Have you ever thought about starting a business?
Especially when dead wages are no longer enough to meet the "growing" household expenses;
When your wholehearted dedication cannot be exchanged for a simple affirmation from the boss;
When you feel more and more that the company is no longer welcoming "old people" of your age...
The idea of "do it yourself" came out.
However, many people have stopped at the stage of "thinking".
After all, Liu Run once said: "Starting a business is moving again and again." ”
You can move from a small bungalow to an office building, or from a CBD to a basement, and no one can guarantee that by taking this step, your life will get better and better.
So, is there a criterion for judging whether you are suitable for starting a business in advance?
Hillhouse Capital founder Zhang Lei gave me a lot of inspiration.
Zhang Lei, a native of Zhumadian, Henan, was very ordinary before high school, and even Xiaosheng almost fell off the list.
Then he hung up.
First, he became a college entrance examination winner and went to the Finance Department of the National People's Congress. Then I studied abroad, went to Yale, and returned to China to start a business.
In 2005, hillhouse capital was founded, from 0 to 500 billion yuan, with an annualized return of 39% on investment, becoming the strength of China's private equity institutions. Like we usually use WeChat, Baidu, JD.com, Meituan, Gree have his investment.
The most contacted investors are entrepreneurs.
In Zhang Lei's new book "Value", he once said: I have seen countless entrepreneurs, each with different academic qualifications, personalities, and backgrounds, but only those who "don't do 3 things" can laugh to the end.
Therefore, if you just happen to have an entrepreneurial idea, or are already on the road to entrepreneurship, you may wish to check whether you are in line. So as to take fewer detours, quickly accumulate wealth, and life will be smoother.
Zhang Lei's first investment was pressed to Tencent in 2005.
"At that time, everyone used MSN, who used QQ?"
Zhang Lei, who was not optimistic about Tencent, accidentally found that not only was each booth printed with a QQ number, but even the business card of the China Merchants Office had a string of 7 digits on it.
"Tencent's user depth has far exceeded our imagination."
Therefore, Zhang Lei took out all his belongings, and all 20 million US dollars were invested in Tencent.
At the time people thought he was crazy.
But 15 years later, Tencent's valuation has risen from less than $2 billion to 500 billion, which has helped Zhang Lei earn hundreds of times!
Subsequently, he invested in JD.com.
Others feel that self-built logistics is too "heavy" and it is difficult to make a profit. However, Zhang Lei ignored Liu Qiangdong's proposal of "only 75 million" and directly invested 300 million.
Later, when investing in Gree, the momentum of the United States was fierce. Everyone thinks that investing in midea can make money, but Zhang Lei divested from midea, and 40 billion yuan won the seat of Gree's major shareholder.
There is also investment in Blue Moon, which was originally a good profitable company, and he preferred to let the other party lose money first before investing money.
What is this all about?
There is a saying in "Values": "Find the constant in the impermanence, and wait for the impermanence in the impermanence." ”
In other words, everyone says it's right, not necessarily true! You need to see "impermanence" that no one else can see.
If one thing, everyone thinks they can make money. Even if it is true, in the end, I am afraid that only a few pitiful points and a few cents can be divided into your hands.
On the contrary, in the "impermanence" that no one else can understand, there is often a huge wealth hidden.
The key is whether you can spot these opportunities before others.
So, how can we find out?
Zhang Lei gave a method, that is: collect data and make rational judgments.
For example, someone told you that recently posting videos on the Internet is particularly profitable, and many people have made more than 100,000 yuan a month.
At first, you think he's bragging, but when you hear the second person say it, you shake... When the nth individual says this, you will completely believe it: since everyone says that you can make money, you may as well try it.
Actually? It is likely that you entered the market, and you found out that the only people who can make money are a few head sizes.
So, the next time you decide to do something, you might as well dig into it first—
How big is the cake of online video?
What is the proportion of authors with monthly income of more than 10,000?
What is the current status of the user community?
What scale will it take in the future?
After collecting these data, combined with their own conditions, rationally judging the feasibility of this matter, the probability of success is much greater!
Zhang Lei said in "Value": "Fast money can bring a strong sense of pleasure, but it is also very easy to paralyze people's nerves. ”
That is to say, like smoking addiction, making quick money is very easy to make people addicted.
Once entrepreneurs fall into laziness and lose the motivation to make continuous progress, they lose the instinct to grow positively, and the road becomes narrower and narrower.
Money does not enter the door.
When Zhang Lei created Hillhouse, he made it clear to his employees that although it is cool to make quick money, it is not conducive to long-term development, so this money cannot be earned, and these things cannot be done.
But after all, "like to take shortcuts" is human nature, in the face of low-hanging fruit, there are not many people who dare to say no.
Especially in the accumulation stage of "entrepreneurial difficulties", it is the common purpose of everyone to "make money and survive".
For example, you are worried about the company's lack of business, at this time, a friend told you that there is a "low threshold, can make money" work, that is, can only be done in the short term, take the money to withdraw, will you agree?
If you feel like you can't resist the temptation to "make money", think one more step – what is the price I pay after making quick money?
It's possible that your credibility is over; or maybe you'll have a harder time going on because you've strayed from the center of gravity...
No matter what it is, thinking of the cost, you will stop the idea of "making money", accumulate strength steadily, and make your career bigger step by step!
Zhang Lei said, "Don't make a deal with the devil. ”
But after all, before cooperation, no one knows anyone, how can they judge whether the other party is a "good person" or a "bad person"?
There is a good way in "Value" that you can first assume that the other party is a "good person", give the other party the trust they deserve, and then verify it in the matter.
Once it is found that the other party has moral problems, then decisively refuse to continue to cooperate and stop the loss in time.
Even if the other person has the resources, capabilities, technology you desperately need... After all, morality is the bottom line!
Don't take any chances, think: I'll do business with him this time, and find someone else next time.
Most likely, this time, you've been ruined.
You will never know when the other party will dig a hole for you, and you will make others doubt your character because of working with such a person.
"Putting values in front of profits, and believing that values are the real core of this business, then profits will only be the natural result of doing the right thing." --Zhang Lei
Only by adhering to the right values and morals can you win the long-term trust of others and attract more like-minded "fellow travelers".
When you are in danger, he will not abandon you;
When given the opportunity, he will be the first to share it with you.
Just like Zhang Lei started a business, along the way, he has invested in more than 800 enterprises and helped many entrepreneurs and entrepreneurs to achieve their careers.
Some of these people, in turn, will be Zhang Lei's investors and leave the funds to Hillhouse management with confidence.
It is this long-term, positive interaction that has created Zhang Lei's remarkable achievements today.
Some people ask: What exactly is entrepreneurship?
In fact, the purpose of most people's entrepreneurship is really not to make a fortune. It is not "free work and plenty of time".
It feels like: You always want to know what's going on over there in the desert.
When you really start a business, you will find that the other side of the desert is still a desert, there is no end, and there is no hope.
But you still have to keep going and don't give yourself a way out.
And this is entrepreneurship: for a different way of living; for a new meaning of life.
If you have achieved today's "3 don'ts", even in the desert, you can still live a full life and have fun!
So, have you ever started a business? What kind of experience have you had?
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