Have you seen her on social platforms this month?
Anyway, these days, the circle of friends of The Heavenly Eye Sister has been brushed by this image. On Weibo, I also frequently saw her on the hot search, and the top treatment of the entertainment industry was not the same.
"Ling Na Belle", "Star Dailu" related hot searches
So who the hell is she?
Running to this cute love, Tianyan Sister Tianyan, her name is Lingna Belle, which is Disney's new IP debut in Shanghai on September 29.
On the day of her launch, Shanghai Disneyland held a welcome ceremony for Lingna Belle, and popular figures such as the Duffy family and MitchMinnie also came to stand for her. Many Disney fans even queued for hours to meet her.
Zhao Lusi, Xu Yiyang, Zhang Jianning, snh48 Sun Jenny and other star artists have also posted photos of themselves and Ling Na Belle.
Its doll sales scene is even more hot, not only long queues, but also soaring prices and the need for distribution. On the second-hand trading platform, there has also been scalper scalping.
Tianyan Mei also found that the "Lingna Belle" trademark has been applied for registration by a Shanghai toy company, internationally classified as fitness equipment, and the current trademark status is "awaiting substantive examination".
Image source: Sky Eye Check
Lingna Belle and the same popular Star Dailu before belong to Disney's "Duffy family", which is different from Disney's old IP such as Mickey, Minnie, and Princess Elsa, which are supported by film and television or literary works, and only have images and stories.
The reason why Ling Na Belle was so favored as soon as it was released, in addition to the endorsement of Disney's veteran IP and the experience of the Duffy family, the warm-up before the release was also indispensable.
Before she appeared in Shanghai, Disney officially released a trailer, which made her countless fans.
On social platforms, many fans of Lingna Belle affectionately call her "daughter" and "baby".
Let the Heavenly Eye Sister can't help but think of her sister who loves the paper people around her. TianyanMei feels that perhaps the fundamental reason why everyone is willing to pay for these "idols" is based on their own emotional needs. Compared with real idols, these virtual characters never collapse, never grow old, and can be closer to themselves.
The early birth of the second-dimensional virtual idol "Hatsune Mirai" fans are numerous. In 2018, a Japanese mr. Kondo also announced his marriage to her, which is said to have cost a total of about 2 million yen.
Tsunehiko Kondo Yo hatsune Mirai
In Kondo's married life, he projected Hatsune behind a column descriptor through a gatebox (holographic box), from which the two could communicate simply. "Although every day Mikusang says to me only 'good morning,' 'you're back,' and 'good night,' and all I can do is turn on the lights when I come back from work, I don't get tired of it at all." Kondo said.
China's virtual idol market has also developed rapidly in recent years. At the beginning of this year, the virtual internet celebrity "Luo Tianyi" also appeared on the stage of the Spring Festival Gala.
According to iimediaresearch data, the core market size of China's virtual idols will be 3.46 billion yuan in 2020 and is expected to reach 6.22 billion yuan in 2021. In 2020, the surrounding market scale driven by virtual idols will be 64.56 billion yuan, and it is expected to be 107.49 billion yuan in 2021.
According to Chengdu Business Daily, there are currently more than 4,000 virtual anchors on the b station every month. In the statistics done by the surging beauty class, the amount spent by a single fan of station b for a virtual anchor in 1 month can reach a maximum of nearly 130,000 yuan.
TianyanMei also saw on its own products that ByteDance also laid out virtual idols, and its wholly-owned subsidiary Beijing Youyi Technology Co., Ltd. invested in Hangzhou Kanchao Information Consulting Co., Ltd. this year. Kanchao Information has registered a number of copyrights in fine art works, including Bella Bella, a member of Lehua Entertainment's virtual idol girl group A-soul, and Jiale Carol.
Over the years, with the growth of the post-90s and 00s babies of the same age as TianyanMei, there are more and more "empty nest youth", and the corresponding entire economic market is constantly expanding.
(Empty Nest Youth: Refers to a group of young people who live separately from their parents and relatives, are single and live alone.) ）
In addition to recognizing plush toys as children, falling in love with paper people, and spending thousands of dollars for virtual idols, there are also many people who are keen on one-person food consumption, stranger social software, and finding games to accompany them.
Tmall "2019-2020 National Taste" data show that in 2019, the sales of "one person food" products increased by 30% year-on-year on Tmall, and "one person food" and "convenient fast food" are becoming the current food trends. Sales of small bottles of wine, one-pound rice, instant snail powder, and convenient hot dry noodles are growing.
According to the incomplete statistics of Tianyanmei, since 2015, there have been 43 financing incidents in the field of convenient fast food alone, with a financing amount of 2.75 billion yuan, and since this year, 10 heavy financing events have occurred, with a total financing of 1.05 billion yuan.
Offline various "one-person food" restaurants have also gradually emerged, half dishes, one-person seats, mini independent hot pot... All have appeared.
Japan's "Ichiran Ramen", after opening in Hong Kong in 2013, set a Guinness record for diners queuing for 7 days and 7 nights. Image source: Dianping
The size of the stranger social and game companion market is also expanding rapidly. According to the data of Tianyancha, there are currently more than 1300 enterprises engaged in stranger social-related business in China, of which nearly 40% were established within 5 years.
At present, the head products of the stranger social track are Momo, Tantan, soul and so on.
Soul has proposed to create a young people's social metacosm, but also this year there was news of listing in the United States, its prospectus shows that the platform has accumulated more than 100 million registered users, and the gross profit margin in the first quarter of 2021 will reach 86.2%.
Although the number of users is large, these platforms have also been exposed to problems such as opaque information, online chat, and difficulty in offline dating.
Socializing with strangers developed at about the same time, and there is also the game accompaniment industry. According to public information, the market size of game accompaniment has reached about 10 billion at this stage. Four years ago, in 2017, the size of China's game escort market was only 182 million yuan.
Tianyan Mei saw that the leading platform in the industry has 60 million game users and 8 million players, of which nearly 1.3 million people have made money through games, and the company's shareholders include idg. However, with the official landing of the strictest anti-addiction new regulations in history, the escort play industry has recently encountered strong supervision, and many escort apps, including Bixin, have been reported to be facing removal.
In general, the huge single group has spawned a variety of needs and affected the development of many industries.
What do you think about virtual idols and the lonely economy? Leave a message to talk to the Heavenly Eye Sister about it~
Resources:
1. The history and my thoughts until I had a wedding ceremony with Miku-san
2. Emoticon Virtual Idol: Why are fans willing to spend money for paper people |? The Paper
3, holiday games to accompany the play market: backed by the 100 billion-level e-sports market Some people make money and some people are deceived | Cloud Hunting Network