Produced | Sanyan Finance author | Dapeng
Recently, BYD released the news of the delivery of the big v six gods Lei Lei BYD Han ev, announcing that the six gods Lei Lei joined the Han Tang Elite Club.
Liu Shen Lei Lei is a famous big V, and it is said that this should be a good thing. However, the comment area has been fried, and a large number of netizens believe that BYD's practice of inviting the six gods to stand on the platform is very inappropriate.
Many netizens pointed out that Liushen Leilei had issued the remark that "the new crown virus has spread from China to the world, and China should apologize to the people of the world"; some netizens pointed out that Liushen Leilei also called the War to Resist US Aggression and Aid Korea the Korean War.
Sanyan Finance looked at the comment area of @BYD Auto's Weibo message and found that the negative comments were basically deleted, but there were still netizen views in the forward.
In this regard, some netizens said that BYD's best strategy in response to netizens' questions was to apologize, saying that it did not do a good job in Beijing investigation; the middle strategy was to delete posts and pretend that nothing had happened; the next strategy was to delete the different voices of netizens for the sake of the six gods Leilei, accusations, and deletion of different voices of netizens. Unexpectedly, BYD chose the next strategy.
According to public information, Liushen Leilei, whose real name is Wang Xiaolei, graduated from the Beijing Broadcasting Institute (now the Communication University of China) and was a senior current affairs reporter of the Chongqing branch of Xinhua News Agency. He has won awards such as "New Media of the Year" (Individual) in the 2016 China Annual Cutting-edge List.
Liushen Leilei's Weibo certification is: author, representative works "Liushen Leilei Reading Tang Poems" and "You and I Are Mortals: The Reality of Jianghu Read from Jin Yong Martial Arts".
It is understood that on February 28, 2020, Liushen Leilei published an article titled "If your house leaks and floods the floor downstairs".
In the eyes of the outside world, in the article, Liushen Leilei compared the epidemic that has spread around the world to "your home leaks and floods the floor of many people's homes downstairs, you don't admit mistakes, but you sarcastically downstairs will not copy the homework."
The article has now been deleted.
On March 1, 2020, Hu Xijin, editor-in-chief of the Global Times, published an article criticizing Liushen Leilei by name. Hu Xijin believes that the article of the Six Gods Leilei owes Chinese people a fair deal of justice for the huge sacrifices made by the people to fight the epidemic. In Hu Xijin's view, the metaphor of "upstairs flooding downstairs" is too sensational.
In fact, this is not the first time THAT HAS TURNed over in publicity.
Earlier, a suspected BYD propaganda article entitled "Lu Kewen as a Companion of the Times" published by weekend Pictorial called Lu Kewen "contemporary Lu Xun" and said that he dared to criticize the tumor of capitalist society.
This metaphor has caused a hot discussion online. Many netizens sneered at this.
It is understood that Lu Kevin released a remark about bin Laden and an article with the Taliban as the main body on August 21, 2021, which caused widespread controversy.
On August 22, Lukevin's studio posted admitting that he had not articulated it clearly, attributing the fermentation of the incident to the smear of people he "hated to the bone." On the evening of August 22, Lu Kewen's Zhihu account was banned. On August 23, its public account could not be searched on WeChat, only spare numbers and video numbers remained.
After the national power cut, Lu Kewen conducted an analysis at the international and national levels.
This remark was criticized by netizens, and CCTV also issued a severe criticism of the "big chess theory", saying that "such "big chess theory" lacks empathy for the affected enterprises and residents, and only spreads rumors to confuse the public and increase contradictions, and the purpose is nothing more than to create traffic and harvest leeks."
BYD first referred to Lu Kewen as the "contemporary Lu Xun" overturned, and this time asked the six gods Lei Lei to cause controversy, and did not know whether BYD's operations had been carefully considered.
Because of the repeated overturning of entertainment stars, companies have begun to turn their endorsements to people with appeal in other fields.
At present, it is still inconclusive whether the platform of the BYDira Six Gods is improper. Although the "celebrity effect" can bring a lot of traffic, blindly employing people for traffic will lead to a decline in the reputation of the brand and disappoint consumers.
BYD has not yet expressed its position on the matter.