Ten Practical Actions on Social Networks (Summary of Essence)

1, less is more. From the perspective of content creation, try to be concise, if it is not for the purpose of giving the audience a backup mark, please do not be too busy. Judging from the number of articles released every day, don't be speechless, but be agile, in fact, having 1,000 original content a year is already tired enough.

2, precision is more important than ineffective liveliness. Look at your spread path, and who you want the content to enter into which circles, if it's just for the hilarity of 233 and haha party is the easiest to manufacture, but you are a 500,000 car These have no effect on you at all. Precision is to ensure that the conversion is reached.

3, data in front of the idea and then behind. Over the years, consumer data has been enough to support prior insights. Multi-latitude to understand the audience's acceptance habits and haunting time, and see how your creativity is expressed. Find the key points that you want your audience to discuss after the idea appears, and think about it and then create it.

4, self-blackening is the most stupid way. Banks recruit soap, international IT manufacturers follow the trend of mom beat me again, satin hands squeeze product services, these means are simply brainless. Grounding gas is not a fork in the road, nor is it self-blackening, but a change of perspective and audience communication.

5. Texture is the foundation of continuous dissemination. Recently spread a relatively hot sentence poster, nike and mini Weibo advertising drafts or apple mobile phones, they can continue to be talked about not fast and simple but full of texture, you want to not be forgotten to see if you have a reason not to be forgotten

6, an outbreak is simple and difficult to continue to erupt. Willing to spend money and bold breakthroughs, willing to study and spread, the outbreak of a campaign is not difficult, there are many this year. But it's very difficult for you to communicate with your audience transparently, sincerely, and creatively over the long term, and the value of social networks lies in the long term. If a creative team can have two series of 50 works in a year + hot spot capture, it needs not only talent but also calmness and sincere love for the brand.

7, don't treat the audience as a fool, they will not treat you as a fool. Who is dumber than whom? Who is smarter than whom? Social wildfire propagation confirms that the most inconspicuous consumers can also cause the biggest trouble for big brands. Creativity is not opportunistic, not sensationalism, those who use rumors or out-of-place ways to deceive the audience's attention and spread in the end are very tragic.

8. Examine what are the socialization factors of products and brands. Only according to the feedback of the audience, the subject of the communication has a socialization factor to continue to ask the audience to talk. Apple and Haidilao are like this, and this year's successful social communication cases are also the same, rather than spending a lot of money to clamor for the whole network to detonate, it is better to study how to improve the product.

9. The spread of payment is mostly short-lived. If you have money to smash a new world, then it should be CCTV and those international giants who perform well on social networks. But this is not the case, let's not talk about how many people are rich because of the popularity of social communication, at least in my observation, the communication that buys large numbers and costs millions of dollars will basically have no sustained voice after a month. Paying is right, where the money is spent is the key.

10, falsehood finally makes you have nothing. You don't mean specific practitioners or companies, but then brands. The most effective merit of social networks is that they can directly watch the audience's reaction, more and more intelligent Weibo masters or fake plus V users enter the communication of brush brushing, brands even if they want to gain insight into the truth, they have to spend more data cleaning costs, and even the brand helmsman makes a wrong judgment in the emperor's new clothes.

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