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Frontline | Peng Lei, a new pantser, "asks for a salary online", saying that excessive consumption is unwise

author:36 Krypton

Wen | Gao Haibo

Peng Lei, the lead singer of the new pants, dissEd Shen Lihui on Weibo again.

Because of the broadcast of "Summer of the Band", the new pants of the hot 1 band have more performances and work, but the frequent work makes Peng Lei unhappy.

He opened a complaint against Shen Lihui, the founder of Modern Sky, on Weibo. In a large section of the narrative, in addition to complaining about too much work on a daily basis, the most notable thing is that Peng Lei said that the new pants have been asking Shen Lihui for online digital music licensing and royalties for selling records in recent years, but Shen Lihui scolded them for "no traffic". Now that the band's Weibo fans have exceeded one million, when he went to ask Shen Lihui for money, he still got the same answer.

Shen Lihui told 36Kr that this was just Peng Lei's "spoiling" again.

Frontline | Peng Lei, a new pantser, "asks for a salary online", saying that excessive consumption is unwise

In the program, Peng Lei has repeatedly expressed various "dissatisfaction" with Shen Lihui, "slamming the door" and "squeezing us". Later, the audience also understood that this was just Peng Lei's own consistent way of speaking, and he never spoke well.

Peng Lei's dissatisfaction is more in the music charging model, which is not only his dissatisfaction alone, but also the chronic disease of almost the entire original music industry. Most of the listeners listen to digital music on streaming media, and the licensing of digital music is mainly a music platform that signs a contract with the record company, pays the record company, and then the record company then shares the musicians it signs, while the digital album is divided with the record company.

In other words, in a copyright cycle, even if the number of music listeners to the new pants soars, it will not be possible to get revenue in the short term, and only through the premium of copyright negotiations in the next cycle will it be possible to get more revenue.

Peng Lei's "spoiling" this time is just another time of love and killing each other. In the era of color bells, Shen Lihui always hoped that the new pants could write a song that could be used as a color bell, but the new pants finally made the album "Dragon Tiger Ren Dan", and Shen Lihui listened and said, "What, no song can be a color bell." ”

Between commercial monetization and aesthetic taste, Shen Lihui seeks a balance, which is also an important reason why Modern Sky can always live.

To some extent, the new pants represent the independent, avant-garde aesthetic taste of Modern Sky, and the band has grown with the company. Peng Lei's spit is like a daily diss Shen Lihui, not like the common "dispute incident" between artists and agencies.

In fact, the new pants have been renewed with Modern Sky 7 times. "If they don't think it's cost-effective, they won't work with you on the second contract extension." Shen Lihui said. After the broadcast of "Summer of the Band", someone once transferred ten thousand yuan to Shen Lihui, asked him to transfer it to Peng Lei, and lamented that "Peng Lei is not easy", Shen Lihui asked him, do you know how much money Peng Lei earns? In an interview with the media, Shen Lihui revealed that the new pants earn more than 10 million yuan per year.

"Money is a tool and an exam question. Have you ever seen a rock star without money? It was Shen Lihui, who was regarded as a "capitalist" who said this. What Peng Lei wants to say is that he does not want to be consumed by short-term traffic, and hopes that listeners will stay and listen to their music.

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