Oriental gardenia
When people talk about virtual idols, people immediately think of Hatsune Mirai, Mute Gemini, and Luo Tianyi. But do you know the Oriental Gardenia? China's first virtual idol.
Oriental Gardenia first appeared at the first Animation Award Ceremony of the China Culture and Art Awards on December 27, 2011, and as a "special guest" at the award ceremony, she sang a song called "Oriental Gardenia" on the spot. In April-May 2012, someone took out the video and put it on YouTube and Niconico animation, while many media outlets on the Internet reported on the incident. On May 15, 2012, due to the pressure of online public opinion, Liu Bing posted a Weibo post indicating that he could disassociate himself from Oriental Gardenia, and since then, no official information related to Gardenia has been released.
Since then, Oriental Gardenia has become a wandering singer, circulating among niche groups.
v home
The virtual idols we know now are all v-family, which is an abbreviation for vocaloid, an electronic music-making speech synthesis software developed by Yamaha. Under the development of Japan's crypto company, hatsune mirai, mute gemini, tour and other virtual idols were born; under the development of Shanghai Tianya Henian company, virtual idols such as Luo Tianyi, Lezheng Dragon Tooth, and Rakuzheng Aya were born;
Tenya Henian Group
Oriental Gardenia is based on the software of Changchun Disheng Software Co., Ltd., so she does not belong to the V family. An outsider is inevitably at a disadvantage in people's impressions. In a previous article, someone said that they are all V-family, there is no need to compare; so, if a non-V-family virtual idol is born, will you support her?
Oriental Gardenia (old photo) and Hatsune Mirai
Oriental Gardenia was exposed when she was immature, and compared with the popular Hatsune Mirai, triggering a war of public opinion, and her initial image was magnified and compared because of its many similarities with Hatsune Mirai. And this error is caused by Liu Bing ignoring the first cause effect. The so-called primacy effect refers to the impact of the impression formed by the initial exposure to information on people's later behavior and evaluation. Why people with high appearance have innate advantages in communication is also based on the first cause effect, appearance is the most intuitive factor for people to understand, and if a virtual idol does not have a good image design, then it will inevitably be resisted in the subsequent promotion.
Oriental Gardenia (Doujinshi)
Under the creation of fan works, Oriental Gardenia has made a breakthrough in the original image, making people's understanding of it change, coupled with the development of the times, people's concepts have gradually changed, and the Oriental Gardenia project has been restarted into a new topic. In the editor's view, the Oriental Gardenia has not disappeared in the long river of history, because those fans who have always worked hard and insisted, so you are her home.
The competition of virtual idols has actually begun long ago, its main target is still the people who love the second dimension, and the market is limited, the hatsune future is regarded as a generation, then the subsequent tour, mute, etc. are the second generation, the third generation, and the structure of a tree diagram is presented in our minds. Members of the Hatsune family subdivide the Hatsune Future fan group, and then expanded their own fan base, making the V family more and more influential.
Hatsune Mirai and Lo Tianyi
So, one of the questions that have to be paid attention to is whether the virtual idols launched by China can gain a foothold in this environment? As we all know, the existence of a business is profit, and the final result of a project that cannot be profitable can only be abandoned. And in the virtual idol group, there are many beings that we don't know and have disappeared.
Lo Tian Yi and Oriental Gardenia
Luo Tianyi relies on China's mainstream media to increase her exposure and continue to circle fans, but in the case that the Hatsune family already has a large market, if you want to make a breakthrough, you must expand its target population, a favorite Chinese character, is her biggest advantage, and the combination with oriental gardenia is bound to achieve a better impact, after all, oriental gardenia still has a certain influence. Therefore, the competition has already begun, not the so-called, Xiaobian is leading the war, about this, I am also helpless. However, if it does not bring effective benefits, then it is inevitable to be abandoned, and the next "Oriental Gardenia" hope will not appear.
At the same time, Shanghai's Tianya Henian Group is not only launching Luo Tianyi, so what will be China's virtual idols in the future?
There are different psychological effects behind each behavior, and mirror psychology interprets a different world for you.