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"Shark Beach" hit the box office in the cold winter, and word-of-mouth fermentation helped the film market to pick up

author:Xinhuanet client
"Shark Beach" hit the box office in the cold winter, and word-of-mouth fermentation helped the film market to pick up
"Shark Beach" hit the box office in the cold winter, and word-of-mouth fermentation helped the film market to pick up

The thrilling escape movie "Shark Beach" was released nationwide on the 9th and 9th, and it still performed well against the current under the embarrassing situation of the weak film market in the mainland. In its first weekend, it grossed $56.26 million, second only to Star Trek III: Beyond the Stars. Subsequently, on September 12 and 13, it counterattacked and rose to the top of the single-day box office in a row. In addition, the film has also received praise from the media, film critics and ordinary audiences, and the resulting "tap water" effect has spread throughout the Weibo circle of friends. The continuous fermentation of good word of mouth makes the film have the possibility of long-term combat. Under various favorable factors, the market prospects are promising.

The cold winter of the box office has gone up against the current to help the film market pick up into a model of "small and big"

As the only thrilling escape movie in the schedule, "Shark Beach" ushered in the release on September 9. Just the day before, the mainland film market suffered the most severe "cold wave" baptism since 2016, and the box office performance of 30.45 million set a new record for the lowest single-day box office this year. However, on the second day, "Shark Beach", which was released on the first day, received 15.4 million box office with 20.4% of the scheduled film, and as of September 13, the mainland box office had reached 73.32 million, which was not easy to achieve in such a dismal box office winter. What is more worth mentioning is that the day after the release of the film, the entire market broke through the long-lost single-day box office mark of 100 million yuan, reaching the first small climax of the current downturn in the film market. Some insiders said that the appearance of "Shark Beach" has alleviated the weak status quo of the film market to a certain extent, and the continuous strength of word of mouth is also expected to promote the further recovery of the market.

Under the premise that action, romance, science fiction, comedy and other genre films occupy the mainstream market, the thrilling escape movie "Shark Beach" is really eye-catching. The film's ingenious rhythm and the atmosphere of survival and danger like a "desert island survival" made the film win $16.7 million in the opening weekend of North America and attracted $110 million at the global box office. The significance brought by the release in the mainland is also extraordinary, not only making up for the genre gap in the film market, but also allowing shark-themed films to remain alive more than 40 years after their birth, and the unpopular story genre has also achieved good box office revenue while allowing the audience to taste the early, which can be described as killing two birds with one stone. Shark movies that have rarely appeared, as well as thrillers of the same genre, have also found a new model with this film.

Word-of-mouth fermentation was praised as "ineffable" human shark fighting hidden nature exploration

From the perspective of a human confronting a shark, the film presents a thrilling escape scene. Many viewers said that they were impressed by the tense stimulation of the film, "just one and a half hours, every second is breathless" "I have not seen such a refreshing movie for a long time, and I will brush two and three brushes", and more netizens issued a sigh of "suffocating, indescribable". In addition to the tension of life hanging in the balance and danger, the spirit of human beings facing difficulties and surviving in danger is also clearly seen in the film. In addition, the outlaw shark that was hunted by humans is in stark contrast to the delicate beauty who is trapped in a trembling ocean, and the two creatures that survive are both hunters and victims. The exploration of nature and life allows the film to sublimate in the shell of "man-shark battle". As an article said: "Only films that integrate spiritual connotations have vitality and can win the hearts of the audience." Judging from the feedback from the market and the audience, there is no doubt that a film full of human care such as "Shark Beach" has met all the conditions. At the same time, the continuous fermentation of high reputation makes the film have the possibility of long-term combat.

The sexiest thrilling escape movie of the year, "Shark Beach", produced by Columbia Pictures in the United States, directed by "Orphan Grudge" and "Unidentified" director Zomi Shirla, and starring "Gossip Girl" Blake Lively, is in the national theaters of the hot screening.

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