Just like the Super Bowl in the United States.
China's Spring Festival is a lively season for major manufacturers to show muscles and shoot advertising movies.
In just twenty minutes, or even a few minutes, how to express his creativity has become the director's biggest problem.
Compared with the Chinese film "Daughter", which apple invited a foreigner director this year, "Bayir's Spring Festival" directed by Ning Hao is more grounded, and he understands the charm and reunion of the Spring Festival culture.
In line with the principle that car editors who can't write film reviews are not good cooks, the film reviews brought to you this time should also be high-energy early warning spoilers. Therefore, before reading the article, you may wish to savor this movie first, after watching it, do you have the same details as the author to capture and feel?
The reason why the author was first attracted to this movie is that BMW's choice to cooperate with Ning Hao is itself a big "self-deprecation". In the popular movie "Crazy Stone", also directed by Ning Hao, the black humor satirical authority "Don't Touch Me" made the three letters of bmw more than a ridiculous stem in the north and south of the river at that time.
(Ning Hao carefully confirmed the guidance in every detail on the shooting scene)
Today, more than a decade later, BMW also "swaggers" to ask Ning Hao to hold a movie about the "bmw naming conference", so just from the name of the movie and the relationship between BMW and Ning Hao, it is enough to be intriguing.
Your name and the story of "I"
Bayel, and perhaps many people are quite unfamiliar with this name, it is the original name of BMW's entry into the Chinese market thirty years ago. The 5 series code-named e34 suddenly pulled the sense of age back to the early 90s, plus the Spring League, old-fashioned bicycles, sugar gourds on the car that were put on the opening chapter, and the rather pyrotechnic Taiyuan dialect "Happy New Year".
(License plate Shanxi 01 is the code name representing the Taiyuan area in the early 1990s, later changed to Jin a)
(The filming location of this film is located in Ning Hao's hometown in Shanxi, and the yard where the children play in the film is also the yard where he played as a child)
(The mascot of the 1990 Beijing Asian Games was the giant panda Pan Pan)
Ning Hao put out his own memories of the past, even the shooting location was filmed in the courtyard where he played when he was a child, and even the 5 series keys stolen by the male protagonist doll hung on the panda that he treasured in the 90th Beijing Asian Games.
(The mutilated photos, the mother's fight all illustrate the family's divorce problem)
The relationship between the characters is also clearly explained in the first shot through a mutilated photo: a divorced couple, a male protagonist doll forced to live a single parent life, Chinese New Year's Eve story. When the mother found that the male protagonist doll was still secretly hiding her father's things, she scolded a sentence of "the ghost is not scattered."
(The male protagonist Li Hui got the exact same New Year's gift from his parents, and recounted his mother's: the ghost is not scattered)
Is that haunting? Or is it a sharp mind?
The film has a detail that answers this question.
When explaining this detail, you may wish to first understand a film that was popular on Shanxi Television in 1988, "Dinosaur Express", which tells the story of a super soldier who can transcend time and space to defeat the devil. Among them, "Human Cannon" and "Kesai, Come to Visit" are the words that the protagonist has to say every time. In addition, the Ksey warrior helmet is a key weapon for the protagonist's transformation.
(Stills from "Dinosaur Express", "Human Cannon" in the upper right)
Coincidentally, both couples gave the male doll a helmet as a New Year's gift.
This is a tacit understanding with a sharp mind, and it is also a foreshadowing for the later restoration.
(The male protagonist Li Hui secretly keeps the watch left by his father at all times)
Of course, in that era, having a Bayir 5 series was naturally indispensable to the moment when everyone had to "load x". A total of 1333412 units were produced at the 8-year e34. Compared with Pingzhi and Yadi, although Bayer entered The country late, it began to officially introduce a large number of 5 Series cars in Tianjin in the 1990s.
(BMW's 5 Series sedan officially redesigned in 1992)
And to the father's mouth has become "this car 100 kilometers speed up nine seconds the country is so a hundred dolls can sit in your position more than ten", and the character turned, to the mouth of the male protagonist doll and blew into "Bayir's whole body is a computer 100 meters speed up three seconds two There are only ten children who have sat in this car There is only one Lao Tzu", and the male protagonist doll shouted "Bayir, come to visit" after rushing out of the car.
There are many meanings hidden behind this sentence, although he and his father only have a short period of communication, but it does not hinder the influence of this father in his heart.
So the sentence "What Bayir, I think it's Lord Bayi!" Grandpa Lian Bai has a fat daughter-in-law, and your father has no daughter-in-law! "It stung him deeply.
For the sake of story reunion, why not laugh at yourself again?
It is worth noting here that the "Bayi Lord" that appears in the film is a character in the "Avanti" of the domestic conscience animation that was also popular in the late 80s. Baye, at this time with Bayir to start the plot, it shows that BMW has planned to make this joke to the end. Therefore, what "Ba Tian hu", "trouser pickpocket", "Ba corn", and "Bow Ma Wen" in the back are not a matter.
(The male protagonist began to look for Bayir's name)
(Don't Touch Me, Bow Ma Wen, "Monkey Steals Peach")
When looking for the fourth brother to change Bayer's name, the film also played the background music "Boy When Self-Improvement". After the fourth brother wrote "Ba Jin", he wrote the traditional character "BMW".
First of all, "Four Brothers" is the nickname of a famous movie star in Hong Kong in the 1990s. Secondly, "Boys Should Be Self-Reliant" is a song released in 1991 by the famous Hong Kong singer Lin Zixiang to draw the population. Third, Hong Kong people still retain the use of traditional characters, which is one of the few areas in China that still use traditional characters. These details, which are also used in the background of the story and point to Hong Kong, illustrate one thing.
BMW Motor Company, full name Bavarian Automobile Factory, is written in German as bayerische motoren werke ag, and "bayer" is a direct transliteration of "bayer". It was precisely in 1992, the background of the story, bmw began to officially carry out sales business in China through a Swiss agency company in Hong Kong, they combined the Chinese people's preference for "sweat and blood BMW" and "Bavaria" pronunciation, named their company "BMW", since then the name of "BMW" among Chinese consumers has been used to this day.
But when you think that the "BMW" in traditional Chinese characters appears, the farce of the story ends.
BMW and Ning Hao did not understand so.
From "Crazy Stone" to "I Am Not a Medicine God", what Ning Hao is best at is the promotion of simple emotions for small people.
The unsatisfactory nature of the male protagonist doll stems from the separation of his father and mother, who attach great importance to his cherishing. After the painting car was discovered by his father, the male protagonist doll returned to his room in a somewhat funny and tattered dress and cried. The father erased the last, new interpretation of "bmw" on the car logo, so that the film reached the most wonderful clip after a long period of preparation.
"I'll take you to a good place, a place where ice cream is eaten casually and chocolate is spread all over the floor, fish is roasted to make a fragrant dish, ribs stewed that is called a tender, and I guarantee that it is the best Chinese New Year's Eve meal you have ever eaten in your life." 」
What is home?
It's Dad, Mom, me.
Where the BMW car stops at Chinese New Year's Eve night, it is home.
With the opening song "Snowy Factory" sounding, the film finally does not forget to echo "the ghost is not scattered" as the ending, the three main characters have said "the ghost is not scattered", but the difference between the tones of the result is the chinese language is the breadth and depth of the Chinese language.
BMW and Ning Hao also gave their own interpretation at the end:
The "Bayir" who is full of computers has now entered thousands of households under the name of "BMW".
The Easter egg at the end of the film makes this reunion ending clear to everyone through the dialogue between the grown-up male protagonist doll and his brother on the codename g38 5 series. In addition, the "530li" given by the camera and the "red bib neck played a key role" in the brotherhood are all metaphors for the impact of bmw models on another generation after they achieved naming, entered the Chinese market, and achieved "localization".
Although Ning Hao is making a Chinese New Year movie in the city, it is not difficult to see the rigor and caution of "Germans" and the deep understanding of Chinese family culture.
Even if you put aside bmw's history, professional automotive knowledge, and knowledge of Shanxi culture in the early 90s,
Or all these almost harsh details, when you watch this "Bayir's Spring Festival", there is no barrier to understanding, and it is easy to be moved by it.
Because of the love of the family, it is the most innocent and simple feeling of Chinese.
Companionship is the longest confession of affection.
(Written by Pacific Auto Network Xu Yongqiang)