Wen 丨 Lu Sanwu
Recently, this bearded man, who seems to be no different from the editor of The Intelligence Ji who has rushed to write all night, has been used as a meme by group friends more and more frequently.
Any meme on fire will not be for no reason. It either has enough room for secondary creation, such as a panda head, or it accurately hits a certain point of the netizen.
This meme can catch fire and belongs to the latter. Because it is the epitome of the change in mentality of contemporary netizens when surfing.
In the first stage, I saw the ** remarks of ** netizens, thinking what a ** thing this is, so I revealed the same expression of the subway, the old man and the mobile phone.
In the second stage, the ** netizens' ** remarks actually quoted the scriptures, justified themselves, and formed their own logic and theoretical system, so the netizens rolled their eyes and pulled the corners of their mouths, and began to think about whether there was something wrong with the common sense of their own lives for decades.
In the third stage, netizens found themselves assimilated into ** after a long time of thinking, so they threw down their mobile phones and covered their faces. I began to think about the significance of my time. Simply put, it's hemp.
The pattern is not enough, I came up to judge people by appearance, thinking that this is a new Internet celebrity. But I noticed his first look at the study T-shirt, and then fixed my eyes on the man's eyebrows seemed to exude a pedantic atmosphere. Out of caution, I asked the brother in the group.
Good fellow, sure enough, I'm small. What is Naturalist Magazine? Simply put, it is the youth version of China National Geographic (double meaning).
But what about the Water Monkey Special National Scholar? I won't be able to do it all at once. Under the guidance of Brother Understand, I found his account number "Infinitesimal Bright Science Daily" on the b station.
The "Infinitesimal And Bright Science Popularization Everyday" entity is Zhang Chenliang, planning director and deputy editor-in-chief of Naturalist magazine and director of the China National Geographic Fusion Media Center. The meme at the beginning of the article is from the 30th issue of his reserved program "Liangji Biometrics - Network Hot Biometrics".
Zhang Chenliang, because of his resemblance to the Tibetan fox mystery of China's national second-level protected animals, was nicknamed "Tibetan Fox" and "Fox Director" by fans.
After the clip of Zhang Chenliang playing with a double stick in the 29th issue of "Network Popular Biological Identification" was made into a hand-drawn animation, a new terrier "Tibetan Fox Play stick" also appeared.
After watching a few popular science videos, I finally understood why Zhang Chenliang was called "Water Monkey National Special Scholar". At the end of each of his retention programs, "Liangji Biological Identification", he would "simply watch a water monkey" and "watch a few water monkey videos".
So what exactly is the water monkey body? In fact, in his first video, he introduced that in general, this creature is a "round-nosed monitor lizard" that is very common in South China and Southeast Asia, and there is also an elegant name called "Five-clawed Golden Dragon" in China. If the creature under the banner of "Water Monkey" has any other form, it is a pure cyber creature.
But why is Zhang Chenliang so obsessed with the "water monkey"? In a live connection, Zhang Chenliang also explained the reason:
"The water monkey was a nightmare I experienced in my graphic days. Someone always asks... And then I wondered why everyone was so obsessed with this... Those of us who are engaged in science popularization and science do not think that this is a matter at all. Then, because those of us who are engaged in science popularization and science disdain to say this, it has led many people to think that this is true. Because no one says it's fake. ”
In this way, Zhang Chenliang popularized the science of water monkeys in his first video. It seems that once the science is enough, but in the second period, someone asked where the water monkey went. So Zhang Chenliang may have lost his temper, so there are water monkeys in every subsequent episode of the show. This has also become a feature of the program "Network Hot Biometric Identification".
This is reminiscent of the principle of "rumors". In simple terms, the more no one explains the truth and clarifies the rumor, the more widely the rumor or false information spreads. Similarly, the later the rumors are clarified, the harder it is to get people to believe the truth again. This is also one of the reasons why Zhang Chenliang continues to try to fight against the "Water Monkey", but the "Water Monkey" video is still endless.
But why? As Zhang Chenliang said during the live broadcast, because the science and science popularization disdain to put down their bodies to explain to the public this problem that is not a problem at all in their eyes, but if no one stands up and says that the "water monkey" is fake, then the "water monkey" must be real. This is a very realistic reason.
I wrote this for a while, and I also hope that everyone will also think about it when they see here: Before Zhang Chenliang's popular science, can I say with certainty that "water monkeys do not exist"?
Or maybe it is not the "disdain" that Zhang Chenliang said, but our scientists and popular science scholars subconsciously believe that some things belong to the category of common sense, "everyone knows", and there is no need to explain. It's like Chinese feel that "not every Chinese will be chinese kungfu" and there is no need to explain, and the civil brother feels that "why do you want to carry a bucket and run away" does not need to be explained at all.
This is also one of the symptoms of modern society. The social division of labor makes people more and more professional; at the same time, we seem to be exposed to a lot of information every day, but in fact, we are exposed to the information that we like and are familiar with, which creates an illusion that "I know things that others must know", but in fact, people are like living in a "cocoon room" and "echo chamber" composed of information.
Therefore, things that are taken for granted in familiar areas may be unheard of outside the circle. "Infinitesimal and bright popular science daily" any issue is played by millions, obviously people are more famous than memes, but here in cute people like me, things are reversed, through memes to know people.
Similarly, in the eyes of professional knowledge, it is already a matter of "common sense", and the layman seems to need science popularization.
That's why I only watched two issues of "Internet Hot Biometrics" and then decisively clicked on the attention, and pretended to be writing the manuscript while actually brushing most of his videos while touching the fish. I admit that I am almost ignorant in biology, but a master of biology, the deputy editor of the journal "Naturalism", is willing to put down his body to popularize some biological knowledge that he thinks is "common sense", so what reason is there not to pay attention?
He starred completely in the video. If you change to an old professor with a white coat and gold-rimmed glasses, the smile can be said to be a bunch of nouns high up, I believe that the amount of playback may not even be a fraction of Zhang Chenliang. Zhang Chenliang did not shave his beard or take care of his hair when he appeared on camera, and he also proudly called himself a "water monkey science" scholar. This attitude of equality with the public, although there is an impatient tone in each video, but in fact, it is very patient in the attitude of popular science, has already won half of it.
The other half of the credit should go to the content. With Zhang Chenliang's professional knowledge, he can do accurate science popularization, but he will also be very patient to find the source of the video with a scientific attitude, which is much better than many media editors who send news without verifying the source.
Zhang Chenliang also never hides his emotions in the video, and for very outrageous bloggers and video numbers, he will also express his dissatisfaction and irritation by slapping the camera. But it's worth noting that he never targets the audience. This also achieves the humanistic care in his video: on the one hand, he hopes that the so-called bloggers will not mislead people for just the sake of money, on the other hand, he hopes that the public will not be fooled and deceived, but it also reflects an anxiety: why is it that he has worked so hard to popularize science and clarify things, but there are still people spreading and believing?
Although the biology major is one of the four sinkhole majors, Zhang Chenliang makes people see another possibility of biology and makes many people feel the charm of the word "infinity" that he added before his name. Science is not a private study by which scientists satisfy their curiosity; it remains part of the public and is used for the public. The public is also happy to see "professionals" like Luo Xiang and Zhang Chenliang end up. After all, the matter of knowledge increment is not at all chilling.