The walls of Shikumen show the atmosphere of Haipai, the time-honored craftsmen wrap dim sum on the spot, and the characteristic souvenirs have both appearance and connotation... In the "Comprehensive Image Display Area of Provinces and Cities" set up in the central square of the National Convention and Exhibition Center, the Shanghai Pavilion uses the largest area of 540 square meters in the past to interpret "the city, make life better" with the inheritance and innovation of the Shanghai brand, showing the desirable city of innovation, the city of humanities and the city of ecology.
The overall outline of the Shanghai Pavilion is based on artistic "sh" to build the main structure, the spatial layout is atmospheric and open, rigid and soft, and the main color is simple and atmospheric silver gray with dumb gold, which is divided into three exhibition areas: "Centennial Chapter", "Intelligent Future" and "Sustainable Fashion".
The exhibition area of "Centennial Huazhang" combines the wood grain texture display table with the most representative of The Shanghai architecture of Shikumen Wall, which carries the gastronomic memory of fireworks and the warm and exquisite cultural experience. Yuyuan Cultural Catering Group, which owns a number of chinese time-honored brands and Shanghai time-honored catering brands, is one of the "protagonists" of this sector. With the theme of "The Beauty of the Four Seasons of Spring, Summer, Autumn and Winter", Yuyuan Food and Beverage will connect well-known brands such as Lubo Lang, Nanxiang Mantou Shop, Songhe Tower, Shanghai Pear Paste Candy and other familiar brands with the new food brand "True Taste", taking the audience to experience the renewal journey of Shanghai's time-honored brands. In the "Time-honored Skills Exhibition and Performance Area", the long-established non-hereditary people displayed various intangible heritage traditional skills such as Nanxiang Xiaolong, Qiao Jiazha Shayuan, Old City God Temple Traditional Pear Paste Candy, 88 Mu Tian Ye Xie Soft Cake, etc., leading the audience and online audiences to feel the century-old heritage.
The "Intelligent Manufacturing future" exhibition area selects representative enterprises of consumer Shanghai manufacturing that are full of innovative vitality, and through the cross-era innovation of the traditional "three major pieces" towards intelligent "new three pieces", reflecting the digital transformation to empower Shanghai manufacturing brands to move towards intelligent intelligent manufacturing and excellent manufacturing. In the exhibition area, Zhiji L7 luxury intelligent car, Phoenix bicycle and moped, Shanghai watch and so on were all unveiled.
The "Sustainable Fashion" exhibition area features 15 fashion designer brands and 4 beauty and personal care brands with international popularity at Shanghai Fashion Week, and 4 beauty and personal care brands of Lin Qingxuan, Herborist Collection, Liushen and Shuangmei are exhibited on the same stage with 13 annual new products, conveying the concept of sustainable fashion such as green, ecology and nature.
It is worth mentioning that compared with previous sessions, the biggest highlight of this year's Shanghai Pavilion is that it has expanded from the physical exhibition mode to online and offline linkage, on-site and off-site power, a digital twin "Shanghai Pavilion on the Cloud", which provides exhibitors and the general audience with an "fingertip accessible" exhibition experience. Many citizens who cannot attend the scene in person can also "visit the Shanghai Pavilion with a mobile phone", cross the restrictions of time and space, and experience the convenience and excitement of "Cloud Shanghai, Cloud Buy" without leaving home.
Editor-in-charge Deng Qingyuan
Source Pudong Release