Lu Yi
Shanghai Shimao Plaza ushered in the third anniversary of the "Tide of All Things"
On September 28th, as one of the models of stock transformation, Shanghai Shimao Plaza ushered in the third anniversary of "The Tide of Everything", and the mall gathered a number of new and trendy brand new stores and first stores, and joined hands with many popular brands in the venue to bring rich promotional and courtesy activities, preemptively opening the 11th Golden Week consumption boom.
In September 2018, after a year and a half of upgrading, the former tallest building in Puxi, located at the junction of Nanjing East Road and Nanjing West Road, was reopened, and Shanghai Shimao Plaza was positioned as the "City Opera House", gathering a variety of "firsts" and "flagships", including: NIKE Global Flagship Store, Mdou Chocolate World Asia Flagship Store, LEGO Asia's First City Center Flagship Store, and Sephora Asia's First Concept Store. With the proposal of the domestic large-scale recycling strategy, the importance and profitability of urban renewal are increasing day by day, and in the field of commercial real estate, the brand matrix of existing transformation projects will continue to be optimized, which will also inject more vitality into the city. Focusing on the third anniversary, Shanghai Shimao Plaza examines the future of business with the eyes of young people, and re-layouts the new retail formats of shopping malls, popular restaurants with market appeal, and new experience spaces.
On the eve of the third anniversary, Shanghai Shimao Plaza unveiled more than 10 featured brands, including: "tokidoki Tide Brand Concept Store" from Japan, independent designer brand "ZHANG SHUAI Women's Wear", "PRAYTY Puli" the world's first beauty collection store, new-style tea brand - Fashionable Tea "Shanghai Auntie", OPPO Experience Store, etc., covering tide play, clothing, beauty, catering, technology and other fields. It is worth noting that the first store in the country, "Alternative KOILAND", which gathers 30+ internationally renowned IPs and more than 1,000 pieces of trendy goods from Alibaba Entertainment, has also been newly opened, attracting many young consumers to come shopping and feel the new trend lifestyle. During this period, the "PB Yiban Information Station" and "Itaewon Character Selfie Pavilion", which are popular among young customers, have also been moved to the L2 floor of the mall and upgraded to open.
On September 25th, verne Magic Mansion, the country's first third-generation immersive theater museum, has also been officially opened on the L8 floor of the east district of the mall, with nearly 2,000 square meters of immersive experience space, creating 9 magical memory scenes, 25+1 hidden projects, more than 20 NPC joyful interactions and exotic theme performances, creating a new entertainment scene.
It is worth mentioning that the "first national tide store in the typhoon shelter" is also about to open in Shanghai Shimao Plaza, with its addition of Chinese-style red lanterns and arcade architectural elements, which skillfully integrate tradition and modernity.
Since the renovation of the past three years, this representative work of Nanjing Road stock renewal has never stopped updating, in the face of the diversified emotional and experience needs of consumers in the new era, shopping malls have also paid more and more attention to the multiple demands of the core population of "Generation Z", from content upgrades, scene optimization, operation innovation and other aspects of continuous optimization. Next, Chaoshan "Hotpot King" Baheli Beef Hotpot, which has won the must-eat list for four consecutive years, Guiben Chamber of Commerce Charcoal Grilled Meat, which is known as the treasure of Korean barbecue, and Beatles Japanese cuisine, which is not to be missed by TheBeatles fans, will also be listed on the L6 floor of the "829 Shiocang" theme trend block, interpreting the fusion of innovation and quality for consumers.
Editor-in-charge: Chen Yun
Proofreader: Yan Zhang