A film festival, a city. Beijing is especially lively in April, and when you pass by the East Third Ring Road and the Tonghui River, you will definitely notice the bright and bright road flags on the side of the road. The words "Beijing International Film Festival" on the flag have become a landscape in the capital every spring.
Every year at the film festival, in addition to the red carpet stars and the "Temple of Heaven Award" selection, the most anticipated by film fans is undoubtedly the "Beijing Screening" link. In addition to the most anticipated screening session, this year's film festival has also added a new form of activity, that is, the "Beijing Film Festival Creative Film Exhibition" held for the first time.
From April 15th to 19th, the 9th Beijing International Film Festival Special Event in the Business District was held in the Emperor Group Center Creative Film Exhibition. This is the first time that the film festival has held a "special event in the business district", and it is also the first time that the Emperor Group Center has held a creative film exhibition.
The Emperor Group Center Creative Film Festival takes the form of an immersive interactive installation to let fans experience the film "time machine", which is intended to present gifts to every fan friend and leave a unique memory with the special event of the film festival.
14 of the 15 shortlisted films from 20 countries and regions, including Fear, The Musician, Waiter, Fireball Star, Twilight, Half World, Happy Point, Bad Old Man, Tehran: City of Love, The Unorthodox Road, Ben Comes Home, and Here, are screened here.
The most surprising thing is that many of the film's main creative teams came to the scene and interacted and communicated with the audience on the spot, which can be described as star-studded and lively. Among them, the director of the "Fear" crew, Gajaraj, the heroine Asha Sarat, the actor Reinje Boniko, the supporting actress Sabet Gayaraj; the director of the "Musician" crew, Silzati Yahefu, the film's artistic director Sabit Komanbekov, the supporting actor Berik Aitzhanov, the producer Sherik Zhubandikov, the male protagonist Hu Jun from a musical family and the well-known actor Yuan Quan also appeared at the event.
The organizer of this creative film festival event, Emperor Group Center, is the flagship project of Emperor Group in Beijing, located in Beijing Chang'an Avenue, Emperor Film City - Beijing Emperor Group Center Store has comparable hardware facilities, and five-star honorable movie viewing experience, will be imax, mx4d, screenx and filmmaker's lounge, dolby atmos in one, for the audience's different viewing needs, bringing diversified choices and ultimate new experience of watching movies. Win the praise of the audience.
More fans have captured the grand situation of Douyin and Xiaohongshu Internet celebrity tides appearing in groups and competing for photos and punch cards at the Emperor Film City - Beijing Emperor Group Center Store. With the praise and word of mouth of film enthusiasts, the Emperor Film City - Beijing Emperor Group Center Store has become the preferred venue for the promotion of many film blockbusters, and has gradually led the Beijing movie-watching vane and become a trend mecca in Beijing.
Since its opening, it has attracted a number of popular films to hold premieres or celebrity meet-ups, including the recently hit superhero blockbuster "Thunder Shazam!" ", "The Wandering Earth", which set a box office champion for domestic science fiction films with 4.652 billion, "I am not a medicine god", a box office champion with a realistic theme, and a happy twist comedy "The Richest Man in Xihong" and many other excellent films. At the same time, there are also the emperor films that are loved by the audience, "The Unknown Generation", which was created by the iron triangle combination of "Mai, Zhuang and Huang", which set a new record for the mainland box office of Hong Kong police films with a box office of 1.3 billion yuan, and "The Unknown Generation", which achieved a box office performance of 794 million with high word of mouth.
Through the close integration of film and business life, this creative film exhibition activity creates a new experience destination for the public. As the screening unit of the event, Emperor Film City shoulders a new mission, hoping to bring a movie feast for the majority of filmmakers, fans and friends.
(Liu Qiming)