Recently, the Korean group Blackpink member Lisa released a solo album, South Korea's local entity sales are good, breaking a number of records, but the sales of digital albums on The Chinese music platform is very general, under the blessing of Weibo hot search, open screen recommendation, page advertisement and so on, the sales are about 2 million.
And Lisa's teammate Rose just released his solo album half a year ago, with sales of more than 10 million on the same platform, which is five times more than Lisa.
Netizens familiar with the Korean circle should know that the popularity of Lisa is higher than Rose, and Lisa herself has come to China many times to develop, so what is the reason for the plummeting sales of Lisa and her teammates?
Quite simply, it was because our first step of "controlling water" was successful! Han Xing, who relied entirely on fans to raise funds to pile up sales, immediately appeared in its original form.
Some time ago, in order to cooperate with the official call, major music platforms have restricted the plural purchase function of digital albums, that is, an account can only purchase one album at a time, which fundamentally avoids fans blindly buying.
Take Lisa and Rose, the sisters of the same group, for example, whether it is purchasing Lisa's album on the web side or on the mobile phone, there is only 1 this option, and there are rational purchases and tips for minors to buy cautiously.
Of course, fans will definitely change the number to buy, but it is good that the fans who can toss dozens of numbers are good, and the possibility of having hundreds of thousands of numbers is extremely low.
Change to Rose's side, she did not limit the plural purchase at that time, casually click on a fan tribe, you can see her fans start to buy at least 200 pieces, and some people directly bought 1000 pieces! A digital album worth 6 yuan had to be purchased for tens of thousands of yuan.
Once you get out of the strange fan circle atmosphere brought by the Japanese and Korean entertainment markets, you will find that the plural purchase is an extremely disruptive behavior, a person only has a pair of ears, and you buy ten thousand copies just to listen to one.
And in the fan circle of strange atmosphere is not only plural purchases, but also improper fundraising, these two actions are often combined, becoming the basis of the big powder "sea view room", lisa, rose another teammate Jennie, her Chinese fans have encountered the "roll run", nearly ten million funds are so adrift.
In response to this, we have also officially issued an explicit ban, first banning 21 Korean fan accounts that called for irrational star chasing, including the Lisa fan organization that raised tens of millions of funds, and then the platform also began to refund the processing.
Unfortunately, from the reaction of Lisa fans, they are still not sober, and even refused to refund, then the platform can only close the link, force refund, it is not difficult to find from the discussion of Lisa fans, they also have channels...
These fans did not buy albums because they loved and collected, but were brainwashed for a long time, and were guided to give money to Han Xing, and there were adults and minors affected.
According to the law of the market, the singer himself should not expect to simply sell the album to make money, just as the film box office is never supported by fans, under normal circumstances, the singer's source of income should be the concert box office, performance fees and copyright income accounted for the majority.
Look at our "unpopular niche singer" Sun Yanzi, her digital album sales are not as good as rose, "only" more than 8 million, but do online concerts or insist on free, and closed the tip channel, and finally got nearly 600 million likes, this is the real singer should pursue the "traffic".
It is foreseeable that as long as the platform persists, the atmosphere of the fan circle can be improved, the importance of the Chinese music market in the future will be further enhanced, some traffic has no way to pay money from the pockets of fans, if you want to make money from music, you must make good music works to cultivate a real rational audience, which is not everyone in the entertainment industry has a musical dream.
Unauthorized reproduction of this article is strictly prohibited!