Source: Rule of Law Daily - Legal Network
□ Han Dandong, an all-media reporter of the Rule of Law Daily
□ Intern Wang Qi
Recently, the WeChat chat records of Wang Sicong and a female Internet celebrity Sun Yining were quickly listed on the hot search after being made public, triggering a "melon eating melon" boom among the majority of netizens. As the two escalated their mutual hatred, Sun Yining was dug out of some black material. However, the black material did not reduce the enthusiasm of netizens, but made the popularity of the female Internet celebrity live broadcast soar, and the income rose sharply.
This is not an isolated case. In recent years, some Internet celebrities have gathered popularity by hype, and even the more black materials there are, the more popular the live broadcast, and some bad artists and even drug addicts have also re-emerged through live broadcasts, relying on fans to brush gifts to earn gold and earn a lot of money.
After the hustle and bustle, people can't help but reflect: for bad artists and internet celebrities who have been exposed to black materials, should online live broadcasting platforms continue to provide them with display opportunities and even promotion services? Has the platform fulfilled its due responsibilities and obligations in terms of supervision?
Come to see the Internet celebrity Sun Yining, 4 years ago, he used the screen name "I killed pigs again" to broadcast live, because of his high appearance, he circled 180,000 fans in just a few days. After that, it was successively exposed that he refused to perform his promotion obligations after collecting the promotion fee, and even refused to return the brand-name bag sent by Party A for taking pictures. Sun Yining therefore chose to withdraw from the network and disappeared into the public eye.
Four years later, due to the mutual hatred with Wang Sicong on the Internet, Sun Yining regained the public's attention. Subsequently, she exposed her chat records with Wang Sicong on her personal Weibo, which quickly became a hot event.
On the evening of June 16, 2021, Sun Yining broadcast live for two and a half hours on the online platform, without goods or talent performances, but just a verbal battle with netizens, and the number of fans soared from 769,000 to nearly 5 million. According to the analysis of insiders, according to the rules of sharing, Sun Yining can get about 350,000 yuan for this live broadcast.
Being exposed to black material, digging up privacy from each other, but relying on this to gain popularity and make a lot of money, the process is really surprising.
But similar situations are not uncommon. For example, after Guo Meimei was released from prison, she still chose to "let go of herself", and on the Internet, she was a luxury car, a famous bag, and a show of full money to buy a house, and launched a live broadcast, and the number of fans exceeded one million in a few months. In the end, the goods overturned and were arrested for suspected production and sale of toxic and harmful slimming health foods.
Not long ago, Ke Zhendong, a bad artist who had been administratively detained for drug involvement, also launched a live broadcast, and it was said that the number of people in the live broadcast room at that time also rose sharply. At the same time, Ke Zhendong also contacted the artist Fang Zuming, who was involved in drugs with him at the time, and laughed and apologized for the mistakes he had made before.
There is also the Simba bird's nest incident that has been making a lot of noise before, because the sugar water is sold as bird's nest, the Market Supervision Bureau opened a case to investigate, and simba's related live broadcast platform account was banned for 60 days. After disappearing for more than 100 days, Simba made a comeback, and on the same day, his team sent security guards to "close the road" for live broadcasting, causing local people to complain. In this regard, the People's Daily commented: "For any Internet celebrity, if it is always popular for scandals and outrageous words and deeds, it is bound to be a rather dangerous signal." Simba, do it yourself. ”
Objectively speaking, in recent years, with the development of the live video industry, more and more people have become popular through live broadcast platforms, the vast majority of which are content producers who continue to cultivate in the field of creation, and make money by labor. But there is also no shortage of bad artists and black material Internet celebrities.
In this regard, Zheng Ning, director of the Law Department of the School of Cultural Industry Management of the Communication University of China, said that the cultural industry should adhere to the principle of double-effect unification, that is, put social benefits in the first place, and realize the unity of social benefits and economic benefits. At present, there is indeed a problem in the entertainment industry that only traffic theory, some personnel hype negative bad deeds, and eyeballs are out of place, which has played a bad orientation to the social atmosphere, especially it is easy to have a negative impact on the "three views" of minors, and it is not conducive to the healthy and long-term development of the entertainment industry.
In the view of Wang Yanhui, a lawyer at Shanghai Hengyanda Law Firm, people with bad deeds rely on hyping up negative or some bad events to attract attention is an act contrary to the mainstream values of society and should not be pursued. On the one hand, this exposes that a small number of public figures will stop at nothing for the so-called "heat" and "redness", on the other hand, it reflects the follow-up psychology of the masses and does not think about the nature of such behavior. Bad events and bad artists have deviated from the mainstream moral concepts and should be discarded by society rather than blindly pursued.
"In fact, the Provisions on the Ecological Governance of Online Information Content issued by the Cyberspace Administration of China in 2019 clearly stipulate that producers of online information should take measures to prevent and resist the production, reproduction, and publication of bad information and content that contains speculation, scandals, and bad deeds, and promotes vulgar, vulgar, and kitsch content." Zheng Ning said.
Recently, the Cyberspace Administration of China deployed the 2021 special action of "Clear And Clear and Rectify the Chaos of Online Entertainment and Hot Spots", aiming at the problem of online cultural and entertainment chaos, focusing on rectifying all kinds of vulgar entertainment speculation chaos such as blind imitation of the Internet, vulgar spoofs, pornography, and exaggeration, severely cracking down on all kinds of illegal and illegal and illegal behaviors that violate the principles of social order and good customs for the purpose of attracting attention and pursuing traffic, and severely cracking down on the behavior of website platforms that hype up illegal and immoral personnel and bad artists.
"Therefore, relevant platforms should take immediate measures to prevent and timely stop the release and dissemination of such people and incidents." Zheng Ning thinks.
Wang Yanhui also agreed with this. She said that such people or major online platforms should be cautious about providing exposure opportunities, rather than only hot spots. Bad artists themselves violate laws and regulations, or violate public order and good customs, these people were originally public figures, and they are no longer suitable to appear in front of the public again. The platform provides display opportunities, which will make the public's eyes focus on these people, thus bringing a bad social atmosphere, making the entire network environment full of hype, which is not conducive to the healthy development of the entertainment industry and the physical and mental health of fans themselves.
Wang Yanhui said that from a moral point of view, online platforms have the obligation to supervise relevant behaviors, if they allow bad artists and black material Internet celebrities to speculate vulgarly, it will seriously disrupt the order of network communication, transmit wrong orientation, infringe on the legitimate rights and interests of citizens, especially the physical and mental health of teenagers, and cause strong resentment from all walks of life. Relevant network platforms shall adhere to the correct value orientation, strictly supervise in accordance with law, and create a clear and clear cyberspace.
As for how to reduce the occurrence of such phenomena, Zheng Ning suggested that law enforcement departments should strengthen law enforcement and supervision, and network platforms should earnestly perform their main responsibilities and take necessary measures. In addition, relevant industry associations should also strengthen self-discipline and resist such behavior.
Wang Yanhui suggested: "First of all, the regulatory authorities should strengthen the inspection of the business activities of relevant enterprises and punish the illegal acts found in accordance with the law; second, the network platform should earnestly fulfill its social responsibilities, adhere to the law-abiding and compliant operation, and maintain the order of Internet dissemination, such as strengthening the cleaning up of illegal information of short videos, closing the illegal live broadcast room, closing the illegal accounts, etc., and not giving people or things who violate morality the opportunity to obtain benefits; third, the majority of netizens should polish their eyes and do not pursue bad events and bad artists." Finally, the legislative level should also pay close attention to keeping up, and the behavior that exceeds the legal bottom line can be regulated in the law on social security. ”