Why has harmay become an industry myth? The American artist Eddie Vas once said, "Art business is the next stage of business." Having said that, how many retail businesses dare to try, but Harmony has done it.
The fusion of art and business, success is beauty, failure is vulgarity. As we all know, every store under the harmay meimei line is known as a city landmark, and the entire harmay beauty mei can be said to be a beauty shopping and art in one of the beauty shopping art galleries, which may be more appropriate what has created the reputation of harmay beauty in the construction industry.
Art and business never clash
With the upgrading of consumption, simple shopping is not the only way of expression of beauty retail, combining beauty consumption with art socialization, on the one hand, it meets the contemporary "consumption + leisure" experience, on the other hand, the beauty industry has injected fresh blood, and at the same time, strong art styles and works can also cultivate the public's sentiments, which can be said to be good.
In fact, from a commercial point of view, art space will occupy the retail space of consumption, but why does Harmay Mei still do it? This starts with their family's corporate culture.
"Lonely creation, introverted personality, interesting soul, picky order, strict cleanliness, kindness and self-confidence" these words are the corporate culture of The Harmony Mei family, starting from a small warehouse in 2008 to the current market value of over 100 million, harmay Said Mei has its own unique understanding in balancing material consumption and the spirit of high-quality life.
The pursuit of beauty never stops
Harmay says that Mei never skimps on spending on the pursuit of beauty. Harmay's offline physical store in the decoration, is the use of simple and atmospheric industrial style design, with warehousing-style display, the real shopping environment is highlighting a simple beauty. The industrial-style decoration, in exchange for a large number of art spaces, has gained the cultural and emotional depth of consumer recognition, which not only meets the consumer shopping experience, but also meets the needs of consumers' spiritual level. It can be said that harmay has achieved the perfect integration of art and business by exploring more possibilities, which is undoubtedly very successful!
Speak in the store
The Chengdu store is a microcosm of the success of Harmony Plum, its high-grade gray cement building exterior light with warm lighting, the unique square windows continue the storage culture of Harmay Plum, and the plants on the second floor reveal a texture of a few words of vitality in the sunlight.
In the store, the inspiration for the staircase and the display grid comes from the "Shu Road" of the country of Tianfu, and the design concept of integrating the passage and the shelf together makes consumers really have the feeling of "Shu Road is difficult, it is difficult to go to the Qingtian", only because of the variety of goods and the wonderful design sense that people really can't move their feet. Picking up the stairs, rows of beauty products are staggered above the intertwined prices of classical and modern, and this unique cross-time and space diversified aesthetic concept of Harmony Mei is infecting consumers.
As a leader in the industry, harmay uses art to communicate with consumers and brings her concept of "about beauty, and a better life" to everyone.
【Source: Jiangxi Network Radio and Television Station】
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