Shanxi Kangyu Tianyuan Agricultural Co., Ltd. production workshop. Photo by Feng Xiaolei, a reporter of this newspaper
The 80-mile T-shaped Pingchuan river is boundless, and the 30,000-acre lotus leaf flat scenery is unlimited.
Wuzhai County, located in the center of northwestern Jin, has always been known as "Ukraine in northwestern Jin" because of its fertile land and beautiful water and developed agricultural economy. In recent years, the addition of the laurel crown of "China's Sweet Glutinous Corn Town" has added infinite charm to the county.
Shanxi Kangyu Tianyuan Agricultural Co., Ltd. is located in the north of Qiansho Village, Wuzhai County, in the eyes of the people, it is a company that sells sweet glutinous corn and nine lantern lotus (sunflower seeds). However, in recent years, the enterprise has become bigger and bigger, and its influence has become more and more distant, and people know that it is a diversified and comprehensive new agricultural business entity that integrates the planting, deep processing and marketing of agricultural and sideline products. Its registered brand trademarks such as "Ugly Stick", "Kang Yu Tianyuan" and "Jing Yu" include sweet glutinous corn, melon seeds, red kidney beans and other products, which are not only popular in Taiyuan, Beijing, Shanghai, Shenzhen, and even exported to the United States, Europe and West Asian countries, but also walked out of a road represented by the Xinzhou small grain brand as the agricultural industry counterattack, providing inexhaustible kinetic energy for boosting the quality improvement and economic growth of the local "three rural areas".
How did businesses operate during the pandemic last year? What are the plans for development during the 14th Five-Year Plan period? With these questions in mind, on January 23, the reporter came to Qiansho Village in Wuzhai County and interviewed Ms. Li Dongmei, the chairman of the company.
Li Dongmei, a well-known "strong woman" in the local area, very welcomes the reporter's visit. She enthusiastically led the reporter to visit the factory area and production workshop of the enterprise. Walking into the gate of the factory, a modern atmosphere comes to the face, the clean and tidy factory environment, the staggered plant layout, the rumbling production atmosphere of the machine and the safe and orderly process operation, so that the reporter can appreciate the busy production scene of the enterprise at the same time, but also feel the vitality of modern agricultural development.
"'Kang Yu Tianyuan' was established in 2002 with a registered capital of 40 million yuan, a total area of nearly 30,000 square meters, and a total investment of more than 80 million yuan. At present, the company has a quick-frozen sweet waxy corn, sweet corn kernel production line each, vacuum sweet glutinous corn production line two. There is a 3500 square meter cold storage, a processing workshop, and an underground constant temperature library. The company's main products are: quick-frozen sweet glutinous corn, vacuum sweet glutinous corn, quick-frozen sweet glutinous corn kernels, quick-frozen edamame carob, quick-frozen frozen fresh bitter vegetables, original sunflower seeds, sweet glutinous corn grits and other products. The company has declared and identified 10,000 mu of green sweet glutinous corn planting base and 1,000 mu of organic sweet glutinous corn planting base in the area under the jurisdiction of Qiansho Township and Huhui Township in Wuzhai County, and 15 enterprises in the province have obtained 'Zhenpin' certification in 2020, and the enterprise is one of them. ”
Li Dongmei said while walking and chatting, "At present, the company has obtained a number of national qualifications such as HACCP system certification, quality management system certification, export food production enterprise filing certificate, green food certification certificate, organic product certification certificate, ecological origin product protection certificate and so on. In 2019, it completed the shareholding system transformation and was listed on the Jinxing Board (Agricultural Board) of Shanxi Equity Exchange Center, and the company name was changed from the original Wuzhai County Kangyu Industrial Co., Ltd. to Shanxi Kangyu Tianyuan Agricultural Co., Ltd. ”
With the efforts of the company, the company's current sales network is all over the province and abroad, and its tentacles even extend to Europe, america and the Middle East. Li Dongmei said: "In recent years, the company has continuously adjusted its strategic thinking, integrated into modern marketing concepts, and built an efficient and high-quality marketing platform. First, the establishment of Taobao stores, magic chopsticks star selection, Pinduoduo, WeChat online store and other e-commerce platforms, 'ugly stick', 'Kang Yutianyuan' and 'Jing yu' brand sweet glutinous corn are sold throughout the country; second, in the capital Beijing and the provincial city of Taiyuan set up sales companies and directly operated stores, in the central ring of Taiyuan City to provide free door-to-door service, effectively solving the cold chain logistics costs and not far from the marketing drawbacks; the third is to vigorously promote the health food VIP member experience sales model, so that VIP users first experience and then join, eat at ease, Healthy and high-quality agricultural products; the fourth is to actively expand overseas business, at present, the 'ugly stick', 'Kang Yu Tianyuan' and 'Jing yu' brand sweet glutinous corn have been successfully exported to Europe, America, South Korea and other countries. 'Most Sunflower' and 'Kang Yu Tianyuan' brand sunflower seeds and white melon seeds have been exported to Iran, Dubai and other Middle Eastern countries. ”
It is understood that in recent years, "Kang Yu Tianyuan" has increased investment in scientific research, established strategic alliances with professional research and development institutions and colleges and universities, selected high-quality sweet glutinous corn varieties, adopted scientific planting technology and advanced processing and production technology, and maintained the unique nutritional composition of sweet glutinous corn and the taste of fragrant, sweet, soft and glutinous. In terms of planting, the "six unification" model is adopted, that is, unified supply of fine seeds, unified fertilizer and water management, unified pest prevention and control, unified technical guidance, unified mechanical operation, and unified brand sales. And set up a technical service group to provide growers with full technical services without interruption. In terms of management, the company adheres to the basic values of "integrity, standardization, innovation and service", innovates the development model of "company + base + farmer", takes the road of scale, standardization and industrialization, formulates a strict base planting management system and a standard of operation for sweet glutinous corn hygiene standards (SSOP) and good operating practices (GMP), and has carried out HACCP system certification. The surveillance video of the planting base has been docked with the Tvnong Network Center, so that the products can be monitored from the field to the table, and consumers can directly watch the entire planting and processing process through the Internet, laying a solid foundation for polishing the business card of "China's Sweet Glutinous Corn Town".
It is worth mentioning that the development of the enterprise benefits from the strong support and help of the Wuzhai County Party Committee and the county government. At the same time of policy support, enterprise poverty alleviation working capital loans, loan discounts, industrialization awards, and poor households are given a number of financial support such as characteristic planting, which promotes the growth of enterprises and the development of the industry, and has won dozens of national, provincial, municipal and county-level honors, fully affirming the development of enterprises.
Standing at the edge of the ridge of the 1,000-acre sweet glutinous corn poverty alleviation industrial park in "Kangyu Tianyuan", the winter sun is extremely warm. Li Dongmei, who is full of confidence, said that in 2021, we will further expand the scale of production, actively participate in the construction of the city's six major industrial clusters, rely on the resource advantages of sweet glutinous corn in our county, work refinement, specialization and functionalization, establish the concept of quality agriculture, green agriculture, brand strong agriculture, establish a modern industrial system, share the fruits of industrial development with the majority of farmers, achieve the goal of enterprise development, farmers benefit, and common prosperity, and strive for an output value of 200 million yuan in the next five years. The profit reached more than 10 million yuan, more than 2,000 migrant workers were resettled, the added value of agricultural products was continuously increased, the win-win goal of "profitability" of enterprises and farmers' income increase was achieved, and efforts were made to build a model of a new agricultural industry distribution center in northwest Jinxi and condense the strong momentum of industrialization.
Reporters Wang Jinhua, Zhang Linquan, and Wang Jianbing
(Editor-in-charge: Yuan Zhaohong, Li Lin)