Summary: Introduction: On November 5, the 4th China International Import Expo (CIIE) 2021 kicked off as scheduled at the National Exhibition and Convention Center (Shanghai). German century-old infant food brand Hipp Xibao debuted at the German pavilion this year (German pavilion food and agricultural products exhibition area 1.2c5-01-04), and brought its well-known product array.
Green Cycle Sustainable Development | Hipp Germany Xibao brought a number of popular products to the Expo
The 4th China International Import Expo was held from November 5 to 10, 2021 at the National Exhibition and Convention Center (Shanghai), and the century-old infant food brand Hipp German Xibao unveiled a number of popular products such as EU organic combiotik formula milk powder and EU organic infant supplement food to the German pavilion that has been highly concerned. In line with the theme of the Expo "New Era, Shared Future", hipp German Xibao with the consistent concept of "nature gifts, gifts to nature", carefully selected from its lineup of more than 400 products in Germany, took the opportunity to enter the expo event, showing Chinese consumers its high-quality and organic hot products, as well as its always adhere to the sustainable development thinking. It is expected that in the future, hipp German Xibao can get more recognition and love from the new generation of maternal and infant groups.
A German century-old infant high-end brand that is often praised by consumers, a brand inherited by four generations of German family businesses, a brand that always adheres to the way of nature and achieves the ultimate in product quality, and a brand that adheres to organic for more than 60 years and has achieved continuous category expansion and development. All of them arouse the curiosity of visitors.
For people in the infant food industry, hipp is a long-standing brand, a respected learning object and competitor, and has created many brilliant achievements in the course of a century of turbulent history. Under the new market pattern, in the face of a new generation of Z generation people, in the mother and baby arena, especially in the track of infant food, what kind of response will HIPP Germany Xibao make to continue to harvest market volume and performance? It is worth our in-depth understanding and exploration.
Adhering to the brand values: "Nature's Gifts, Gifts to Nature"
Promote the sustainable development of the green circular ecosystem of the food and maternal and infant industries
In today's era, natural environmental protection and sustainable development have undoubtedly become the focus of attention in countries and all walks of life around the world.
In 2019, Germany passed the Climate Protection Act, which legislates to promote the goal of carbon neutrality by 2050, and sets Germany's medium- and long-term greenhouse gas emission reduction targets in the form of laws, to achieve a total greenhouse gas emission reduction of at least 55% by 2030 compared with 1990, and to achieve net zero greenhouse gas emissions by 2050. The plan sets 2030 industry emission reduction targets for the energy, construction, transport, trade and industry, agriculture and forestry sectors, and guides public participation and oversight. (Source: German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety)
In September 2020, China announced for the first time to the world that "carbon dioxide emissions will peak in 2030 and strive to achieve carbon neutrality by 2060".
In 2020, EU27 leaders agreed on higher emissions reduction targets at a summit in Brussels, deciding to reduce EU greenhouse gas emissions by at least 55% by 2030 compared to 1990 and achieve "carbon neutrality" by 2050. EU member states will improve the efficiency of resource use through the use of clean energy, the development of a circular economy, the suppression of climate change, the restoration of biodiversity, the reduction of pollution and other measures to achieve sustainable economic development.
Carbon neutrality, one of China's economic buzzwords in 2021, points directly to the green and sustainable development of man and nature. This Expo brings together well-known and excellent brands from all over the world, one of the theme forums is "national health, green cycle, sustainable development", which is the social responsibility that international enterprises should take the lead in assuming.
As a century-old German family business and the forerunner of the concept of organic agriculture, hipp has been adhering to the concept of "nature's gift, giving nature", has long maintained a long tradition of environmental awareness and sustainable development, it launched its own organic logo in 1990, and became the first food manufacturer in Germany to introduce an environmental management system according to emas (ecological management and audit program) in 1991.
Sustainable development is not only the "corporate sentiment", it is also the "business itself". Hipp Deutsche Xibao implements the concept of sustainable development and biodiversity protection in the entire industrial chain system of farming, research and development, production and sales. For example: in order to ensure that future generations can enjoy better food, hipp Deutsches Schippo tries renewable raw materials, and the packaging team improves the design of the energy-saving tank; in order to ensure that there is also healthy soil in bad weather conditions, composting machine equipment is used; in order to provide a more livable environment for the next generation, hipp Deutsche Xibao actively protects the diversity of organisms such as bees and insects; in 2018, 1.2 million trees were planted in China as part of the ant forest to prevent desertification... Together, these initiatives also constitute a sample of corporate responsibility that HIPP's personal demonstration as a leader in the sustainable development of the industry.
Hipp Mentioned in its "Sustainability Report" that the sustainable development principles that the brand has always adhered to will affect the fate of future generations, will continue to adhere to the core values of the brand of "nature's gifts to nature", is committed to protecting the climate and atmosphere, and protects biodiversity from raw materials and sources, and does its best to support the sustainable development of nature in the process of producing infant and young child nutrition food.
Based on the understanding and innovation of sustainable development, as a German family brand that has been passed down for more than 120 years, hipp German Xibao has been respected by mothers in many countries and regions for its high-quality products, becoming the world's first organic infant and toddler food brand in retail sales, the first organic infant formula brand in European retail sales (data source: Euromonitor International Health and Wellness Food) and the first infant nutrition brand in the German market (data source: Nielsen Market Tracking, Infant Nutrition Database).
Attention to infants and young children is fundamental to the sustainable development of mankind in the future
In the process of every baby's growth, good food nutrition, like love, is the most concerned about the mother and father who want to give to the child.
In 1899, when Hipp Was born, he believed that caring for the health and nutrition of infants and young children was paying attention to the future of mankind. In the past century, Hipp Deutsche Xibao has continued to conduct in-depth research on infant nutrition, and its powerful product array has more than 400 products, covering infant formula milk powder, complementary snacks, washing, maternity and other product lines. All products need to pass more than 260 quality control, and the planting process of raw materials and the processing process of products have also been strictly controlled to ensure the quality and safety of products.
After hipp German Xibao entered the Chinese market, it keenly grasped the actual needs of Chinese parents and babies, continued to select the best from its professional and comprehensive product array, and gradually launched infant formula milk powder, complementary foods and other products to meet the needs of Chinese families at different stages and different parenting scenarios.
Based on the continuous mining and satisfaction of consumers' potential needs, HIPP Germany Xibao is also continuing to focus on the innovation and development of sub-categories. In the high-end product series, organic is undoubtedly a category that consumers value very much. During the COVID-19 epidemic, consumers have favored healthy foods, and organic food sales in Germany have increased significantly in 2020, and organic food sales in Germany in 2020 have increased by more than 20% year-on-year, with sales of nearly 15 billion euros (about 116.62 billion yuan), a record high.
According to the Prospective Industry Research Institute, from 2013 to 2019, the market size of China's organic food industry increased from 27.98 billion yuan to 67.821 billion yuan, with an annual compound growth rate of 15.9%. In a favorable environment such as national macro policy support, rural e-commerce, and consumers' requirements for food quality, the market size of Organic Food in China will continue to maintain a steady growth trend, and it is expected to reach 98.984 billion yuan by 2023.
Hipp Germany Xibao this expo also brought a variety of EU organic products, continue to lead the healthy and sustainable development of the infant and young child industry.
Hipp Xibao EU organic new product heat was selected for the China Expo, and the product and concept were promoted to boost China's green industry cycle
The organic industry is to spend the money now into the future to ensure that there is a good environment and good food for our future generations.
Corresponding to the theme of the Expo "New Era and Shared Future", as a brand with a history of more than 120 years, HIPP German Xibao hopes to take this exhibition to convey its concept and original intention of launching infant and young child products to the public - not only to give the baby better nutrition, but also to create a more livable environment for the next generation.
It is understood that in recent years, Germany has made many achievements in dealing with climate change, energy conservation and emission reduction, organic agriculture and other aspects related to sustainable development. Germany has set long-term targets for the scale of organic food production, including increasing the organic cultivation area to 20% of the total agricultural land area. Amazingly, Hipp Has always had a unique view of the organic industry, starting organic farming from the wave of industrialization in 1956 and insisting on it to this day.
Hipp Not only produces high-quality products, but also strives to live in harmony with nature. While deeply cultivating products on the track of organic complementary foods, hipp German Xibao also encourages the new generation of parents to consider more scientific family eating habits through the dual promotion of product programs and concepts, etc., and also plays a healthy guide to the public in concept.
This time, hipp German Xibao not only conveyed the concept of sustainable development to the guests and audiences, but also brought EU organic products such as milk powder, rice noodles, cereals and full meal puree.
hipp German Xibao EU organic combiotik formula, with its proprietary "double benefit formula" to escort delicate babies. Milk powder selected from European natural pastures, milk source is natural and pure, especially added natural probiotics and high-value gos prebiotics, to protect the baby's gastrointestinal health. In addition, combiotik double benefits formula milk powder does not add additional sucrose, the taste is lighter.
Hipp Germany Xibao EU organic infant cereal rice noodles, selected in line with EU organic standards of cereal raw materials, after more than 260 quality control, for the baby's first bite of complementary food to provide peace of mind choice.
Hipp German Xibao EU organic assorted cereal series, customized for big children, selected in line with EU organic standards of whole wheat cereal raw materials, with fruit and dietary fiber, to provide baby with a fast breakfast.
In addition, hipp German Xibao potato goulash full meal puree products also appeared at the Expo, the EU organic quality is safe and assured, not only nutritionally balanced, delicious and easy to carry.
It can be seen that hipp Hopes to continue to improve the awareness and penetration of Chinese consumers on organic products through pure and high-quality products, and cover more application scenarios.
A sense of responsibility for consumers and society is achieved together with global partners
At present, whether it is the needs of consumers (individual needs), or the needs of the market (economic needs), as well as the needs of the green and sustainable development of the general environment (social needs), continuous innovation is needed to achieve and complete.
Over the past hundred years, consumers have changed from generation to generation, and the demand for experience has also been upgraded from generation to generation. Hipp German Xibao is not only in terms of products, in optimizing the consumer experience, but also has been applying detection, new technology, big data, network and other ways, constantly innovating and upgrading, from the upstream supply chain end of the environment, raw materials, manufacturing, research and development, to every link and node of enterprise management, are practicing the social responsibility of sustainable development.
In order to ensure the unremitting pursuit of safety and high quality for consumers, especially mother and baby consumers, hipp Product Traceability System, which provides all relevant product information on the current label, is quality controlled at all stages of production and all ingredients are traced back to the place of origin. From the soil to the finished product, HIPP not only adheres to strict high standards and sustainable development actions, but also shares the corresponding guidelines with its partners, so as to better guarantee product quality and better practice the concept of sustainable development.
At the same time, HIPP Deutsche Xibao closely follows the brand concept of "nature's gifts and gifts to nature", and in more interactive scenes and platforms, it carries out comprehensive communication with the younger generation of baoma and baopa to better pass on the concept of nature and sustainable development to consumers.
Hipp's innovative and future-oriented products will help promote sharing with global partners on the basis of sustainable consumption, and the cross-border network of HIPP's Xibao Sustainability Division will actively encourage partners to further promote innovation around the dialogue on sustainable development.
Conclusion
After more than 120 years of development, The German hipp Xibao is still growing, and this year's Expo is striving to further expand its business territory.
Whether it is the deep cultivation in the professional field of infant nutrition, or the practical practice of the concept of green cycle and sustainable development, hipp Deutsche Xibao has a deep precipitation. Hipp German Xibao cares about infant health and nutrition, links product safety and ecology, has always been committed to the production and research and development of organic infant food in the Eu, and has also made efforts to promote the concept of organic to meet the needs of the maternal and infant industry and consumers.
The German century-old infant and toddler high-end brand hipp Xibao can be an upgrade sample of a century-old enterprise, and in China, there is still a huge space in the maternal and infant food market, and it can be seen that hipp Xibao continues to invest and care. The fourth generation heir of the HIPP Xibao family, Mr. Stefan Hipp Xibao once said: "China is one of the most important markets for HIPP German Xibao." We look forward to the more exciting market performance of Hipp Germany Xibao, bringing higher quality and richer products to the mother and baby industry and consumers.