rebound in sales in the Asia-Pacific region, the speed of recovery of many boutiques can be described as fast, prada is an example. Based on the Prada inverted triangle logo tide chasing strategy, young accessories have developed more potential customers for the brand.
Before the official announcement of the 2020 full-year financial report in March 2021, Prada took the lead in issuing a good report, losing money in the second half of the 2020 fiscal year ending december, which has narrowed to 6% compared with the same period in 2019, with a strong performance in the Asia-Pacific region and a 52% increase in the Chinese market. Prada's earnings report shows that the epidemic in the first half of 2020 hit Prada's performance hard, as retail sales fell by 32% at a fixed exchange rate due to the closure of most stores during the lockdown period from February to May, with a total net income of 938 million euros (about 9.4 billion yuan), a 40% decline at a fixed exchange rate, and a net loss of 180 million euros. In addition to Europe and Japan, which were affected by the decrease in passenger traffic, including the Americas, the Middle East and Russia, other regions have gradually recovered, and looking at the December results alone, the brand's retail sales figures have reached the same period in 2019.
Originally with its own efforts, Prada handed over the perfect questionnaire, but the sad thing is that Prada has no luck in the choice of spokespersons, and in the past two years, it has hit the wall and been dragged down by the spokesperson, and there must be a common and different language between the brand and the spokesperson to stimulate more sparks and make people think about things. However, if you pay too much attention to traffic and ignore the original meaning of the topic, it is easy to step into the quagmire.
Three months ago, Prada's spokesperson in South Korea also entered the game. They recruited irene (right), the captain of the Korean girl group Red Velvet (pictured right), who had been named "Korea's first beauty" by netizens, and Park Chan-yeol (left), a member of the popular boy band exo, as brand ambassadors. The two K-pop tops, where traffic in South Korea can be equated with Zheng Shuang, just happen to be rolling over in unison.
Irene is only 157 cm tall, but her body proportions are good, she can also wear, she was invited by Prada with the group miu miu to paris to see the show, and finally from the miu miu show guest promoted to prada brand ambassador.
Her Prada autumn and winter image advertisement, with red lip makeup, sends fragrant shoulders, wild waist, long legs focus, showing the fashion momentum. Unexpectedly, before the official announcement, Irene was deeply involved in playing big names and bullying, and there was a lot of commotion in China and South Korea, starting with the revelation of a stylist in the Korean industry, which triggered many insiders to take sides and expose irene's daily style, and even Chinese stylists also joined the battlefield of breaking news and eating melons.
Another male spokesperson, exo member Canlie, and irene belong to the same South Korean SM brokerage company, also in October, the scandal was also exposed, was exposed by the ex-girlfriend a series of scumbag behavior, including more than 10 times during the 3 years of dating, and even female group members, as well as privately scolding teammates. Due to the positive sunshine of the past image of the bright past, many netizens were surprised and said: "Too collapsed"
Park Chan-yeol, who is 185 centimeters tall, wears a geometric totem knitted top with pants, showing off the good body proportions of the hanger, and wears the three-piece suit with an old-fashioned and rigorous impression of the yapi atmosphere combined with the sense of tide, and exudes a "sense of luxury of the noble prince" from the bones.
Now Zheng Shuang has overturned the car, and it can only be said that this brand is also too bitter. Designers want to say, who have I provoked?