19 yuan a person, 60 dishes to eat at will, why can the popular vegetarian buffet in Fuzhou make a steady profit?
Buffet everyone has eaten a lot, such as self-service barbecue, self-service hot pot, buffet seafood and other self-service restaurants are all over the street, but recently in Fuzhou, there is a vegetarian buffet restaurant is very hot, attracting everyone's attention.
On the weekend, my friend invited me to eat at a vegetarian buffet restaurant on the street in Cangshan District, Fuzhou, and at 10 o'clock my friend urged me to go quickly, and at 12 o'clock I couldn't eat any dishes?
This makes me very curious, other restaurants are 12 o'clock is the peak period, when the buffet restaurant menu supply is the largest, a lot of good things have to wait until 12 o'clock to take out, why is this buffet different?
At 11:00 p.m., we arrived at the vegetarian cafeteria, which was full, and we waited at the door for 15 minutes before there were spaces available.
19 yuan a person, pay first and then eat, such a cheap price subverted my previous cognition.
There are nearly 60 dishes to choose from, including 5 soups, all vegetarian, but the taste is very good, there are lotus root soup, mushroom soup, pumpkin soup and other kinds.
The rest are all kinds of vegetarian food, I was eating vegetarian food for the first time, at first one came in very difficult to eat, but I didn't expect it to be very delicious, although I didn't eat meat, but I felt that you were eating meat.
Nearly 60 dishes to eat casually, and are unlimited, the real sense of the buffet restaurant, in addition to freshly fried dishes, there are sweet potatoes, fish heads, corn and other staple foods, as well as a variety of porridge, there are a variety of fried snacks, and even dessert bread, the dishes are very rich, although the price is cheap, but not ambiguous at all.
Cheap introduction this shop has been open for 3 years, every day at 10:30, the store is full, to 12:30, this shop basically has no menu supply, eating a lot of people, one-third of them are young people, one-third are middle-aged and elderly, and one-third are family dining groups with children.
With such a cheap price, such a rich menu, and such a good taste, it is no wonder that this shop is very hot. At the same time, it has also led to the popularity of other vegetarian restaurants in Fuzhou.
Can you still make money so cheaply? Opened for 3 years has not closed, that means that this store is definitely making money, 19 yuan a bit, 60 dishes to eat at will, the popular Fuzhou vegetarian buffet why can it make a steady profit?
In the face of my doubts, the owner of this vegetarian restaurant revealed the inside story.
Zhang Feng, the owner of the store, said that there are mainly the following two business secrets.
Zhang Feng said that when he opened this store 3 years ago, he had only one idea, that is, he could not lose money!
So how to ensure that a restaurant will not close at a loss? The most important point is that the store rent is low, so that the pressure on store operation is small.
So Zhang Feng found this shop on the side of the street, not on the main road, the street is not bustling, close to the entrance of the community, other shops a month rent of seven or eight thousand, and Zhang Feng this store is only more than 3,000 a month.
Renting a shop means low operating costs so that you can make money.
With low rents, there is no guarantee that there will be no losses, and someone must come to eat before the store can make money. So how do you make sure people come to eat? How can we attract consumers to eat in stores?
Zhang Feng thought of the term cost performance, as long as it is cheap enough.
How can it be cheap? Zhang Feng thought of vegetarian food.
Compared with meat, the price of vegetables is obviously cheaper, so Zhang Feng thought of opening a vegetarian buffet.
Adopt the business model of small profits and quick sales, 19 yuan a person, 60 dishes to eat casually, and the taste is very good, not only a variety of vegetarian food but also fruit dessert porridge and other snacks.
In fuzhou street, a fast food with two meats and one vegetarian food costs 13 yuan, while Zhang Feng's vegetarian restaurant can eat 60 dishes for only 19 yuan, and they are all served in unlimited quantities.
After the opening of Zhang Feng's store, the business was extremely hot, every morning at 10 o'clock there was a big uncle and aunt queuing at the entrance of the store, and at 10:30 o'clock on time to open the door to pick up customers, people who came to eat were very conscious of putting the dinner plate in the recycling place.
The price is so affordable, attracting many young people nearby to come to eat, many young people are embarrassed to eat too much, afraid of the boss's loss, it is to take advantage of these mentalities of consumers.
Although the profit is low, the store can also get a profit of 10,000 or 20,000 yuan in a month in addition to the operating costs.
Zhang Feng is already very satisfied with such a result, a bit like a public welfare restaurant, who can afford to eat, bringing a touch of warmth to families with low income for the elderly and students.
Such a restaurant owner, such a business model, deserves our thumbs up for them.
What do you think about that?
Give people roses, hand has residual fragrance, praise point push forward good luck, may you have unexpected luck and sudden joy.
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